Would you like to have consistent and accurate customer data in SAP C4C at all times without any IT projects? That’s exactly what MARINI is for.
SAP C4C brings sales and service to the cloud: quickly deployed, mobile-ready, with sales pipeline and ticket management on board. But without a connected ERP, current prices, open documents, and reliable master data are missing. This is exactly where the gap emerges between what your sales team sees and what is actually happening in the backend.
MARINI connects SAP C4C directly via the OData API to ERP systems, marketing automation, data quality, and e-commerce. Bidirectional, in real time, with no installation in C4C. Whether standard objects like Accounts, Contacts, and Opportunities or Custom Business Objects: MARINI synchronizes the data your sales team needs for informed decisions.
SAP C4C delivers pipeline transparency and structured customer service. But the data authority over prices, terms, orders, and documents resides in the ERP. As long as C4C has no access to this information, sales works with an incomplete picture: quotes are based on outdated prices, customer status remains unclear, and inquiries end up manually with the back office.
Only integration turns C4C into more than an isolated CRM. When master data, prices, and document history are synchronized bidirectionally, a seamless information chain emerges from the marketing lead to the paid invoice. This is not a technical nice-to-have but the prerequisite for sales and service to work with a single, reliable data foundation.
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
The following lists show a selection of the most popular SAP C4C integrations with dedicated landing pages. MARINI can connect significantly more systems and also develops custom adapters for individual systems, on-premise solutions, or platforms not yet listed.
Synchronize master data, prices, and documents between SAP C4C and ERP. This way your sales team works with current terms and sees open orders directly in the CRM.
Sync orders, customer data, and product information between your shop and SAP C4C. So your sales team also knows about the online activities of their customers.
Exchange leads and campaign attribution between your marketing platform and SAP C4C. This makes visible which campaign contributed to which opportunity.
CRM, data quality, lead routing, and translation: From a second CRM system to company data enrichment, automated lead routing, and multilingual data maintenance.
Explore the available standard integrations for SAP C4C and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
The following scenarios show a selection of typical business processes that SAP C4C customers can implement with MARINI. They describe cross-functional workflows that connect multiple systems and departments.
Lead-to-Cash: From the marketing lead to the paid invoice. A lead originates in marketing automation, gets qualified, and is handed over to SAP C4C. There it progresses through the sales pipeline as an opportunity. When the deal is won, MARINI automatically creates the order in the ERP. Prices, terms, and order confirmations flow back to C4C. Result: No manual system switching between marketing, sales, and order processing, and every department sees the current status.
Marketing-Sales Alignment: Making engagement data visible for sales. Lead scoring, campaign attribution, and engagement data from marketing automation are passed to SAP C4C. Sales sees not just the lead but also which content the contact consumed and which campaign qualified them. This accelerates prioritization and shortens the sales cycle because the first contact is based on relevant information rather than cold outreach.
Account Hygiene: Validating and enriching company data. With every account creation or at regular intervals, MARINI checks the company data in C4C against external sources like Dun and Bradstreet. Missing industry codes, outdated addresses, or missing D-U-N-S numbers are automatically supplemented. This improves segmentation, reduces shipping returns, and gives sales a reliable picture of the customer structure.
Field Sales with Visit Planning: Linking visit reports and ERP data. SAP C4C offers Visit Planning for field sales. With MARINI, open orders, complaints, and revenue data from the ERP flow directly into visit preparation. After the appointment, visit reports and follow-up activities are automatically synchronized. This saves field sales the manual research before each visit and ensures that relevant ERP information is available on the go.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
SAP C4C integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
MARINI connects directly to the SAP C4C OData API without detour through SAP CPI. All standard objects and Custom Business Objects are supported. No installation in SAP C4C required.
Native Connectors vs. Integration Platform. SAP provides standard integrations between C4C and S/4HANA. These cover defined scenarios but reach their limits as soon as third-party systems like marketing automation, shops, or data quality providers come into play. MARINI complements these native connections and extends the ecosystem with systems that SAP does not natively connect. Field mapping, validation, and duplicate checking are configurable, not hard-wired.
Custom Development vs. Lasting Platform. Individual API integrations solve point requirements but create long-term maintenance overhead: Every API change in C4C or in the target system requires adjustments to your own code. MARINI as a platform handles monitoring, error handling, and API versioning on an ongoing basis. Updates to the C4C OData API are intercepted centrally without requiring changes to existing integrations.
Generic iPaaS vs. Specialized Solution. General integration platforms offer broad connectivity but lack detailed knowledge of SAP data models. MARINI is specialized in the specifics of SAP C4C: separate Account and Contact endpoints instead of Business Partner, Custom Modules as first-class objects, and mapping that understands the differences between C4C and other CRM or ERP systems. This saves configuration time and reduces errors during data migration.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
MARINI synchronizes all relevant standard objects in SAP C4C: Accounts, Contacts, Leads, Opportunities, Quotes, Tickets, and Activities. In addition, Custom Business Objects are fully supported and can be configured like standard objects. Visits for field sales planning can also be integrated into the data flow.
MARINI connects directly to the SAP C4C OData REST API (V2). This API provides access to all standard and custom objects. Webhooks (OData Notifications) enable event-based synchronization in real time. A connection via SAP CPI (Cloud Platform Integration) is not required.
Yes. Custom Modules and entities in SAP C4C are fully supported. They can be synchronized like standard objects, with their own field mapping, validation rules, and duplicate checking. No separate development is needed — configuration is done via the MARINI no-code interface.
Yes. SAP C4C supports OData Notifications that are automatically triggered when records change. MARINI uses these notifications for real-time synchronization. Alternatively, interval-based synchronizations can be configured, for example for batch updates of large data volumes.
Unlike S/4HANA, where customers and contact persons are represented as Business Partners with different types, SAP C4C uses separate endpoints for Accounts and Contacts. This significantly simplifies mapping to other CRM systems. MARINI knows these differences and automatically maps them correctly in the field mapping.
No. MARINI works entirely via the SAP C4C OData API and requires no installation, no plugin, and no extension within C4C. The connection is established via a technical user with a Communication Arrangement. This means updates and releases in C4C remain unaffected.
No. MARINI connects directly to the SAP C4C API, not via SAP CPI (Cloud Platform Integration). This eliminates an additional middleware layer with its own license and maintenance overhead. The CPI remains available for other SAP-internal integrations but is not required for the MARINI connection.
Yes. MARINI hosts exclusively in ISO 27001-certified data centers in the EU. The platform is GDPR and revDSG compliant. Personal data is not cached but synchronized directly between systems. Logs and monitoring are fully auditable.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating SAP C4C with other systems. Personalized. Tailored to your goals.
