Would you like to have consistent and accurate customer data in SAP S/4HANA and Shopify at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP S/4HANA and Shopify is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP S/4HANA Shopify interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP S/4HANA with Shopify and many other systems is also possible.
Shopify is a powerful e-commerce platform for B2B and B2C, enabling real-time data with GraphQL API and webhooks. SAP S/4HANA is the leading ERP system for Finance, Production, and Logistics, connected via OData and BAPIs.
The SAP S/4HANA Shopify integration synchronizes orders, inventory levels, prices, and customer data bidirectionally in real time. Your shop no longer sells products that aren’t available, and your ERP knows every order as soon as it’s placed.
The integration seamlessly connects shop frontend and ERP backend. No more manual transfers, no inventory discrepancies.
Order-to-cash without media breaks. Shopify orders automatically become customer orders in SAP S/4HANA, including line items, prices, and customer data. Your inside sales team saves time, Finance receives correct documents.
Inventory levels in real time. Availability from SAP flows immediately into the shop. Customers see realistic delivery times, you avoid overselling and cancellations.
Centrally manage prices. Pricing and customer-specific conditions from SAP apply automatically in the shop. With Shopify Plus, also for B2B scenarios with company price lists.
Business partners bidirectionally. Shop customers are created as business partners in SAP, existing customers updated. One customer master for e-commerce and Finance.
Delivery status in customer account. As soon as SAP posts a delivery, the customer sees tracking number and shipping status in their Shopify account. Fewer support inquiries.
Synchronize invoices and payments. SAP invoices are assigned to Shopify orders, payment status flows back to ERP. Finance has the overview, customers see open items.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Faster cash flow. Orders are processed immediately, invoices go out as soon as delivery is made. Order-to-cash accelerates by days, working capital improves noticeably.
Scalability without IT project. More traffic, more orders, new markets: The integration scales with you. Expansion stores with Shopify Plus can be connected in parallel without building new interfaces each time.
Data-driven decisions. Real-time data from shop and ERP enables informed decisions on assortment, pricing, and logistics. You see what’s selling before month-end closing.
For: Marketing, Sales, Customer Success, Operations
E-commerce without rework. Marketing promotes products that are actually deliverable. Sales sees all Shopify customers in the ERP, Customer Success can check delivery status and invoices immediately.
Reactivate cart abandoners. Abandoned checkouts from Shopify can be used in CRM or marketing automation for automated win-back campaigns. You recover revenue that would otherwise be lost.
Transparency for customers. Delivery status and tracking number from SAP are visible in the Shopify customer account. Fewer where-is-my-order inquiries, more time for strategic tasks.
Consistent prices across all channels. Whether B2C shop, B2B portal, or field sales: Prices from SAP apply everywhere. No customer complains about different conditions, margins are correct.
For: IT, Development, System Architects, Admins
No installation in SAP required. MARINI connects via OData, BAPIs, or IDocs without deploying anything in the ERP. On-premise systems can also be connected.
GraphQL and Bulk Operations for Shopify. MARINI uses the Shopify Admin API including Bulk Operations for large data volumes, webhooks for real-time triggers. Rate limits are intelligently managed.
B2B objects with Shopify Plus. Company, CompanyLocation, PriceList: Everything synchronizable. You can map customer-specific prices and payment terms from SAP into the Shopify B2B structure.
Mapping, validation, duplicate checking. Field rules ensure only correct data flows. Duplicates are detected before they occur. Logs and monitoring show you immediately when something goes wrong.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, business partners (customers), customer orders, deliveries, invoices, products, prices, and inventory levels are synchronized. With Shopify Plus, B2B objects such as Company, CompanyLocation, and PriceList are added. Metafields and metaobjects can also be integrated.
Orders from Shopify are created as customer orders in SAP via OData or BAPIs. Line items, prices, taxes, shipping address, and payment information are mapped. The order status flows back to Shopify as soon as SAP posts the delivery or invoice.
Yes. Stock changes in SAP S/4HANA are transferred to Shopify via webhooks or scheduled sync runs. Shopify then displays current availability. This prevents overselling and ensures realistic delivery times in the shop.
Yes, especially with Shopify Plus with B2B functionality. Customer-specific price lists from SAP are synchronized as PriceLists in Shopify. Each CompanyLocation can have its own conditions and payment terms originating from the ERP.
Yes. Shopify Plus customers often operate multiple expansion stores for different markets or business models. MARINI can connect all instances in parallel and synchronize them with the same SAP S/4HANA. You orchestrate all shops centrally.
Yes. SAP S/4HANA is often operated on-premises. MARINI can also connect on-prem systems without installing anything in the SAP system. The connection is made via available APIs (OData, BAPIs, IDocs).
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating SAP S/4HANA and Shopify. Personalized. Tailored to your goals.
