Would you like to have consistent and accurate customer data in Salesforce Sales Cloud and SAP S/4HANA at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Salesforce Sales Cloud and SAP S/4HANA is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Salesforce Sales Cloud SAP S/4HANA interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Salesforce Sales Cloud with SAP S/4HANA and many other systems is also possible.
Salesforce Sales Cloud is the leading cloud CRM platform for sales, service, and pipeline management. SAP S/4HANA is the intelligent ERP suite for finance, supply chain, and operational processes. Together, they form the backbone of modern B2B enterprises, yet they often run in isolation.
The Salesforce Sales Cloud SAP S/4HANA Integration connects both worlds in real-time: Accounts, Opportunities, Products, Prices, Orders, and Invoice Status flow bidirectionally between CRM and ERP. Your sales team works with actual prices from SAP, won deals automatically become orders, and Finance sees the pipeline in SAP. No manual transfers, no system breaks, no outdated data.
From Sales to Finance to IT: This interface accelerates the entire lead-to-cash process.
Keep Accounts and Business Partners synchronized. Customer master data from SAP S/4HANA is maintained as Accounts in Salesforce, with changes flowing bidirectionally. Sales works with validated data, Finance has no duplicates, and everyone sees the same customer view.
Automatically convert Opportunities into Orders. As soon as a deal is won, it’s created as a Sales Order in SAP, including line items, prices, and taxes. The order confirmation automatically appears in the Salesforce record. No copy-paste, no delays, no frustration in inside sales.
Use Products and Prices from SAP. Material masters, price books, and customer-specific conditions are pulled from SAP S/4HANA and continuously updated. Sales creates quotes with real prices, margins are accurate, and controllers don’t need to make corrections.
Live Order and Invoice Status in CRM. Salesforce shows where the order stands: in process, shipped, invoiced, paid. Sales can inform customers immediately, Customer Success Managers see open invoices, and nobody needs to check the ERP.
Align Pipeline Forecasts with SAP data. Forecast data from Salesforce meets actual bookings from SAP. You identify earlier whether the pipeline is realistic or if opportunities are stalling. Fewer surprises, better planning.
Make Open Items and Payment Behavior visible. Invoice status and open items from SAP FI are displayed directly in the Salesforce Account. Sales and CSM see who pays on time and where follow-up is needed. Proactive receivables management instead of dunning surprises.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Executive Management, Business Development
Faster Time-to-Revenue. The lead-to-cash process runs end-to-end: from Opportunity in Salesforce to Invoice in SAP, without manual steps. This means shorter sales cycles, less administrative friction, and faster cash flow. You gain time and liquidity.
More reliable Forecasts. Pipeline data from Salesforce meets order entries and bookings from SAP. You identify earlier whether forecasts are realistic, where bottlenecks exist, and which measures are working. Informed decisions instead of gut feeling.
Scalable Processes. The integration grows with you: New products, additional sales regions, or Custom Objects in Salesforce can be flexibly integrated. You’re building infrastructure that supports growth instead of limiting it.
For: Marketing, Sales, Customer Success, Operations
Sales works with real prices. Instead of relying on Excel or outdated price lists, Sales sees current prices and conditions from SAP in Salesforce. Quotes are accurate, margins are correct, and renegotiations are eliminated. You save time and avoid errors.
Order confirmations arrive automatically. As soon as the deal is won in Salesforce, the order is created in SAP and the confirmation lands in the CRM. You don’t need to manually transfer anything, customers get faster feedback, and inside sales has capacity for more important tasks.
Customer Success sees Invoice Status. Open items, payment receipts, and delivery status are directly visible in the Salesforce Account. No back-and-forth with Finance, no surprises during customer conversations. You can proactively follow up or upsell when the payment has cleared.
Campaign ROI becomes measurable. When Opportunities with campaign data from Salesforce convert into SAP orders, you see which marketing activities actually generate revenue. Attribution works end-to-end, and budget decisions are based on facts instead of assumptions.
For: IT, Development, System Architects, Admins
OData and REST APIs working together. SAP S/4HANA delivers data via OData endpoints, Salesforce offers REST and Bulk APIs. MARINI orchestrates bidirectional communication, transforms data formats, and maps fields automatically. No complex middleware setup required.
Real-time synchronization via Platform Events. Salesforce uses Platform Events and Change Data Capture for real-time triggers. MARINI responds to these and immediately pushes changes to SAP. Conversely, SAP documents are synchronized via webhook or polling. You choose between real-time and batch.
Custom Objects and Custom Modules fully supported. Whether standard objects like Accounts and Opportunities or Custom Objects in Salesforce: MARINI maps all fields and relationships. SAP Custom Tables and extended Business Partner structures are also integrable. Flexibility without limits.
Connect On-Premise SAP without installation. Many S/4HANA installations run on-premises. MARINI connects via secure VPN tunnels or Cloud Connector, without requiring you to install agents in the SAP system. ISO 27001-certified EU hosting ensures GDPR-compliant data processing.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Accounts and Business Partners, Contacts, Opportunities and Quotations, Products and Material Masters, Price Books and Conditions, Sales Orders, Deliveries, Invoices, and Open Items are synchronized. Depending on the use case, also Custom Objects from Salesforce and Custom Tables from SAP.
Yes, MARINI can connect On-Premise SAP S/4HANA systems via secure VPN tunnels or SAP Cloud Connector. You don’t need to install any software in the SAP system, the connection is made through existing APIs. On-premises installations can also be connected.
For a quick integration with basic mapping on main entities, we estimate about 3 days from functional access credentials. This typically covers Accounts, Contacts, and basic address data. More complex scenarios with product catalog, pricing, and order integration take a few weeks depending on scope.
This depends on the data type. SAP S/4HANA is typically the master for product master data, prices, financial data, and operational documents like orders and invoices. Salesforce leads for sales activities, pipeline management, and customer service cases. MARINI maps bidirectionally and resolves conflicts rule-based.
Yes, fully. Custom Objects in Salesforce and Custom Modules or Custom Tables in SAP S/4HANA can be synchronized just like standard objects. MARINI offers flexible mapping, field rules, and validation for all data structures, whether standard or individually extended.
MuleSoft belongs to Salesforce and is an enterprise iPaaS platform with broad scope. MARINI focuses on specific use cases, offers faster implementation, and a simpler no-code interface. For most CRM-ERP integrations, MARINI is the more efficient choice: less complexity, lower costs, shorter time-to-value.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We support you in integrating Salesforce Sales Cloud and SAP S/4HANA. Personalized. Tailored to your goals.
