Would you like to have consistent and accurate customer data in Salesforce Sales Cloud and Shopify at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Salesforce Sales Cloud and Shopify is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Salesforce Sales Cloud Shopify interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Salesforce Sales Cloud with Shopify and many other systems is also possible.
Salesforce Sales Cloud is the leading CRM for sales, pipeline management, and customer relationships. Shopify is the world’s most popular e-commerce platform for B2C and B2B. Both systems deliver valuable customer data, but when siloed, these insights remain untapped.
The Salesforce Sales Cloud Shopify Integration connects both worlds: Every order, every cart abandonment, and every product interest from Shopify flows into Salesforce. Sales and marketing see the complete customer journey, can follow up strategically, and unlock cross-selling potential. At the same time, customer data stays synchronized between shop and CRM, without manual data maintenance.
Salesforce and Shopify speak different languages. MARINI translates between both systems and orchestrates data flows in real time.
Sync shop customers as Accounts and Contacts. Every Shopify customer is automatically created as a Contact or Account in Salesforce. Address data, marketing consent, and customer lifetime value flow along. When changes occur in the shop, the CRM updates in real time.
Map orders as Opportunities or Custom Objects. Every Shopify order becomes visible in the CRM, including products, order value, and status. Sales and service see at a glance what the customer bought, when it was delivered, and what the merchandise value was.
Use cart abandoners for nurturing workflows. Abandoned checkouts in Shopify automatically trigger campaigns in Salesforce or connected marketing automation systems. Customers who abandoned their purchase are strategically reactivated.
Track and segment product interests. Which products did the customer view, add to cart, or purchase? This data flows into Salesforce and enables personalized outreach, cross-selling, and product recommendations.
Sync newsletter opt-ins and marketing consent. Marketing consents from Shopify are synchronized with Salesforce. This ensures GDPR-compliant communication and avoids legal risks.
Display order status and delivery information in the CRM. Fulfillment data and tracking information from Shopify are available in real time in the CRM. Customer service can answer inquiries faster without checking the shop.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Executive Management, Business Development
Higher repeat purchase rates through 360-degree customer view. When sales and marketing see the complete purchase history, they can strategically pursue cross-selling and upselling. This increases customer lifetime value without additional acquisition costs.
Data-driven decisions instead of gut feeling. Which products sell best? Which customer segments have the highest potential? With synchronized data from shop and CRM, a reliable foundation emerges for strategy and planning.
Scalable processes without additional staff. Manual data maintenance between shop and CRM ties up resources. Automation saves time and reduces errors. The team focuses on growth instead of copy-paste.
For: Marketing, Sales, Customer Success, Operations
Marketing sees which campaigns lead to purchases. Closed-loop reporting shows which campaign led to which order. Marketing can strategically shift budget to successful channels and prove ROI.
Sales contacts shop customers at the right time. When a customer purchases high-value products, sales receives a notification. This opens doors for consultation calls, volume purchases, or B2B offers that aren’t visible in the self-service shop.
Customer Success identifies churn risks earlier. When regular customers suddenly stop ordering, it becomes visible in the CRM. Proactive outreach can win back customers before they switch to competitors.
Service answers inquiries without follow-up questions. Order status, delivery information, and product history are directly in the CRM. Customer service resolves issues faster without jumping between systems. This increases customer satisfaction.
For: IT, Development, System Architects, Admins
Bidirectional synchronization in real time. MARINI uses the Shopify Admin API (GraphQL) and the Salesforce REST API. Webhooks from Shopify trigger real-time updates in the CRM. Changes in Salesforce can optionally be written back to the shop, such as address changes.
Flexible mapping for Custom Objects and Metafields. Shopify Metafields and Salesforce Custom Objects are fully supported. You decide which fields are synchronized and how data types are mapped. MARINI validates data before import.
Conflict detection and duplicate management. If a customer has different addresses in the shop and CRM, MARINI detects the conflict. You define rules: Should Shopify be leading, Salesforce, or the most recent update win?
Monitoring, logs, and alerts without black box. Every synchronization is logged. You receive alerts for errors. You always see which records were synchronized when and why. No black box, but full transparency.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Customers are synchronized as Accounts or Contacts, Orders as Opportunities or Custom Objects, and Products from Shopify into Salesforce. Abandoned Checkouts, Fulfillments, and Metafields can also be integrated. MARINI supports all standard and custom objects in both systems.
Yes. MARINI can connect any number of Shopify stores, including Expansion Stores with Shopify Plus, to one Salesforce org. Each store is configured separately, and the data is centrally available in the CRM. This way you maintain overview across all shop instances.
Shopify Plus offers B2B objects like Company, CompanyLocation, and CompanyContact. MARINI can fully synchronize these with Salesforce Accounts and Contacts. Customer-specific price lists and payment terms are also synchronized if desired.
You decide. Typically, Shopify is leading for order data and carts, Salesforce for master customer data and sales activities. MARINI can synchronize bidirectionally or unidirectionally, depending on the use case. For conflicts, you define rules, such as “last update wins”.
Native apps from the Shopify App Store or Salesforce AppExchange often offer preconfigured flows but quickly hit limits with complex scenarios. MARINI offers complete control over mapping, transformations, and business logic. Custom Objects, Metafields, and multi-store scenarios are supported without restrictions.
Yes. MARINI orchestrates multi-system scenarios. You can connect Shopify simultaneously with Salesforce, an ERP system, and a marketing automation platform. This creates a continuous data chain from order to invoice and from lead to repeat purchase.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Salesforce Sales Cloud and Shopify. Personalized. Tailored to your goals.
