Would you like to have consistent and accurate customer data in SAP S/4HANA and Microsoft Dynamics 365 Sales at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP S/4HANA and Microsoft Dynamics 365 Sales is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP S/4HANA Microsoft Dynamics 365 Sales interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP S/4HANA with Microsoft Dynamics 365 Sales and many other systems is also possible.
SAP S/4HANA is the leading ERP system for finance, supply chain, and production planning with in-memory technology. Microsoft Dynamics 365 Sales is Microsoft’s cloud-based CRM with native integration into the Microsoft 365 ecosystem and AI-powered Sales Insights.
The SAP S/4HANA Microsoft Dynamics 365 Sales Integration connects your operational truth with your customer front. Business partners, prices, orders, and invoice statuses flow bidirectionally in real time. Your sales team works with validated master data from SAP, while finance sees the complete order-to-cash process.
The connection between SAP S/4HANA and Dynamics 365 Sales eliminates media breaks and accelerates your entire quote-to-cash chain.
Synchronize business partners bidirectionally. Accounts from Dynamics 365 Sales are created as Business Partners in SAP, existing customer master data flows into the CRM. Changes to addresses, contact details, or organizational structures are mirrored in both directions. Your sales team works with validated master data, finance sees all relevant contacts.
Make prices and products from SAP available in CRM. Material masters, price lists, and customer-specific conditions from SAP S/4HANA are automatically synchronized to Dynamics 365 Sales. Your sales team creates quotes with real prices and availability, no more inquiries to controlling or purchasing.
Convert opportunities into orders. Won opportunities in Dynamics 365 Sales are automatically created as customer orders in SAP S/4HANA. Line items, quantities, prices, and conditions are mapped, delivery dates calculated. The order starts directly in production or logistics.
Mirror document status in CRM. Quote, order, delivery, and invoice statuses from SAP become visible in the Dynamics 365 Account or Opportunity. Your sales team can proactively inform customers, customer success sees complete delivery status. Fewer inquiries, faster response times.
Display open items and payment behavior. Invoice status and open items from SAP FI are displayed in the Dynamics 365 Account. Sales and account management see if payments are overdue before the next quote goes out. Finance gets fewer inquiries, sales can steer better.
Use marketing lists for campaigns. Marketing Lists from Dynamics 365 Sales including adding and removing members are synchronized in real time. Your target groups are always up to date, whether for campaigns, mailings, or events.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Accelerate quote-to-cash. The integration eliminates manual transfers between CRM and ERP. Opportunities become orders, deliveries, and invoices directly. This shortens your cycle times by days, reduces error rates, and makes cash available faster.
Structurally improve data quality. SAP S/4HANA leads in master data, Dynamics 365 Sales in customer interactions. The integration creates a single source of truth for business partners. Fewer duplicates, consistent addresses, better reporting basis for strategic decisions.
Strengthen compliance and risk management. Open items and payment behavior from SAP FI are visible in the CRM. Sales can be controlled before receivables escalate. Finance has fewer defaults, controlling better forecasts. This improves working capital and reduces risks.
For: Marketing, Sales, Customer Success, Operations
Sales works with real prices. Material masters, price lists, and customer-specific conditions from SAP are available in Dynamics 365 Sales. No more Excel lists, no inquiries to controlling. Quotes are correctly calculated, margins are accurate.
Orders are created without media breaks. Won opportunities become customer orders in SAP with one click. Line items, quantities, delivery addresses are transferred. No manual transfer, no typos, no delays. The order starts immediately in logistics.
Customer status is always current. Delivery status, invoices, and open items from SAP are directly visible in the Dynamics 365 Account. Customer success can proactively inform customers, sales sees payment behavior before the next quote. This saves time and improves customer satisfaction.
Marketing lists stay synchronized. Marketing Lists from Dynamics 365 Sales are updated in real time, including adding and removing members. Your target groups are always current for campaigns, mailings, or events. No outdated lists, no manual reconciliations.
For: IT, Development, System Architects, Admins
APIs and deployment variants. MARINI uses OData APIs for SAP S/4HANA Cloud and BAPIs or RFCs for on-premise installations. Dynamics 365 Sales is connected via the Web API (OData v4). The integration works with all deployment variants of SAP S/4HANA: Cloud Public, Cloud Private, and On-Premise.
Mapping and data model. Accounts in Dynamics 365 Sales are created as Business Partners (Type = Account) in SAP, Contacts as Business Partners (Type = Contact). Relations between Accounts and Contacts are synchronized via separate plans. Custom entities and customer-specific fields can be mapped.
Conflicts and duplicates. MARINI detects duplicates via configurable matching rules (e.g., email, external ID). Conflicts in bidirectional updates are controlled via field rules: Leading System, timestamp-based, or Custom Logic. Validation and error handling are configurable, logs show all changes.
Monitoring and security. Real-time logs and alerts for errors or deviations. Webhooks and change tracking of the Dynamics 365 API enable event-based synchronization. GDPR and revDSG compliant, EU-only hosting, data center ISO 27001 certified. No installation in SAP or Dynamics 365 required, no firewall changes for cloud systems.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically business partners (Business Partner Type Account and Contact), material masters, pricing conditions, quotes, customer orders, deliveries, invoices, and open items from SAP FI. Custom entities and customer-specific fields can also be mapped. The scope depends on your use cases.
Yes, MARINI supports all SAP S/4HANA variants: Cloud Public Edition, Cloud Private Edition, and On-Premise. The connection is established via the respective available APIs (OData, BAPI, RFC). For on-premise systems, a secure connector is set up, no installation in SAP required.
MARINI uses configurable conflict rules: Leading System (e.g., SAP leading for prices, Dynamics 365 for contact data), timestamp-based resolution, or Custom Logic. Validations check data quality, logs show all changes. Critical conflicts trigger alerts.
For a quick integration with basic data (Accounts, Contacts, bidirectional), expect approximately 3 days from functional access credentials, about 3 person-days of professional services. Extensions for additional objects (Opportunities, Orders, Prices) often follow after the initial integration, depending on scope.
Yes, we can synchronize marketing lists from Dynamics 365 Sales, and not just the lists themselves, but also the memberships. Through the change tracking of the Dynamics API, we detect in real time when people are added to or removed from a list. This keeps your target groups always current.
MARINI uses the modern Web API (OData v4) of Dynamics 365 Sales. The available features and objects depend on your Dynamics 365 version. We support all current versions and can also connect custom entities. Which version are you using?
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating SAP S/4HANA and Microsoft Dynamics 365 Sales. Personalized. Tailored to your goals.
