Would you like to have consistent and accurate customer data in SAP Business One at all times without any IT projects? That’s exactly what MARINI is for.
SAP Business One is the ERP for mid-sized companies: finance, inventory management, purchasing, and production in one system. But sales, marketing, and e-commerce work in their own tools and need this data where customers are reached.
MARINI connects SAP B1 with CRM, shop, and marketing. Business Partners, items, prices, and documents flow bidirectionally and in real-time. Without installation in the B1 system, even with on-premise deployments.
SAP Business One covers inventory management and finance, but sales and marketing need this data in their own systems. Integration bridges the gap between ERP and customer touchpoints. Synchronizing Business Partners, items, and prices enables sales and marketing to work with real data instead of assumptions.
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
The following lists show a selection of the most popular integrations with dedicated landing pages. MARINI can connect significantly more systems and also offers the possibility to develop custom adapters for custom systems, on-premise solutions, or systems not yet listed.
Make Business Partners, items, and prices available for sales. Sales teams work with current customer data, product catalogs, and pricing from B1.
Synchronize orders, inventory levels, and prices between shop and B1. Shop orders become Sales Orders, inventory flows back to the frontend.
Marketing Automation and Translation & Localization: Provide customer data for campaigns and maintain multilingual product catalogs. Leverage B1 data for cross-selling and automatically translate content.
Explore the available standard integrations for SAP Business One and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
The following scenarios show a selection of typical use cases that mid-sized companies can implement with SAP B1 and MARINI.
Quote-to-Cash: From quote to paid invoice. A lead in the CRM becomes a Sales Quotation in B1, then a Sales Order, and finally an Invoice. Documents and statuses are synchronized bidirectionally. Sales sees open items and incoming payments directly in the CRM, finance has the complete customer view from the sales process. No duplicate data maintenance, no lost documents.
Order-to-Cash: From shop cart to delivery. Shop orders are automatically created as Sales Orders in B1. Inventory levels and delivery status flow back to the frontend in real-time. Customers see available quantities, delivery dates, and tracking information. Finance and logistics work with the same documents as the shop.
Customer Marketing: Cross-selling based on real purchase data. Purchase history and revenue data from B1 flow into the marketing automation system. Campaigns are based on actual purchasing behavior, not demographic assumptions. Retention measures take effect before customers churn. Marketing becomes measurable and ROI-focused.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
SAP Business One integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
MARINI connects via the SAP B1 Service Layer without installation in the B1 system. On-premise and hybrid deployments are also supported. No SAP consultant needed.
Native Connectors vs. Integration Platform. Native connectors connect two systems directly and are quick to set up. As soon as a third system is added, a patchwork of individual integrations emerges. MARINI orchestrates all systems centrally and enables n:m relationships without additional point-to-point connections. Mappings, field rules, and duplicate management are available across systems.
Custom Development vs. Permanent Platform. Custom development solves the initial problem but ties up developer resources long-term. Every API update, every new requirement costs time and money. MARINI handles maintenance, updates, and monitoring. Teams focus on business processes, not integration maintenance. The platform grows with requirements.
Generic iPaaS vs. Specialized Solution. Generic platforms can theoretically integrate anything but require extensive configuration and deep technical knowledge. MARINI specializes in CRM, ERP, and marketing integrations and comes with best-practice templates. Professional services support complex mappings without customers needing to become integration experts.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In SAP Business One, typically Business Partners (customers and suppliers), Items (articles), Price Lists, Sales Quotations, Sales Orders, Invoices, and Inventory are synchronized. These objects form the basis for Quote-to-Cash, Order-to-Cash, and customer marketing scenarios.
MARINI connects to SAP Business One via the Service Layer, the modern REST/OData interface. The Service Layer must be installed and configured. Without an activated Service Layer, integration is not possible. The DI API and DI Server are used as supplements when needed.
Yes. SAP Business One is often operated on-premises or hybrid. MARINI can also connect on-premise systems without requiring installations in the B1 system. The connection is made via the Service Layer, which must be externally accessible.
Yes. MARINI synchronizes bidirectionally and in real-time. Changes in SAP B1 flow immediately to the CRM and vice versa. Sales works with current prices, inventory, and customer data. Logs and monitoring show the status of each synchronization.
This depends on the complexity of the mapping and the number of systems involved. Simple scenarios (e.g., Business Partners and Items between B1 and CRM) can go live in a few days. Complex multi-system scenarios with custom field rules and validations require several weeks.
MARINI buffers changes and retries the synchronization. Alerts inform about failed transfers. Logs show which records are affected. Once the system is reachable again, the data is delivered. No data is lost.
Yes. MARINI supports User Defined Fields and Custom Objects in SAP Business One. Mappings can be configured individually. Field rules and validations also apply to custom fields. MARINI Professional Services support conception and implementation.
MARINI offers duplicate management based on configurable rules. You define when a Business Partner or item qualifies as a duplicate (e.g., identical email address or item number). Existing duplicates can be cleaned up before synchronization. New duplicates are detected and can be automatically merged or manually processed.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating SAP Business One with other systems. Personalized. Tailored to your goals.
