Would you like to have consistent and accurate customer data in SAP S/4HANA at all times without any IT projects? That’s exactly what MARINI is for.
SAP S/4HANA is the financial source of truth in the enterprise: business partners, material masters, prices, orders, and invoices end up here. But this data is only valuable when it’s available where it’s needed: in the CRM for sales, in the shop for pricing, in marketing automation for personalized campaigns.
MARINI makes SAP data available across system boundaries in real-time. Bidirectional, with validation, duplicate control, and mapping. No installation required in the SAP system, on-premise instances can also be connected. The ERP remains the leading system for master data and documents, while CRM, shop, and marketing work with current information.
Only when master data, documents, and prices flow across system boundaries in real-time does ERP data become sales intelligence. SAP S/4HANA stores what has happened in the company. MARINI ensures that this information arrives where decisions are made: with sales checking prices, in the shop displaying inventory levels, in marketing controlling campaigns based on actual purchase history.
The technical challenge isn’t in the API connection, but in the interaction: Which system leads which data? How are duplicates prevented? What happens when changes occur in parallel? MARINI solves these questions with rule-based mapping, validation, and bidirectional synchronization.
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
The following lists show a selection of the most popular SAP S/4HANA integrations with their own landing pages. MARINI can connect significantly more systems and also offers the ability to develop custom adapters for custom systems, on-premise solutions, or systems not yet listed.
Synchronize business partners from SAP as accounts and contacts in the CRM, make prices and document status available in real-time. Sales works with validated master data, no duplicates, no manual order creation.
Create shop orders as customer orders in SAP, synchronize inventory levels in real-time, use pricing from the ERP in the shop. End-to-end order-to-cash process without media breaks.
Use customer data and purchase history from SAP for personalized campaigns. Customer marketing based on actual transaction data instead of estimated segments.
Validate and enrich business partners with external data, maintain compliance data directly on business partners. KYC, AML, and ESG monitoring automated.
Translation services for multilingual master data: automatically translate product texts, descriptions, and customer communications and feed them back into SAP.
Explore the available standard integrations for SAP S/4HANA and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
The following scenarios show a selection of typical use cases that companies implement with MARINI. The list is not complete but focuses on cross-functional business processes that connect multiple system categories.
Lead-to-Cash: From marketing lead to paid invoice. A lead originates in the CRM, is qualified, converted into a deal. Upon winning, a customer order is automatically created in SAP, prices and conditions taken from the ERP. The document status flows back to the CRM, so sales can see at any time whether the order is confirmed, delivered, or invoiced. Open items from financial accounting appear in the CRM record, the customer success team can proactively respond to payment delays. The entire process is end-to-end, no media breaks, no duplicate data maintenance.
Order-to-Cash: Shop order becomes ERP order. A customer purchases in the online shop, the order is automatically created as a customer order in SAP. Line items, prices, taxes are mapped, validation checks completeness and consistency. The delivery status from SAP flows back to the shop, the customer is informed about shipping. Inventory levels from the ERP are displayed in real-time in the shop, overselling is excluded. Prices and conditions come from SAP, multi-channel scenarios work with consistent data.
Master Data Management: SAP as the leading system for master data. Business partners are maintained in SAP and synchronized as golden records to all connected systems. CRM, shop, marketing automation work with the same validated data. Changes flow bidirectionally, duplicates are prevented, validation rules ensure that only complete records are synchronized. Material and product masters from SAP are available in shop and CRM, price lists and customer-specific conditions are automatically updated.
Compliance and data enrichment: KYC, AML, and ESG on business partners. Business partners from SAP are enriched with external data from data quality systems: D-U-N-S number, credit information, compliance status, sanction lists, ultimate beneficial owner. The data flows back to SAP and is available there for processes and reports. Changes are monitored, alerts are triggered for critical events. Compliance requirements are automated, manual checks are eliminated.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
SAP S/4HANA integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
MARINI connects directly to SAP APIs, without detours through SAP Integration Suite or other middleware. Pre-configured adapters, a no-code interface, and continuous monitoring make SAP integration plannable and maintainable. Even on-premise systems can be connected without requiring installations in the SAP system.
Native connectors vs. integration platform. Many systems offer native SAP connectors that appear simpler at first glance. In practice, these solutions quickly reach their limits: they often only support one direction, have no duplicate control, no flexible mapping, and no validation. When multiple systems need to communicate with SAP, a star topology problem emerges, each system maintains its own logic. MARINI centralizes integration, all systems communicate with the platform, logic is reusable, changes only need to be made once.
Custom development vs. permanent platform. Custom development appears flexible but creates technical debt. Every SAP API change, every update in the target system requires adjustments. MARINI handles monitoring, maintenance, and further development of adapters. Updates are rolled out centrally, errors are automatically detected and reported. Teams can focus on their core competencies instead of maintaining integrations.
Generic iPaaS vs. specialized solution. Generic integration platforms can theoretically connect everything but require deep technical understanding of all involved systems. MARINI comes with pre-configured adapters for SAP S/4HANA that cover typical scenarios: Business Partner Sync, Order-to-Cash, pricing, document status. The platform knows the data models, APIs, and pitfalls. Projects start faster, are more maintainable, and more cost-effective.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In SAP S/4HANA, business partners, material masters, pricing conditions, quotes, orders, deliveries, invoices, and open items are typically synchronized. Business partners distinguish by type between accounts and contacts, which corresponds to the CRM model. The selection of objects depends on the use case: CRM integration requires accounts, contacts, and document status, e-commerce focuses on products, prices, and orders, marketing automation uses purchase history and customer segments.
SAP S/4HANA offers OData APIs for RESTful access, classic BAPIs and RFCs for deeper integration, and IDocs for document exchange. MARINI primarily uses OData for cloud variants and BAPIs for on-premise systems. Cloud variants work with OAuth 2.0 authentication, on-premise systems can be connected via SAP Logon or X.509 certificates. The API choice depends on the deployment model: Cloud Public Edition, Cloud Private Edition, or on-premise.
Yes, MARINI supports real-time synchronization via webhooks and event-based triggers. Changes in SAP can be triggered via OData Change Notifications or IDocs. Latency is in the seconds range, depending on system load and network connection. For on-premise systems, a connector can be installed on-site to establish the connection to the cloud platform. Batch synchronization is also possible when real-time is not required or data volume is large.
MARINI supports all SAP S/4HANA variants: Cloud Public Edition, Cloud Private Edition, and on-premise. Connection is made via the respective available APIs. On-premise systems are frequently operated and can be connected without installation in the SAP system. An optional connector can be installed on-site to establish the connection to the MARINI platform. Hybrid scenarios where cloud and on-premise run in parallel are also supported.
SAP is typically the leading system for product master data, prices, financial data such as invoices and open items, and operational documents such as orders and deliveries. The CRM leads marketing data such as leads, campaigns, and interactions. Business partners can be synchronized bidirectionally, with validation rules ensuring that only complete records are overwritten. The leading direction is configured per data field: address from SAP, email opt-in from CRM, credit information from a data quality system.
A quick integration with simple mapping on the main entity is possible in approximately 3 days from functional credentials. This corresponds to approximately 3 person-days of professional services. This initial integration covers basic data: business partners bidirectionally, phone number, email, primary address. Master data in SAP is distributed across many endpoints, an extension after the initial integration often makes sense to include additional data fields. More complex scenarios with custom objects, pricing, or document exchange require more time.
MARINI uses unique identifiers and configurable matching rules to prevent duplicates. When synchronizing business partners, it checks whether a record already exists, based on D-U-N-S number, tax ID, email, or company name. When a match is found, the existing record is updated instead of creating a new one. Conflict detection warns when changes have occurred in parallel in both systems. Matching logic can be adapted per project to meet industry-specific requirements.
Yes, MARINI can also synchronize custom objects and extensions in SAP S/4HANA, provided they are available via APIs. SAP S/4HANA supports custom business objects and allows extension of standard objects. MARINI can access these objects via OData or BAPIs when the corresponding services are activated. Configuration is more complex than for standard objects, as data model and mapping must be individually defined. Professional services from MARINI support analysis and implementation.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We support you in integrating SAP S/4HANA with other systems. Personalized. Tailored to your goals.
