Would you like to have consistent and accurate customer data in SAP S/4HANA and CAS genesisWorld at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP S/4HANA and CAS genesisWorld is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP S/4HANA CAS genesisWorld interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP S/4HANA with CAS genesisWorld and many other systems is also possible.
SAP S/4HANA is the leading ERP system for finance, materials management, and order processing. CAS genesisWorld is a user-friendly CRM for mid-market companies with a strong focus on sales and teamwork. Both systems are powerful, but they often don’t talk to each other.
The SAP S/4HANA CAS genesisWorld integration connects ERP and CRM in real-time. Business partners, orders, prices, and document status flow bidirectionally. Sales works with validated master data from SAP, finance sees sales opportunities from CAS. No duplicates, no manual data entry, no outdated information.
The integration creates end-to-end processes from sales opportunity to invoice. Here are six concrete scenarios you can implement with MARINI in just a few days.
Synchronize business partners bidirectionally. Business partners from SAP become available as addresses and contacts in CAS genesisWorld. Changes in the CRM flow back to the ERP. Sales and finance work with the same, always up-to-date master data. No duplicates, no follow-up questions.
Convert sales opportunities into SAP quotations. Won sales opportunities from CAS are automatically created as quotations or sales orders in SAP. Line items, prices, conditions are mapped. No manual creation, faster order processing, fewer errors.
Transfer prices and products to CRM. Material masters, price lists, and customer-specific conditions from SAP flow in real-time into the CRM. Sales calculates quotations with real margins, no surprises after checking with finance.
Display document status in CRM. Quotation, order, delivery, and invoice status from SAP becomes visible directly in the CAS record. Sales can inform customers immediately without looking up in the ERP. Less waiting time, better customer conversations.
Reflect open items and payment behavior. Invoice status and open items from SAP FI become visible in the CRM for sales and customer success. Proactive receivables management, no unpleasant surprises during credit checks.
Enrich projects with SAP order data. Projects in CAS genesisWorld are linked with order values, delivery status, and revenue data from SAP. Project management has all relevant figures in view without switching between systems.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
For: C-Level, Management, Business Development
Faster order processing means more revenue. Won sales opportunities become SAP orders in minutes, not hours. Customers receive order confirmations faster, you gain time for additional deals. The integration reduces throughput times by up to 60 percent.
Data quality becomes measurably better. SAP is the single source of truth for master data. When CAS accesses it, duplicates and typos disappear. You can address customers confidently, mailings reach the right recipients, reporting becomes reliable.
Teams work together, not alongside each other. Sales sees payment behavior, finance sees pipeline. Credit checks happen earlier, escalations become rarer. The integration creates a shared data foundation for all departments.
For: Marketing, Sales, Customer Success, Operations
No more duplicate data maintenance. Customer data is maintained once, either in SAP or in CAS. The integration ensures both systems stay synchronized. You save time that you can use for customer conversations.
Quotations become immediately correct. Prices, conditions, and product data come from SAP. You no longer need to check with finance whether the calculation is correct. Quotations go out faster, customers don’t wait.
Sales controlling becomes up-to-date. Pipeline values in CAS are reconciled with order values in SAP. You immediately see which sales opportunities translate into real revenue. Forecasts become more reliable.
Customer service has all information at a glance. Order history, delivery status, open items: everything visible in the CAS record. Customers call, you answer immediately. No follow-up questions, no waiting time, better customer experience.
For: IT, Development, System Architects, Admins
Connect SAP S/4HANA and CAS genesisWorld via MARINI. MARINI uses OData APIs for SAP S/4HANA and REST/SOAP for CAS genesisWorld. No installation in the systems required, on-premise installations work too. You configure mappings in the no-code interface without writing code.
Bidirectional synchronization with conflict resolution. MARINI monitors both systems in real-time and detects changes. You define which system is leading for which data fields. In case of conflicts, the defined rule applies, no data is lost.
Custom objects in CAS are supported. CAS genesisWorld allows custom objects, and MARINI can synchronize them just like standard objects. You’re flexible in data modeling and not limited to predefined structures.
Monitoring, logs, and alerts for full control. MARINI shows you in real-time which records are being synchronized. In case of errors, you get notified immediately. Logs are detailed enough for debugging, you can track what happened when.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, business partners (addresses and contacts), sales opportunities, quotations, sales orders, material masters, pricing conditions, delivery notes, invoices, and open items are synchronized. MARINI also supports custom objects in CAS genesisWorld, so you can map any data models.
Yes. SAP S/4HANA is frequently operated on-premises, and MARINI can connect on-prem systems without requiring installations in the SAP system. The same applies to CAS genesisWorld, which is also often installed locally. The connection is made via secure APIs.
A basic integration (addresses, contacts, business partners) is productive in a few days. MARINI offers a quick integration for SAP S/4HANA that runs with simple mapping on the main entity in about three days from functional access credentials. Extensions for additional data fields or complex use cases are added step by step afterwards.
You decide. Typically, SAP S/4HANA is leading for product master data, prices, financial data, and documents. CAS genesisWorld is often leading for sales opportunities, activities, and marketing data. MARINI allows bidirectional synchronization with configurable rules, you decide for each field individually.
MARINI detects duplicates based on defined key fields (e.g., customer number, email) and merges them automatically or presents them for manual review. In case of conflicts (e.g., simultaneous changes in both systems), the predefined rule applies: either the leading system wins, or you get notified.
No. MARINI is not an SAP or CAS agency, but a specialized iPaaS solution for integrations. You either get full service (MARINI handles everything) or co-creation (you collaborate). The no-code interface makes the integration accessible even for non-developers.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating SAP S/4HANA and CAS genesisWorld. Personalized. Tailored to your goals.
