Would you like to have consistent and accurate customer data in SAP at all times without any IT projects? That’s exactly what MARINI is for.
Which SAP do you use?
Whether S/4HANA, Business One, C4C or Sales Cloud V2: MARINI connects every SAP variant with CRM, e-commerce and marketing. Directly via SAP APIs, without CPI, without installation.
“SAP integration” means something completely different depending on the product. S/4HANA speaks OData, Business One uses the Service Layer API, C4C and Sales Cloud V2 have their own REST interfaces. MARINI abstracts these differences: unified mapping, bidirectional synchronization and monitoring, regardless of which SAP system is behind it.
SAP is not a system. SAP is an ecosystem.
When people say “SAP integration,” they rarely mean the same thing. One person is thinking about business partner master data from S/4HANA, another about opportunities in C4C, a third about item prices in Business One. Four products, four API architectures, four completely different data models. The right integration depends on which SAP product is in use: which entities it knows, how it structures data, and which interfaces it provides.
That is exactly why a generic connector is not enough. An integration platform that truly understands SAP must know the specifics of each individual SAP product while still offering a unified control layer. MARINI does exactly that: one platform for the entire SAP ecosystem, with specific adapters per product and a shared mapping, monitoring and rule engine.
Jens Leucke
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
Björn Gerster
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
Which SAP product do you use?
MARINI can connect all common SAP products. The following pages show the specific integration options per product: which entities are synchronized, which APIs are used, and which use cases can be implemented.
Which systems do you connect with SAP?
The following lists show a selection of the most popular SAP integrations. MARINI can also connect additional systems, including custom adapters for proprietary applications.
CRM Systems
CRM is the most common integration partner for SAP. Whether HubSpot, Salesforce, Dynamics 365 Sales or CAS: MARINI synchronizes contacts, accounts and opportunities bidirectionally with every SAP product.
ERP Systems
Connect SAP CRM with a third-party ERP or keep two ERP systems in sync: MARINI enables master data and document exchange between SAP and Dynamics 365, Odoo or weclapp.
E-Commerce
Synchronize orders, inventory and prices between Shopware or Magento and SAP. MARINI automates data exchange from shop to ERP.
Marketing Automation
Feed Evalanche, Eloqua or Inxmail with SAP data: MARINI transfers contacts, segments and opt-in status in both directions so campaigns run on up-to-date data.
Data Quality
Enrich Dun & Bradstreet data directly in SAP: MARINI validates and supplements company data, D-U-N-S numbers and credit information automatically.
Lead Routing
Automatically distribute leads from SAP CRM to channel partners: MARINI connects leadtributor with SAP C4C and Sales Cloud V2 for rule-based lead routing.
Translation & Localization
Automatically translate product descriptions, master data or CRM notes: MARINI integrates DeepL directly into the SAP data flow, without manual export.
All SAP Integrations at a Glance
Explore the available standard integrations for SAP and activate them directly through your MARINI account.
Your System or Service Not Listed?
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
Which use cases do you solve with SAP and MARINI?
The following scenarios are among the most common requirements that SAP customers implement with MARINI. They apply across products: whether S/4HANA, Business One, C4C or Sales Cloud V2.
CRM-ERP integration: Synchronize master data, prices and documents between CRM and SAP. Sales creates a customer in HubSpot or Salesforce, MARINI creates the business partner in S/4HANA or the business partner in Business One. Price lists, payment terms and open items flow back into the CRM. This way sales and accounting work on the same data, without manual handover, without CSV imports, without waiting.
E-commerce integration: Align orders, inventory and prices between shop and SAP. A customer places an order in Shopware, MARINI transfers the order to SAP, checks availability and writes the delivery status back to the shop. Price changes in SAP are automatically updated in the webshop. The result: no overselling, no outdated prices and significantly less manual rework in order management.
Master data management: Use SAP as the leading system for master data. SAP maintains customer, supplier and item master data. MARINI distributes these golden records to CRM, shop and marketing automation. Changes in SAP automatically propagate to all connected systems. Conversely, new contacts from the CRM flow back to SAP validated and deduplicated, keeping the master data consistent.
Your use case is unique. Let’s talk about it.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
Which industries benefit from SAP integration?
SAP integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
Why MARINI for SAP integration?
MARINI connects directly to SAP APIs. No detour through the SAP Integration Suite (CPI), no Azure middleware layer, no installation in the SAP system. All SAP variants, all deployment models, one platform.
Native connectors cover only a fraction. SAP itself offers connectors for selected scenarios, primarily SAP-to-SAP. As soon as a CRM like HubSpot, a shop like Shopware or a marketing platform like Evalanche enters the picture, these native connections end. MARINI closes exactly this gap: an integration platform that connects SAP systems with the entire non-SAP ecosystem, bidirectionally and in real time.
Custom development ties up resources permanently. Many SAP customers start with individually programmed interfaces. This works for the first use case. The second becomes complex, the third expensive. Every API change at SAP, every system migration requires development capacity. MARINI offers instead a permanent platform with versioned adapters, automatic updates and monitoring that detects errors before they block processes.
Generic iPaaS platforms don’t know SAP deeply enough. The major iPaaS providers list SAP in their connector catalog. In practice, the depth is often missing: customer-specific fields in S/4HANA, complex pricing logic in Business One, the specifics of the Sales Cloud V2 API on a BTP basis. MARINI specializes in exactly these SAP specifics and offers product-specific adapters that map not only standard fields but also custom entities and extensions.
SAP integration in three days?
For SAP S/4HANA, MARINI offers a quick-start integration. With working credentials and a defined scope, a running integration can be up within three days. This includes setting up the connection, initial mapping and a first bidirectional synchronization. The quick-start integration is particularly suitable as a proof of concept or for clearly defined scenarios such as synchronizing business partners between CRM and S/4HANA.
Maximum Security and Stability
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
- GDPR-compliant and legally secured (including Swiss revDPA)
- ISO 27001-certified data centers
- Multiple daily backups across multiple locations
- Incident response and recovery plans
- Continuous monitoring and personal tech support
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Frequently asked questions about SAP integration
MARINI supports all common SAP products: SAP S/4HANA as enterprise ERP, SAP Business One for mid-market companies, SAP C4C (Sales Cloud V1) as cloud CRM, and SAP Sales Cloud V2 as its successor on a BTP basis. Each product has its own adapter that knows the specific APIs and data models.
S/4HANA uses OData APIs and works with the business partner model, which combines customers and suppliers in a single entity. Business One uses the Service Layer REST API with separate customer and supplier master data. MARINI abstracts these differences in the mapping so that the connected systems can work uniformly.
Yes. MARINI connects to the SAP system via APIs, regardless of the deployment model. Cloud instances are accessed directly, on-premises systems via a secure tunnel. No installation in the SAP system itself is required.
No. MARINI connects directly to SAP APIs and requires neither the SAP Integration Suite nor the SAP Business Technology Platform as an intermediate layer. This saves license costs and reduces complexity, especially for non-SAP-to-SAP scenarios.
SAP S/4HANA provides OData-based REST APIs. SAP Business One uses the Service Layer API. SAP C4C (Sales Cloud V1) offers OData services for CRM entities. SAP Sales Cloud V2 uses a modern REST API on the BTP platform. MARINI knows the specifics of each of these interfaces and maps them in product-specific adapters.
That depends on the scope. For SAP S/4HANA, there is a quick-start integration that delivers a running synchronization within three days given working credentials. More complex scenarios with multiple systems and individual mapping typically require a few weeks. In every case, setup is done via MARINI’s no-code interface, without development effort on the customer side.
Yes. The MARINI adapters support custom fields and extensions in all SAP products. Customer-specific fields are treated like standard fields in the mapping and can be configured with field rules, validations and transformations. This applies to Z-fields in S/4HANA as well as User Defined Fields in Business One.
Yes. MARINI processes all data exclusively in the EU, in an ISO 27001-certified data center. The platform is GDPR and revDSG compliant. Personal data never leaves the European legal area at any point, not even during processing between SAP and third-party systems.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
Performance Marketing Manager
Alber GmbH
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
Co-founder Marini Systems and Professor for E-Commerce at Goethe University Frankfurt
Goethe University Frankfurt
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
Director Digital
Jahr Media
From Data to Growth
We support you in integrating SAP with other systems. Personalized. Tailored to your goals.