Would you like to have consistent and accurate customer data in Salesforce Sales Cloud at all times without any IT projects? That’s exactly what MARINI is for.
Salesforce Sales Cloud is the system of engagement for sales, but without connections to ERP, marketing, and data quality systems, it remains isolated. Prices, master data, and order documents live in the ERP. Qualified leads and scoring come from marketing automation. Credit data and compliance information reside with external data providers.
MARINI connects Salesforce to your entire ecosystem: Bidirectional, real-time, with full access to all standard and custom objects. From opportunity-to-order processes to 360-degree customer views. No installation required, no MuleSoft overhead, full control over mapping and transformations.
Salesforce delivers pipeline visualization, forecasting, and activity tracking. But without integration, prices, invoice status, inventory levels, and order data from the ERP are missing. Integration transforms Salesforce into the single point of truth for sales: All relevant data in one place, current and actionable. Sales teams can inform customers without asking finance. Forecasts are based on actual bookings, not assumptions.
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
The following lists show a selection of the most popular integrations with dedicated landing pages. MARINI can connect significantly more systems and also offers the ability to develop custom adapters for custom systems, on-premise solutions, or systems not yet listed.
Bidirectional exchange of accounts, products, opportunities, and orders with leading ERP systems. Prices, orders, invoices, and master data are synchronized so sales always works with current information.
Connect Salesforce Sales Cloud with other CRM systems to synchronize customer data between different sales platforms. Lead and account data are bidirectionally synchronized for a consistent customer view.
Synchronize online shop orders, product catalogs, and customer data with Salesforce Sales Cloud. Sales has access to complete order history and online behavior for better cross-selling and upselling opportunities.
Transfer qualified leads from marketing automation systems to Salesforce Sales Cloud, including lead scoring, campaign attribution, and engagement history. Campaign ROI becomes measurable, sales works with priorities.
Data enrichment, lead routing, and translation: Enrich accounts with credit and compliance data, automatically qualify and route leads, translate multilingual content with DeepL. Salesforce becomes smarter and more efficient.
Explore the available standard integrations for Salesforce Sales Cloud and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
The following scenarios show typical use cases that Salesforce customers implement with MARINI. The list is not exhaustive, but it provides an overview of cross-system business processes that become significantly more efficient with integration.
Opportunity-to-Order: From closed deal to ERP order. Won opportunities are automatically created as orders in the ERP. Products, terms, discounts, and customer master data are mapped and transferred. Sales doesn’t need to fill out Excel lists, finance receives structured order data directly from Salesforce. Error sources from manual transfer are eliminated, the order-to-cash process starts faster.
360-Degree Customer View: All relevant data in the Salesforce account. Invoice status, open items, order history from the ERP, campaign engagement from marketing automation, and credit data from Dun & Bradstreet are bundled in the Salesforce account. Sales has all information in one place and can advise customers competently without switching between systems. Decisions are based on complete data, not fragments.
Master Data Management: A consistent data foundation for all systems. Accounts are reconciled with ERP master data and external data from Dun & Bradstreet. Duplicates are identified and consolidated across systems. A golden record emerges that serves as a single source of truth for all systems. Data quality increases, manual cleanup efforts decrease, compliance requirements are more easily fulfilled.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
Salesforce Sales Cloud integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
Salesforce offers MuleSoft, its own integration platform designed for enterprise iPaaS scenarios. MARINI differentiates itself through faster implementation, simpler handling, and focus on concrete CRM-ERP use cases without enterprise overhead.
Native connectors vs. specialized integration platform. The native HubSpot-Salesforce connector has limitations in mapping flexibility and custom objects. Standard connectors often only cover simple scenarios. MARINI offers full control over all standard and custom fields, complex transformations, and bidirectional real-time synchronization. All Salesforce objects, including custom modules, are fully supported. No pricing lock-in, no feature limits.
Custom development vs. sustainable platform. Custom developments with REST or SOAP APIs solve integration problems short-term but create technical debt. Every API update, every new field, and every system update requires manual adjustments. MARINI takes on this burden permanently: Version conflicts, rate limit management, and schema changes are handled by the platform. Logs, monitoring, and error handling are integrated. Teams can focus on business logic, not infrastructure.
Generic iPaaS vs. specialized solution. MuleSoft is designed for complex enterprise integration scenarios with hundreds of systems. For typical CRM-ERP or CRM-marketing integrations, this is often overkill. MARINI focuses on exactly these scenarios: Pre-configured adapters, best-practice templates, and EU-only hosting. Faster time-to-value, lower learning curve, no unnecessary complexity. The difference lies not in capabilities but in focus.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In Salesforce, accounts, contacts, opportunities, products, price books, quotes, and orders are typically synchronized. Depending on the use case, also cases, campaigns, and custom objects. MARINI fully supports all standard objects as well as custom modules.
Salesforce offers REST and SOAP APIs, Bulk API for large data volumes, and Streaming API or Platform Events for real-time synchronization. MARINI uses the appropriate API depending on the use case: REST for standard operations, Bulk API for large data volumes, Platform Events or Change Data Capture for real-time scenarios.
Salesforce is typically leading for sales activities, pipeline management, opportunity tracking, and customer service cases. For master data, prices, and invoices, the ERP is often leading. MARINI enables bidirectional synchronization with flexible leadership rules per field.
Yes, custom objects and custom modules are fully supported and can be synchronized like standard objects. MARINI automatically recognizes the Salesforce schema and enables mapping to any fields in the target system.
Unlike MuleSoft, Salesforce’s own enterprise iPaaS platform, MARINI offers faster implementation, simpler handling, and focus on concrete use cases without enterprise complexity. MuleSoft is designed for hundreds of systems, MARINI focuses on CRM-ERP and CRM-marketing integrations with pre-configured adapters and EU-only hosting.
The native HubSpot-Salesforce connector has limitations in mapping flexibility and custom objects. MARINI offers full control over all fields, complex transformations, bidirectional real-time sync, and complete monitoring. No pricing dependency, no feature limits.
Yes, MARINI can also connect on-premise systems. Through secure connectors, data is synchronized between cloud-based Salesforce and local ERP systems without requiring firewall configurations.
The duration depends on the complexity of the mapping logic and the number of objects. Standard scenarios such as Salesforce-ERP integration for accounts, contacts, and opportunities can go live within 2 to 4 weeks. MARINI offers pre-configured templates that significantly reduce effort.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Salesforce Sales Cloud with other systems. Personalized. Tailored to your goals.
