Would you like to have consistent and accurate customer data in Salesforce Sales Cloud and Inxmail at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Salesforce Sales Cloud and Inxmail is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Salesforce Sales Cloud Inxmail interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Salesforce Sales Cloud with Inxmail and many other systems is also possible.
Salesforce Sales Cloud is the leading cloud CRM platform for enterprise sales, opportunity management, and pipeline tracking. Inxmail is the German email marketing specialist focused on highly personalized newsletters, marketing automation, and transactional emails. EU hosting, GDPR compliant, CSA certified, in business since 1999.
The Salesforce Sales Cloud Inxmail Integration connects sales-driven CRM data with data-driven email marketing. Accounts, contacts, opportunities, and tracking data flow bidirectionally in real time. Marketing sends based on actual sales data, sales sees email engagement before the next call. No manual exports, no CSV acrobatics, no outdated lists.
Salesforce and Inxmail complement each other perfectly: sales data meets email performance.
Synchronize accounts and contacts in real time. Account and contact data from Salesforce is automatically maintained as recipients in Inxmail lists. Name, industry, deal status, revenue potential, custom fields. Inxmail campaigns are always based on current CRM data. Marketing doesn’t work with outdated spreadsheets, but with what sales entered today.
Feed email tracking back into CRM. Opens, clicks, bounces, unsubscribes, and link tracking from Inxmail become visible in the Salesforce record. Sales sees before the call which newsletters the contact opened, which topics they clicked on, when they last engaged. Better call preparation, more precise timing, higher close rates.
Segment campaigns by Salesforce criteria. Inxmail campaigns based on Salesforce fields: opportunity stage, account revenue, lead score, industry, region, owner. Marketing can address existing customers differently than prospects, large deals differently than small business, DACH differently than international. Relevance increases, unsubscribe rates decrease.
Automate lead-to-sales. Qualified leads from Inxmail forms or highly engaged campaign recipients are automatically created as leads in Salesforce. With scoring value, campaign attribution, and activity history. Sales receives warm leads with context, marketing proves contribution to pipeline.
Synchronize opt-in and consent status bidirectionally. Unsubscribes in Inxmail immediately update the Salesforce record, opt-outs in Salesforce are fed back to Inxmail. GDPR-compliant communication across all channels, no accidental contact attempts after unsubscribe, consistent consent management.
Trigger transactional emails with Salesforce data. Salesforce events like Opportunity Won, Contract Signed, or Case Closed automatically trigger emails via Inxmail Commerce. Professional deliverability, tracking, template management, and CSA certification for system-generated emails instead of Salesforce standard sending.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
CEO at Inxmail
Successful email marketing thrives on interesting and relevant, recipient-specific content. This requires the right content and current data from various sources such as CRM, shop systems, or other platforms. Creating relevant content from data for highly individualized emails is Inxmail’s strength. MARINI provides the necessary data for this, and that’s exactly why the combination of both systems leads to increased revenue and success.
For: C-Level, Management, Business Development
Make marketing ROI measurable. When email tracking is directly visible in Salesforce, you see which campaigns lead to opportunities and which only generate opens. Attribution becomes transparent, budget decisions are based on numbers instead of gut feeling. You invest in channels that demonstrably generate pipeline.
Synchronize sales and marketing. When marketing works with actual CRM data and sales sees email engagement, the finger-pointing between departments stops. Marketing delivers warm leads with context, sales uses campaign data for better conversations. Less friction, more revenue.
Ensure GDPR compliance. Inxmail is a German provider with EU-only hosting and CSA certification. Consent status is synchronized bidirectionally, unsubscribes are processed immediately. You reduce legal risks and show customers that data protection isn’t just lip service.
For: Marketing, Sales, Customer Success, Operations
Campaigns based on actual sales data. You no longer need to export CSV files from Salesforce, clean them, and upload them to Inxmail. Accounts, contacts, opportunities, custom fields flow automatically. You segment by opportunity stage, revenue potential, industry, or owner. Marketing becomes more precise, open rates increase.
See email engagement before the call. You call a contact and know exactly which newsletters they opened in recent weeks, which topics they clicked on, when they were last active. You can build the conversation specifically around that. Less cold calling, more informed dialogues.
Automatically hand over warm leads. When someone fills out an Inxmail form or is highly engaged in multiple campaigns, they automatically land as a lead in Salesforce with complete activity history and scoring value. You don’t work with cold lists, but with people who have already shown interest.
No more outdated recipient lists. When a contact is updated in Salesforce, the change is immediately visible in Inxmail. When someone changes companies, changes their email address, or unsubscribes, it’s consistent everywhere. You don’t waste campaign budgets on dead addresses or wrong contacts.
For: IT, Development, System Architects, Admins
Orchestrate APIs cleanly. Salesforce offers REST, SOAP, Bulk, and Streaming APIs, Inxmail offers REST APIs for Professional, Commerce, and New Xperience. MARINI connects both systems via their native APIs without proprietary middleware. You use Platform Events from Salesforce for real-time triggers, HAL+JSON from Inxmail for recipient synchronization. No vendor lock-in, full API control.
Bidirectional synchronization with conflict resolution. When a contact in Salesforce and a recipient in Inxmail are changed simultaneously, you need clear rules: What takes precedence? Which fields overwrite which? MARINI offers granular mapping logic per field, timestamp-based conflict resolution, and manual override options. You define the truth per use case.
Fully map custom objects and custom fields. Salesforce thrives on custom objects, Inxmail Professional works with custom fields per recipient. MARINI synchronizes both completely: custom account fields, custom opportunity fields, custom contact fields. You build campaign segments based on your individual data models, not just standard objects.
Monitoring and logging for both systems. You see in real time which records are being synchronized, where errors occur, which API limits are reached. Logs show you every transformation, every duplicate resolution, every retry. When problems arise, you debug in minutes instead of days. Salesforce rate limits and Inxmail API quotas are actively monitored.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, accounts, contacts, leads, and campaigns from Salesforce are synchronized with recipients and lists in Inxmail. Custom objects and custom fields are fully supported. Tracking data from Inxmail (opens, clicks, bounces, unsubscribes) flows back to Salesforce as activities or custom fields. You can also use opportunity data for segmentation without synchronizing it directly.
Salesforce is typically authoritative for account and contact master data, opportunity status, lead information, and custom fields. Inxmail is authoritative for email sending, newsletter templates, tracking data, consent status, and unsubscribes. MARINI synchronizes bidirectionally with configurable rules: you define per field which system takes precedence and how conflicts are resolved.
MARINI uses the native REST APIs of Salesforce and Inxmail. For real-time synchronization, Salesforce Platform Events or Change Data Capture can be used. Inxmail offers REST APIs for Professional, Commerce, and New Xperience. MARINI already has an adapter for Inxmail Professional, adapters for Commerce and New Xperience can be developed easily. Authentication is done via OAuth 2.0 (Salesforce) and HTTP Basic Auth with API Key (Inxmail).
MARINI detects duplicates based on configurable matching rules (email address, external IDs, custom fields). You decide whether duplicates are merged, ignored, or manually reviewed. In case of simultaneous changes in both systems, timestamp-based conflict resolution or your manually defined rules apply. Every decision is logged, you maintain full control and traceability.
Yes. Inxmail is a German provider with EU-only hosting and CSA certification. MARINI hosts in ISO 27001 certified EU data centers and is revDSG and GDPR compliant. Consent status and unsubscribes are synchronized bidirectionally. When someone unsubscribes in Inxmail, it’s immediately reflected in Salesforce and vice versa. You have full control over data flows, storage locations, and deletion periods.
The adapter for Inxmail Professional is already available, Salesforce adapters are standard. Simple use cases (synchronizing contacts, feeding back tracking) run in a few days. Complex scenarios with custom objects, campaign attribution, or transactional emails via Inxmail Commerce require one to two weeks. MARINI offers full-service implementation or co-creation. You decide how much you configure yourself and where MARINI takes over.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating Salesforce Sales Cloud and Inxmail. Personalized. Tailored to your goals.
