Would you like to have consistent and accurate customer data in SAP C4C and Dun & Bradstreet at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP C4C and Dun & Bradstreet is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP C4C Dun & Bradstreet interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP C4C with Dun & Bradstreet and many other systems is also possible.
SAP C4C is a cloud-based CRM for sales and service. It offers lead management, opportunity tracking, and native SAP ERP integration. Dun & Bradstreet (also called Data Cloud) is the world’s leading provider of business data for master data enrichment, compliance, and risk assessment.
The SAP C4C Dun & Bradstreet Integration connects your CRM in real-time with validated company data, compliance information, and Financial Risk Scores.
You automatically enrich accounts with company data, compliance, risk, AML, and ESG information directly in C4C.
New accounts are linked with DUNS, existing ones continuously updated.
The integration is suitable for anyone who wants to work with clean data without manual research.
Automatically validate master data. New accounts are matched against D&B data when created in C4C. Name, address, industry, and executives are automatically standardized and enriched. You save manual research and avoid duplicates.
Compliance checks before closing deals. Before contract signing, you check UBO, sanctions screening, and ESG scores directly in C4C.
With this data, you cover requirements such as KYC, AML, and ESG.
Your compliance team has all information in the CRM.
Assess credit risk. You see Financial Risk Scores, ratings, and payment behavior before converting an opportunity into an order. This helps you make informed credit decisions and reduce defaults.
New customer prospecting with Criteria Search. You identify potential new customers by criteria such as industry, size, or location and import them directly as accounts into C4C. Your sales campaigns become more targeted.
Activate monitoring for existing customers.
As soon as data changes at D&B for a monitored DUNS, the MARINI integration is notified and updated data is automatically transferred to your system.
You are immediately informed of insolvencies, company renamings, or new executives.
Type-Ahead Search during creation. When creating a new account, you enter the company name and immediately receive matching results with validated data. You link the account to the correct DUNS and create it with complete information.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
Senior Consultant Master Data & Marketing Solutions at Dun & Bradstreet
With MARINI, we have a partner with whom cooperation is simple and straightforward. Short coordination channels, fast implementation, and a solution-oriented team—this is how we provide our customers with D&B data quickly, reliably, flexibly, and across systems.
For: C-Level, Management, Business Development
Data quality as competitive advantage.
91% of data in CRM systems is incomplete and 70% of data becomes outdated within one year.
With automatic enrichment and monitoring, your C4C stays clean. This increases your teams’ efficiency and improves decision-making basis.
Minimize compliance risks. Regulatory requirements such as KYC, AML, and ESG are mapped directly in the CRM. You reduce the risk of contractual penalties and reputational damage through early verification.
Integrate sales and risk management. Your sales team sees credit risks and creditworthiness before creating offers. This reduces bad debts and accelerates deal approval.
For: Marketing, Sales, Customer Success, Operations
No more manual data maintenance. You create a new account, select from the type-ahead results, and you’re done. Address, industry, executives are automatically populated. You save time and avoid typing errors.
Proactive customer management through alerts. You are notified when an existing customer encounters financial difficulties or changes their CEO. Your Customer Success team can react in time and better serve the customer.
Targeted new customer acquisition. You use Criteria Search to find companies by industry, size, or region. The results flow directly as accounts into the CRM. Your campaigns become more precise and successful.
Faster quote creation. You see credit limits and Financial Risk Scores directly in the account. Your sales team can create quotes faster and accelerate approval processes.
For: IT, Development, System Architects, Admins
Direct API connection without CPI.
The DataEngine is connected to your SAP system (e.g., MDM, C4C, S/4HANA) via the HubEngine.
MARINI uses the OData REST API of C4C and the Direct+ API of D&B. You don’t need SAP CPI or additional middleware.
Real-time enrichment via mashup.
C4C offers the ability to display external content via so-called mashups.
The D&B data is integrated as an iFrame into the account view. Your users see all information at a glance.
Bidirectional synchronization of accounts. Accounts in C4C are linked with DUNS. Changes in C4C trigger an update in MARINI, changes at D&B are pushed via monitoring. You decide which fields are synchronized.
Configure mapping and field rules. You define which D&B Data Blocks (Master Data, Compliance, Risk Assessment) are retrieved. Field mappings can be customized in the no-code interface. Duplicate detection runs via the DUNS as unique ID.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
All D&B Data Blocks are available via MARINI: Master Data (Basic, Extended), Sales & Marketing Intelligence, Compliance (Basic, Extended), Financial Risk Assessment (Traffic Light to Comprehensive), and Company Financials. An overview is available on the MARINI Data Marketplace. You select which blocks are retrieved for your accounts.
Once an account in C4C is linked with the DUNS, it can be added to D&B monitoring. Updates at D&B are automatically pushed and available in real-time in C4C. You can activate monitoring manually or rule-based.
No. MARINI connects directly to the C4C OData REST API and the D&B Direct+ API. A connection via SAP CPI (Cloud Platform Integration) is not required and is generally not requested. This simplifies the architecture and reduces dependencies.
Yes, with Criteria Search you can search for companies by criteria such as industry, size, address, and radius. You can import the results directly as new accounts into C4C. Ideal for targeted sales campaigns and new customer acquisition.
With D&B compliance data, you can map KYC (Know Your Customer), AML (Anti-Money Laundering), and ESG requirements. This includes UBO verification (Ultimate Beneficial Owner) and sanctions screening. The data is available directly in the C4C account.
When creating a new account, you use Type-Ahead Search. You enter the company name and select from the D&B matches. The account is automatically linked with the DUNS and all configured Data Blocks are retrieved. You can match existing accounts via Identity Resolution.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
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The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating SAP C4C and Dun & Bradstreet. Personalized. Tailored to your goals.
