Would you like to have consistent and accurate customer data in SAP Business One and Shopify at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of SAP Business One and Shopify is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your SAP Business One Shopify interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to SAP Business One with Shopify and many other systems is also possible.
SAP Business One is the ERP system for small and medium-sized enterprises. It covers finance, sales, purchasing, and warehouse management. Shopify is the global e-commerce platform for B2B and B2C. Together they form the backend and frontend of your digital business.
The SAP Business One Shopify Integration connects ERP inventory management with online sales. Orders from Shopify are automatically created as sales orders in Business One. Inventory levels, prices, and customer data flow bidirectionally and in real time. No overselling, no media breaks, no manual rework.
With MARINI, you synchronize business-critical data between Business One and Shopify. Without having to work in both systems in parallel.
Create orders automatically. Every Shopify order is directly captured as a sales order in SAP B1. Including customer data, line items, shipping address, and payment method. The order-to-cash process starts automatically as soon as the customer clicks Buy.
Synchronize inventory levels. Availability from Business One is displayed in real time in the shop. Even with multiple warehouse locations. This way your shop only sells what’s actually available for delivery. No disappointed customers, no cancellations.
Maintain prices centrally. Price lists from SAP B1 are used in the shop. Price changes, conditions, and discounts come directly from the ERP. One price for all channels, no inconsistencies.
Sync customer data. New customers from Shopify are automatically created as business partners in SAP B1. Existing customers are recognized and linked. Your customer database stays clean, without duplicates.
Process invoices and payments. Payment information from Shopify flows as incoming payments into the ERP. Invoice status and open items are current on both sides. Your accounting has all transactions correctly posted.
Update product data. Items, variants, and item groups from Business One are published as products and collections in the shop. Changes to descriptions, weight, or tax classes are automatically adopted.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Scaling without additional effort. With integration, your e-commerce business grows without additional administrative staff. Automation takes over what would otherwise require manual follow-up. You sell more without increasing process costs.
End-to-end transparency. Every order, every inventory level, every payment is visible in real time in both systems. You immediately see what’s running and where there are bottlenecks. Decisions are based on current data, not on yesterday’s Excel exports.
Fewer errors, more customer satisfaction. Media breaks and manual transfers are the most common source of errors in e-commerce. Integration eliminates them. Your customers get what they ordered, when they expect it. Fewer complaints, fewer goodwill costs.
For: Marketing, Sales, Customer Success, Operations
No more duplicate data maintenance. You change a price in Business One, it’s current in the shop. You maintain a new variant, it appears online. No coordination between systems, no follow-up questions, no waiting times.
Reliable delivery promises. Your customer service sees in the ERP whether an item is available, when the next delivery arrives, whether an order has already been picked. Callers receive precise information, not vague commitments.
Faster order processing. Orders are ready in the ERP within minutes. No waiting for data imports, no manual entry. Logistics can pack immediately, shipping can book immediately.
Cross-selling with real data. Marketing sees what customers viewed and bought in the shop. This data flows from Business One and can be used for personalized campaigns. Not theoretically, but today.
For: IT, Development, System Architects, Admins
Service Layer instead of custom code. MARINI uses the official Service Layer API of SAP Business One. No DI API tinkering, no outdated SDKs. The integration is maintainable and future-proof.
Bidirectional sync without conflicts. You define which system is leading for which data. Prices come from B1, product descriptions from Shopify. MARINI orchestrates the flows and prevents overwrites.
Mapping for business partners and items. Customers, items, variants, and item groups are cleanly mapped. Custom fields and metafields can also be synchronized. You have full control over the structure.
Monitoring and error handling. Logs, alerts, and dashboards show you what was synchronized and where there are problems. Retry logic ensures that temporary failures don’t cause data loss.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, business partners as customers, items as products, sales orders, invoices, inventory levels, and price lists are synchronized. Variants, warehouse locations, and payment information can also be integrated. MARINI synchronizes bidirectionally so that data from both systems remains current.
Yes. For integration with SAP Business One, the Service Layer must be installed and configured. The Service Layer is the modern REST interface through which MARINI realizes the connection. Without an activated Service Layer, integration is not possible. Contact your SAP license provider for setup.
Yes. SAP Business One is often operated on-premises or hybrid. MARINI can also connect on-prem systems without requiring installations in the B1 system. The connection is made via the Service Layer, which is available both locally and in the cloud.
Shopify supports multiple locations. MARINI can assign inventory levels from different warehouses in Business One to the corresponding Shopify locations. You define which locations are visible in the shop and how available quantities are calculated. This keeps availability consistent across all channels.
Yes. MARINI can also integrate Shopify Plus B2B objects such as companies, company locations, and customer-specific price lists. This allows business customers to shop in the store with individual conditions from Business One. Synchronization also includes payment terms and customer-specific catalogs.
MARINI monitors all synchronization processes. In case of errors, you receive alerts via email or webhook. The platform offers retry logic for temporary failures and detailed logs for error analysis. This allows you to react quickly and ensure that no data is lost.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
We support you in integrating SAP Business One and Shopify. Personalized. Tailored to your goals.
