Integrate SAP S/4HANA with Dun & Bradstreet: simple, fast, secure

Would you like to have consistent and accurate customer data in SAP S/4HANA and Dun & Bradstreet at all times without any IT projects? That’s exactly what MARINI is for.

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Data integration made simple

With MARINI, the integration of SAP S/4HANA and Dun & Bradstreet is ready to use in just a few days and grows flexibly with your requirements.

HubSpot Logo – CRM Platform Integration
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  • Simple: The intelligent no code interface makes integrations immediately transparent and controllable and includes logs, monitoring, and alerts.
  • Fast: Changes are synchronized in real time between SAP S/4HANA and Dun & Bradstreet. Your company benefits right away from consistent data.
  • Secure: EU based GDPR compliant hosting, ISO certified data centers, and governance mechanisms provide maximum reliability.

And the best part: we handle the integration for you. Our experts set up your SAP S/4HANA Dun & Bradstreet interface on your behalf or together with your team.

Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP S/4HANA with Dun & Bradstreet and many other systems is also possible.

How clean is your business partner data in SAP really?

SAP S/4HANA is the leading ERP system for Finance, Supply Chain and Materials Management. Dun & Bradstreet provides globally validated business data for master data enrichment, compliance and risk management. 91% of data in enterprise systems is incomplete, 70% becomes outdated within one year.

The SAP S/4HANA Dun & Bradstreet Integration ensures your Business Partners are always enriched with current, validated data. Compliance requirements such as KYC, AML and ESG are fulfilled automatically, risks are identified early and credit decisions are made on a solid foundation. Real-time monitoring informs you immediately about changes to your business partners.

What can you do with the SAP S/4HANA Dun & Bradstreet interface?

The integration solves central challenges in Master Data Management and compliance.

Automatically validate and enrich business partners. When creating a new Business Partner, name, address and industry are validated via the DUNS number and enriched with D&B master data. Duplicates are detected before they occur. Your sales staff work with verified, complete data.

Compliance data for KYC and AML directly in SAP. Ultimate Beneficial Owner, Sanctions Screening and ESG Scores are automatically loaded for each business partner. Your compliance team has all relevant information at a glance and can fulfill legal requirements without manual effort.

Assign credit limits based on current risk assessments. Financial Risk Assessments from D&B flow into your credit decisions. You see ratings, scores and payment behavior before entering business relationships. Fewer defaults, better working capital management.

Activate monitoring and receive changes immediately. Once a Business Partner is linked with a DUNS, you can activate monitoring. When something changes at D&B (insolvency, restructuring, new risk assessment), your SAP system is automatically updated. You react proactively, not reactively.

Identify potential new customers via Criteria Search. With D&B’s Criteria Search you find companies by industry, size, region or revenue. The results are created directly as new Business Partners in SAP. Sales and marketing can target qualified leads specifically.

Use Identity Resolution for incomplete information. When the exact company name is missing, Identity Resolution suggests the most likely matches. You work with statistical matching and find the right business partner even with incomplete input data.

From Integration to Results

The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.

Andreas Gozian, Chief Sales Officer at MARINI

What does the SAP S/4HANA Dun & Bradstreet connection bring you strategically?

For: C-Level, Management, Business Development

Minimize compliance risks and increase audit security. With automated KYC and AML verification, you fulfill legal requirements without manual processes. Ultimate Beneficial Owner and Sanctions Screening are stored for every business partner. In audits, you demonstrate complete documentation and avoid fines.

Reduce credit defaults through data-driven decisions. Financial Risk Assessments from D&B give you an objective basis for credit limits. You identify risks earlier, adjust limits proactively and protect your working capital. This reduces Days Sales Outstanding and improves liquidity.

Elevate Master Data Governance to a new level. Clean master data is the foundation for reliable analysis and efficient processes. With D&B as an external validation source, you create a single source of truth for all business partners. This increases data quality throughout the SAP system and all connected systems.

How does the SAP S/4HANA Dun & Bradstreet Integration change your daily work?

For: Marketing, Sales, Customer Success, Operations

Create business partners correctly in seconds instead of researching for hours. Before: Google the name, type in the address, guess the industry, manually check for duplicates. Today: Enter DUNS number or use Type-Ahead Search, all data automatically validated and complete. Sales focuses on customer relationships, not data maintenance.

Make credit decisions without waiting for Finance. You see ratings, scores and payment behavior directly in the Business Partner record. No more emails to Controlling, no waiting times. You can create quotes faster and approve orders because the risk assessment is already available.

React proactively to customer changes instead of being surprised. Monitoring automatically informs you when something changes with a business partner. Insolvency, restructuring, new CEO: You learn about it in real time and can act before problems arise. Customer Success can have conversations early.

Target new customer acquisition with Criteria Search. You search for companies by industry, size and region and create qualified leads directly in SAP. Marketing campaigns become more precise, sales works with pre-qualified contacts. Conversion rates increase because you’re targeting the right companies.

How does the SAP S/4HANA Dun & Bradstreet Connector work technically?

For: IT, Development, System Architects, Admins

API integration without installation in SAP. The MARINI DataEngine connects to your SAP S/4HANA system via OData or RFC. You only need an API user and read permissions on Business Partner objects. Nothing is installed in SAP, no modifications to the standard required. On-premise and cloud variants are equally supported.

Flexible mapping to all D&B Data Blocks. You decide which Data Blocks (Master Data, Compliance, Financial Risk, ESG) you subscribe to. The fields are mapped to your Business Partner structure via the MARINI HubEngine. Customer-specific fields and extensions are no problem. The mapping is configurable via no-code.

Real-time monitoring with push mechanism. Once a Business Partner is linked with a DUNS, monitoring can be activated. D&B informs MARINI about changes, the integration pushes updates immediately to your SAP system. You configure which changes lead to which actions (alert, automatic update, workflow).

Define conflict handling and validation rules. When D&B data and SAP data conflict, your logic applies: D&B leading for address, SAP leading for internal notes. You define validation rules (e.g., only updates at certain confidence scores) and escalation paths. Logs and monitoring show you all changes transparently.

Maximum Security and Stability

Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:

  • GDPR-compliant and legally secured (including Swiss revDPA)
  • ISO 27001-certified data centers
  • Multiple daily backups across multiple locations
  • Incident response and recovery plans
  • Continuous monitoring and personal tech support

This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.

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Frequently Asked Questions about SAP S/4HANA Dun & Bradstreet Integration

All D&B Data Blocks are available via MARINI: Master Data (Basic and Extended), Sales & Marketing Intelligence, Compliance (Basic and Extended), all levels of Financial Risk Assessment (Traffic Light to Comprehensive) and Company Financials. You can find an overview on the MARINI Data Marketplace.

Yes, MARINI supports all SAP S/4HANA variants: Cloud Public Edition, Cloud Private Edition and On-Premise. The connection is made via the respective available APIs (OData, BAPI, RFC). Even with on-premise systems, no installation in SAP is necessary.

Once a Business Partner is linked with the DUNS, monitoring can be activated. D&B automatically informs MARINI about changes in the Data Cloud. The integration pushes updates to your SAP system in real time. You configure which changes trigger alerts or are automatically adopted.

Typically, D&B is leading for master data (name, address, industry), compliance data (UBO, sanctions) and risk assessments. SAP remains leading for operational data (orders, invoices, open items) and internal notes. You define the leading logic individually per field.

Yes, with Criteria Search you can search for potential new customers by industry, size, address and radius. The results are created directly as new Business Partners in SAP. Ideal for targeted sales campaigns and new customer acquisition.

You define conflict rules per field: D&B overwrites SAP, SAP remains leading, or manual review. Additionally, you can set validation rules (e.g., only updates at high confidence scores). All changes are logged and traceable.

Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.

Prof. Dr. Bernd Skiera
Prof. Dr. Bernd Skiera
Co-founder Marini Systems and Professor for E-Commerce at Goethe University Frankfurt
Goethe University Frankfurt

MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.

Oliver Schneeberger
Oliver D. Schneeberger
CEO
itelligy - digital experts GmbH & Co. KG

For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.

Matthias Glauser
Matthias Glauser
Head of Digital Marketing & Media, Swissmilk
Swissmilk

From Data to Growth

We support you in integrating SAP S/4HANA and Dun & Bradstreet. Personalized. Tailored to your goals.