Would you like to have consistent and accurate customer data in SAP C4C and Shopware at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP C4C and Shopware is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP C4C Shopware interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP C4C with Shopware and many other systems is also possible.
SAP C4C is a cloud-based CRM system for sales and service with native SAP ERP integration, field service functionality, and custom module support. Shopware is a flexible e-commerce platform from Germany that serves both B2B and B2C markets, featuring a rule builder, multi-channel sales, and individual extensions.
The SAP C4C Shopware integration connects your online shop with your CRM system and creates an end-to-end process from the first product view to the service ticket. Shop customers, their orders, shopping carts, and product interests become automatically available in your CRM. This enables marketing and sales to act in a personalized way while service accesses the complete customer history. You get a true 360° customer view across all channels.
You finally see who your customers really are. Not just as an order number, but with everything that matters.
Shop customers land automatically in your CRM. Every new Shopware customer is created directly as an account or contact in SAP C4C. Including addresses, contact details, opt-ins. Sales and marketing work with complete profiles from day one.
Order history flows into your CRM. Which products were purchased, how often, when, for how much. This data is available in your CRM for segmentation, lead scoring, and personalized communication. Cross-selling becomes plannable.
Cart abandoners receive automated nurturing. An abandoned cart triggers a workflow in SAP C4C. Personalized follow-ups via email or through sales. Conversion rates increase measurably.
Product interests are tracked. Which category did the customer view, which variant was added to cart, which items were added to the watchlist. You can follow up specifically or automate relevant offers.
Service accesses shop data. A customer calls about an order. The agent immediately sees the order history, current delivery status, and returns in SAP C4C. No follow-up questions, no waiting time, no system switching.
Newsletter opt-ins stay synchronized. Consent status is reconciled bidirectionally. GDPR-compliant, automatically, without manual rework. Marketing always knows who can be contacted.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Executive Management, Business Development
Higher customer lifetime value through data-driven communication. With the complete purchase history and product interests from Shopware, you can execute targeted cross-selling and upselling. Marketing campaigns become measurably more efficient, conversion rates increase. You invest where it pays off.
Shorter sales cycles in B2B business. Sales sees which products the customer has already viewed or purchased in the shop. The first conversation doesn’t start at zero but with concrete interests. Offers fit from the beginning. Deals close faster.
Scalable processes without headcount explosion. Manual data maintenance between shop and CRM is completely eliminated. Your team focuses on customer communication instead of copy-paste. Even with increasing order volumes, the error rate remains low. The business grows without the cost base exploding.
For: Marketing, Sales, Customer Success, Operations
Marketing can finally work hyper-personalized. Who viewed product category X but didn’t buy? Who hasn’t ordered in the last 90 days? Which customers respond to discounts, which to content? You build these segments directly in SAP C4C and execute matching campaigns. No developers, no waiting time.
Sales starts conversations with context. The lead added three products to the cart yesterday but didn’t order. You call and talk about exactly that. No generic pitch deck, but a conversation about what’s currently relevant. This is what modern sales feels like.
Customer success can act proactively. A customer regularly purchases consumables. You see that the next order is overdue and reach out proactively. Or a customer frequently complains about the same product category. You recognize the pattern and take action. Customer satisfaction becomes plannable.
Operations has control over data quality. Duplicates between shop and CRM are a thing of the past. Addresses, contact details, opt-ins are automatically reconciled. Your reports are finally accurate because the data foundation is clean. This not only saves time but prevents costly errors.
For: IT, Development, System Architects, Admins
Bidirectional synchronization via OData and REST APIs. SAP C4C provides OData endpoints for accounts, contacts, leads, opportunities, tickets, and custom business objects. Shopware 6 provides Admin API, Store API, and Sync API. MARINI orchestrates data flows bidirectionally in real-time. Webhooks on both sides enable event-based synchronization.
Mapping between shop customers and CRM objects. Shopware only knows customers, no distinction between companies and contacts. SAP C4C distinguishes between accounts and contacts. MARINI maps flexibly depending on the business model: B2C customers become contacts, B2B customers become accounts with associated contacts. You define the business rules.
Conflict resolution for competing updates. What happens when a customer changes their address in the shop while sales simultaneously enters a new phone number in the CRM? MARINI offers strategies for conflict resolution: leading system, timestamp-based, field-specific rules. You define which system is authoritative for which field.
Custom objects and individual fields. Both SAP C4C and Shopware 6 support custom modules and entities. MARINI can address all standard and custom endpoints. Individual shop extensions or CRM fields are synchronized just like standard objects. No limitation through predefined mappings.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, customers from Shopware are created as accounts or contacts in SAP C4C. Orders flow into the CRM as activities or opportunities. Cart abandonments can trigger leads. Product interests and newsletter opt-ins are also synchronized. Custom objects on both sides are fully supported.
Yes, this is a common scenario. Many companies operate separate Shopware instances for B2B and B2C or for different brands. MARINI orchestrates data flows between all instances and the shared CRM. Duplicates are detected, business rules defined per instance. Everything in real-time, without conflicts.
Shopware only knows customers, SAP C4C distinguishes between accounts and contacts. MARINI maps flexibly depending on the business model: B2C customers become contacts, B2B customers become accounts with assigned contacts. You define the rules. Field mappings are completely customizable, including for custom fields.
Yes, MARINI supports both Shopware 5 and Shopware 6. Shopware 5 has been end of life since July 2024 but is still frequently used in production. For Shopware 6, all endpoints including custom endpoints are available. The integration works bidirectionally and in real-time in both cases.
Yes, completely. SAP C4C allows custom business objects that are available via OData APIs like standard objects. MARINI can synchronize all custom modules, maps fields according to your specifications, and applies the same business rules as for standard objects. No restrictions.
In real-time. Shopware 6 and SAP C4C provide webhooks that trigger MARINI event-based. An order in the shop appears in the CRM within seconds. Address changes, new opt-ins, cart abandonments: all immediately available. However, you can also configure batch synchronization if that makes more sense for certain objects.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating SAP C4C and Shopware. Personalized. Tailored to your goals.
