Would you like to have consistent and accurate customer data in SAP C4C and Shopify at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP C4C and Shopify is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP C4C Shopify interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP C4C with Shopify and many other systems is also possible.
SAP C4C is your CRM for sales and service, with lead management, opportunity pipeline, and ticketing. Shopify is your e-commerce platform where customers buy products, create accounts, and place orders. Both systems live their own truth when they don’t talk to each other.
The SAP C4C Shopify integration synchronizes customers, orders, and product interests bidirectionally in real time. Your sales team sees what’s happening in the shop. Your customer service knows the order history. Your marketing knows who bought what and when. And all of this without anyone manually transferring data.
A shop without CRM connection is like sales without a phone: it works, but not particularly effectively. Here are six scenarios where the integration makes the difference.
Automatically create shop customers in CRM. Every new Shopify customer is created as a contact in SAP C4C, with name, email, address, and opt-in status. Your sales team immediately sees who has registered, without anyone having to type in data.
Track orders as opportunities or activities. Every Shopify order appears in SAP C4C as a linked activity on the contact. Your sales team sees what the customer bought, how often they order, and what their revenue is. This is the basis for intelligent cross-selling.
Use abandoned carts for nurturing. Shopify reports abandoned checkouts to SAP C4C. Your marketing automatically starts an email sequence or a call task. Without integration, this opportunity remains unused.
Make product interests visible. Which products has the customer viewed, added to cart, purchased? This data flows from Shopify into the CRM and enables targeted recommendations and segmentation.
Provide customer service with order data. Your service team in SAP C4C sees the complete order history from Shopify: orders, deliveries, returns, tickets. No searching in two systems, faster processing, more satisfied customers.
Synchronize newsletter opt-ins. Marketing consent from Shopify is transferred to the CRM, changes in SAP C4C back to the shop. GDPR-compliant communication across all channels, without manual reconciliation.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Make customer lifetime value visible. Every order from Shopify flows into the CRM. You don’t just see who buys, but who repurchases, what the average cart value is, and where real potential lies. This is the basis for strategic customer development.
Align marketing and sales to the same data. When shop data flows into the CRM, marketing and sales work with the same information. No discussions about lead quality, no missed opportunities because someone had the wrong list. Everyone looks at the same dashboard.
Scale without creating chaos. With growing shop volume, manual data maintenance becomes impossible. The integration creates the foundation to grow without your team drowning in data work. You gain time for what really matters: convincing customers.
For: Marketing, Sales, Customer Success, Operations
No more manual data maintenance. Before: Export CSV from Shopify, import to CRM, check duplicates, correct errors. After: Customers, orders, and abandoned carts are immediately available in the CRM. You save hours per week and avoid errors.
Automatically reactivate cart abandoners. Shopify reports abandoned checkouts directly to the CRM. You automatically start an email sequence, a discount trigger, or a call task. Conversion increases without you going through lists every day.
Cross-selling with real data. You see in the CRM which products the customer has already bought, what they looked at but didn’t order. You can follow up specifically, give appropriate recommendations, and increase revenue instead of blindly sending offers.
Customer service with context. Your service team sees the complete Shopify history in SAP C4C: orders, shipping status, returns. No follow-up questions, no waiting time, faster solutions. This makes customers happy and saves your team time.
For: IT, Development, System Architects, Admins
Bidirectional real-time synchronization. MARINI connects directly to the SAP C4C OData API and the Shopify GraphQL Admin API. Customers, orders, abandoned carts, and product interests are synchronized bidirectionally. Webhooks trigger events in real time, bulk operations process large data volumes without exceeding rate limits.
Flexible object mappings. Shopify Customer becomes SAP C4C Contact, Shopify Order becomes Activity or Opportunity. You define which fields are synchronized, which rules apply, and how duplicates are detected. Custom modules and custom fields in C4C are fully supported.
Conflict resolution and error handling. What happens when the same customer is changed in both systems? MARINI offers rules for leading system, timestamp logic, or manual review workflows. Errors are logged, alerts sent, retries performed automatically.
No installation required in C4C or Shopify. MARINI runs as external middleware, authenticates via OAuth 2.0, and requires no plugins or apps in the shop or CRM. This simplifies deployment, updates, and security audits.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, customers from Shopify are created as contacts in SAP C4C, orders are linked as activities or opportunities, and abandoned carts are provided for nurturing workflows. Product interests, newsletter opt-ins, and custom fields can also be synchronized. MARINI supports all standard and custom objects in both systems.
Yes. MARINI uses webhooks in Shopify to trigger events immediately. New orders, registrations, or abandoned carts appear in SAP C4C within seconds. In the opposite direction, changes in C4C can also be transferred to Shopify in real time, such as when customer data is updated.
This depends on your process. Usually Shopify is leading for initial registration and SAP C4C for enrichment and maintenance. MARINI offers flexible rules: You can define a leading system, use timestamp logic, or resolve conflicts manually. Duplicates are automatically detected.
Yes. MARINI can connect multiple Shopify instances in parallel and orchestrate data with a central SAP C4C. This is relevant for expansion stores, multi-brand scenarios, or international setups. Each store can have its own mapping rules, all data flows into the shared CRM.
Shopify reports abandoned checkouts as events. MARINI writes these as activities or opportunities to the CRM and can automatically trigger workflows: email sequences, tasks for the sales team, or discount codes. You decide from which cart value a reaction occurs.
No. MARINI connects via the native APIs to both systems and requires no installation in the shop or CRM. Authentication is done via OAuth 2.0. This simplifies deployment, reduces maintenance effort, and facilitates security audits.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We support you in integrating SAP C4C and Shopify. Personalized. Tailored to your goals.
