Would you like to have consistent and accurate customer data in Salesforce Sales Cloud and shopware at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Salesforce Sales Cloud and shopware is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Salesforce Sales Cloud shopware interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Salesforce Sales Cloud with shopware and many other systems is also possible.
Salesforce Sales Cloud is the world’s leading cloud-based CRM platform for sales, with an extensive ecosystem and support for custom objects. Shopware is a flexible e-commerce platform from Germany with a strong focus on B2B and B2C in the DACH market.
The Salesforce Sales Cloud Shopware integration connects your online shop with your CRM in real-time. Customers, orders, and product interests flow automatically, sales and marketing work with complete data. No duplicate entries, no outdated Excel lists, no flying blind.
You’re wondering which processes you can actually automate with it. Here are six real-world scenarios.
Automatically transfer shop customers into your CRM. Every new Shopware customer is immediately created as an account or contact in Salesforce, including customer group, newsletter status, and first order. Your sales team sees immediately who just ordered and can follow up strategically.
Order history and revenue in the 360° customer view. All orders from Shopware are displayed in Salesforce as opportunities or custom objects. You see at a glance what the customer bought when, what their lifetime value is, and what cross-selling potential exists.
Automatically reactivate cart abandoners. Abandoned carts immediately trigger workflows in Salesforce. Marketing starts nurturing campaigns, sales receives hints for personal outreach. Lost prospects become buyers.
Track product interests and use them for segmentation. Which products did the customer view, add to cart, but not purchase? This data flows into the CRM and enables precise targeting. Your marketing knows who’s interested in which product category.
Synchronize newsletter opt-ins GDPR-compliant. Consent status and newsletter preferences are synchronized bidirectionally. You avoid legal risks while still being able to communicate in a personalized way.
Equip customer service with complete shop history. When a customer calls, your service team immediately sees all orders, returns, and open cases from Shopware. Faster processing, more satisfied customers.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
ROI through reduced manual work. Your teams no longer spend time copying shop data into the CRM or reconciling Excel lists. The savings can be calculated directly in person-hours. At the same time, the error rate drops to near zero.
Higher conversion through faster response times. When sales sees in real-time who just ordered or abandoned a cart, they can react immediately. That makes the difference between lost and won customers. Especially in B2B business, every hour counts.
Scalability without media breaks. When your shop grows, data volume grows. With MARINI, all processes remain automated, whether you have 100 or 10,000 orders per month. You can enter new markets without your operations collapsing.
For: Marketing, Sales, Customer Success, Operations
Marketing segments based on actual purchase behavior. Instead of relying on demographic data, you work with actual product interests and purchase history. You know who’s interested in which category, who’s a repeat customer, who just bought. Your campaigns become more precise, your open rates increase.
Sales prioritizes the right leads. Not every shop customer is equally valuable. With the integration, you immediately see who has high cart values, who orders multiple times, who abandoned. Your sales team focuses on the opportunities with the highest potential, instead of calling randomly.
Customer service works without follow-up questions. When a customer calls, you immediately see the complete shop history in Salesforce. No follow-up questions to the e-commerce manager, no waiting time, no annoyed customers. You solve problems on first contact.
Operations recognize patterns and bottlenecks. Which products are often added to cart but not purchased? Where do customers drop off? With the data in Salesforce, you can optimize checkout processes, test pricing strategies, adjust assortments. You work data-driven, not by gut feeling.
For: IT, Development, System Architects, Admins
APIs and real-time synchronization. MARINI uses the Admin API and Store API of Shopware 6 as well as the REST API and Platform Events of Salesforce. Data flows bidirectionally in real-time. Webhooks in both systems trigger immediate updates. For Shopware 5 (end of life since July 2024), we fall back on the legacy REST API.
Mapping customers to accounts and contacts. Shopware only knows “customer,” Salesforce distinguishes between accounts and contacts. MARINI maps these structures flexibly. You can create B2C customers as contacts or B2B customers as accounts with associated contacts. Custom objects in both systems are fully supported.
Conflict resolution and duplicate management. What happens when a customer changes their address in the shop while sales adjusts it in Salesforce? MARINI detects conflicts, prioritizes according to your rules (e.g., “shop leads for master data”), and flags exceptions. Duplicates are detected before import and merged or ignored.
Monitoring, logs, and alerts. You see in real-time which data was synchronized, where errors occurred, which transformations ran. In case of problems (e.g., API limits, invalid fields), you receive an immediate notification. All logs are GDPR-compliant and stored in ISO 27001-certified EU data centers.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, we synchronize customers from Shopware with accounts or contacts in Salesforce. Orders are mapped as opportunities or custom objects. Products, carts, and newsletter status can also flow. Custom objects in both systems are fully supported. The mapping is flexible and based on your processes.
Yes. Shopware 5 has been end of life since July 2024 and no longer receives updates, but MARINI can still connect it. We use the legacy REST API. However, we recommend migrating to Shopware 6, as the architecture is more modern and all endpoints are available. For Shopware 6, we support Admin API, Store API, and Sync API.
Abandoned carts are created as specific events or as custom objects in Salesforce. You can trigger workflows, campaigns, or tasks based on them. For example: automatic email series via Marketing Cloud, personal call from sales, or discount code via SMS. You define the logic.
MARINI detects conflicts and resolves them according to your rules. You define which system leads for which fields. For example: Shopware leads for email and address, Salesforce for customer group and sales owner. In unclear cases, you can require manual approvals or log exceptions. This keeps data quality high.
Yes. Many customers operate multiple Shopware instances, for example one for B2C and one for B2B. MARINI orchestrates data between any number of systems. You can define different mappings, field rules, and workflows per shop. All data comes together in Salesforce without creating duplicates or conflicts.
Standard plugins for Shopware often have limitations with orders and products, as customers report. MuleSoft belongs to Salesforce and is designed for enterprise iPaaS, which can be complex and expensive. MARINI focuses on concrete use cases, offers faster implementation, simpler handling, and full control over all fields and custom objects. You work with a no-code interface, not with code repositories.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating Salesforce Sales Cloud and shopware. Personalized. Tailored to your goals.
