Would you like to have consistent and accurate customer data in SAP S/4HANA and CAS SmartWe at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP S/4HANA and CAS SmartWe is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP S/4HANA CAS SmartWe interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP S/4HANA with CAS SmartWe and many other systems is also possible.
SAP S/4HANA is the intelligent ERP suite for Finance, Supply Chain and Procurement with in-memory database. CAS SmartWe is a cloud CRM with affordable cost-per-user, ideal for small sales teams.
The SAP S/4HANA CAS SmartWe Integration connects your ERP single source of truth with your CRM interface. Business partners, prices and orders flow bidirectionally, without manual data entry. Your sales team works with validated data, SAP receives CRM changes back. Real-time, without installation in the ERP.
In small businesses with SAP ERP, media breaks occur when sales and finance operate in separate worlds. These use cases show where the integration helps concretely:
Synchronize business partners bidirectionally. Business Partners from SAP become available as Companies and Contacts in SmartWe. Changes in the CRM (phone number, email, address) flow back into the ERP. Your sales team works with validated master data, finance has no more duplicates.
Transfer prices and conditions to the CRM. Material masters and customer-specific price lists from SAP land automatically in SmartWe. Sales sees real margins before sending out the quote. No more Excel lists, no outdated prices in the CRM.
Create won deals as orders. When sales sets a deal to “Won”, a customer order is automatically created in SAP S/4HANA. Line items, quantities, prices are mapped. No more manual transfer, faster order processing.
Mirror document status in the CRM. Quote, order, delivery and invoice status from SAP appear in the SmartWe record. Sales can inform customers immediately, without looking up in SAP. Fewer inquiries to accounting.
Display open items. Invoice status and open items from FI become visible in the CRM. Sales sees whether payment terms have been exceeded. Proactive receivables management becomes possible, before reminders are necessary.
Maintain contacts with correct assignment. Relations between Companies and Contacts are synchronized via separate plan. Typical setup: three plans for bidirectional integration. SAP distinguishes Business Partner Types (Account vs. Contact), SmartWe maps this as object relation.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
For: C-Level, Management, Business Development
Faster order processing increases liquidity. Won deals automatically become orders in SAP S/4HANA. Your order-to-cash process shortens because nobody manually enters orders anymore. Faster invoicing means earlier payment receipts. In SMEs with limited resources, this makes a noticeable difference.
Lower error costs through master data synchronization. Wrong addresses, outdated phone numbers, duplicate customer masters cost money. The CAS SmartWe SAP S/4HANA connection keeps master data consistent. Fewer returns due to wrong delivery addresses, less payment delay due to outdated invoice addresses. Your working capital improves.
Transparency about open items in sales. When sales sees which customers have overdue invoices, better conversations emerge. Proactive receivables management becomes possible before debt collection is necessary. This protects your liquidity and customer relationship simultaneously.
For: Marketing, Sales, Customer Success, Operations
Sales works with real prices. Price lists and customer-specific conditions from SAP land automatically in SmartWe. You see real margins before sending out the quote. No more Excel list that someone updated three months ago. Quotes are calculated correctly, your negotiation is based on facts.
Change master data without IT ticket. Phone number, email, contact person change constantly. You maintain it in the CRM, it flows back into the ERP. No more ticket to accounting, no waiting time. Your sales process stays in flow, SAP stays current.
See document status in real-time. Customer asks where their delivery is? You open the record in SmartWe, see the delivery note status from SAP. No inquiry to logistics, no email to finance. You can answer immediately. This builds trust and saves time.
Transfer deals to orders without opening SAP. Set deal to “Won”, done. The order is automatically created in SAP S/4HANA with all line items. You don’t need to know SAP, open it, or understand it. Your focus stays on the customer, not on the ERP form.
For: IT, Development, System Architects, Admins
No installation in the SAP system required. MARINI uses the OData APIs of SAP S/4HANA. No BAPIs to customize, no RFCs to build, no transports. Even on-premise systems can be connected without changing anything in the ERP core. This minimizes risk and change effort.
Mapping on Business Partner primary level. SAP distinguishes Business Partners by Type (Account, Contact). SmartWe maps this as Companies and Contacts. Relations are synchronized via separate plan. Typical setup: three plans for bidirectional integration. Primary level (address, phone, email) can be integrated in three days from functional credentials.
Handle conflicts and duplicates automatically. What happens when a customer is changed in both systems? MARINI offers field rules, validation and duplicate detection. You define which system is leading for which field. Logs and monitoring show you when something couldn’t be mapped. Alerts via email on errors.
GDPR and FADP compliant, EU-only hosting. Data stays in the EU, data center is ISO 27001-certified. No US cloud, no third-country transmission. For SAP environments with strict compliance requirements, this is a clear advantage over US-based iPaaS solutions.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, business partners (Business Partner Type Account and Contact), material masters, price conditions, quotations, customer orders and open items are synchronized. SAP is leading for master data and financial documents, SmartWe for sales activities. The integration can focus on primary level (address, phone, email) or be extended, depending on the use case.
Yes. MARINI supports all SAP S/4HANA variants: Cloud Public Edition, Cloud Private Edition and On-Premise. The connection is made via OData APIs, no installation in the SAP system is required. Even on-prem systems can be connected as long as the APIs are accessible.
A quick integration on primary level (business partners, phone number, email bidirectional) is feasible in about three days from functional credentials. This corresponds to about three Professional Services days. Extensions with additional fields, relations or document data are possible at any time thereafter.
MARINI offers field rules, validation and conflict handling. You define which system is leading for which field. If a conflict occurs, it becomes visible in logs and monitoring, alerts inform you via email. Duplicate detection prevents the same record from being created multiple times.
No. MARINI is an iPaaS solution, not a CAS agency. We integrate systems, but don’t sell CRM licenses and are not an official CAS partner. If you need CAS-specific consulting, we’re happy to work with your existing agency.
Yes. MARINI is GDPR and FADP compliant, EU-only hosting. Data stays in the EU, data center is ISO 27001-certified. No US cloud, no third-country transmission. This is especially important for SAP environments with strict compliance requirements.
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We support you in integrating SAP S/4HANA and CAS SmartWe. Personalized. Tailored to your goals.
