Would you like to have consistent and accurate customer data in Salesforce Sales Cloud and Dun & Bradstreet at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Salesforce Sales Cloud and Dun & Bradstreet is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Salesforce Sales Cloud Dun & Bradstreet interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Salesforce Sales Cloud with Dun & Bradstreet and many other systems is also possible.
Salesforce Sales Cloud is the world’s leading CRM platform for sales and customer service. Dun & Bradstreet (D&B Data Cloud) provides validated business data on over 500 million companies worldwide, plus compliance information, risk assessments, and corporate structures.
The Salesforce Sales Cloud Dun & Bradstreet Integration enriches Accounts, Leads, and Contacts in real-time with D&B data. Outdated or incomplete information becomes a thing of the past, compliance checks are automated, and sales teams work with reliable data. MARINI synchronizes bidirectionally and provides full control over mapping, monitoring, and all available D&B Data Blocks.
The integration creates seamless data flow between your CRM and the world’s leading business database. Here are typical use cases.
Automatically enrich Accounts with D&B data. As soon as a new Account is created in Salesforce, MARINI checks it against the D&B Data Cloud. Name, address, industry, company size, and DUNS number are automatically added. Your sales team works with complete, validated data from minute one.
Provide compliance data for KYC, AML, and ESG. For financial institutions, insurance companies, or large corporations, Know Your Customer (KYC) and Anti-Money-Laundering (AML) are not optional—they’re mandatory. The integration loads Ultimate Beneficial Owner (UBO), Sanctions Screening, and ESG scores directly into the Salesforce Account. Compliance checks run automatically, even before the contract is signed.
Risk assessments for informed decisions. Is the potential customer creditworthy? Is there insolvency risk? With Financial Risk Assessment data from D&B, you see ratings, scores, and Payment Index directly in the Account. The finance team sets credit limits based on reliable data, not gut feeling.
Map corporate structures and hierarchies. Large accounts have subsidiaries, franchises, branches. D&B Company Linkage shows you the complete structure. You identify cross-selling opportunities, avoid territorial conflicts in sales, and know who the actual decision-maker is.
Set up monitoring for existing customers. Companies merge, relocate, change management, or file for insolvency. MARINI activates D&B Monitoring for all linked Accounts. When changes occur, you automatically receive a push notification. Your Customer Success team reacts proactively instead of being caught off guard.
New customer search via Criteria Search. You want companies with 500+ employees, in the logistics industry, within a 50-kilometer radius? D&B Criteria Search finds them, MARINI creates them as Leads in Salesforce. Your sales campaign starts with a clean, targeted list, not Excel chaos.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
Senior Consultant Master Data & Marketing Solutions at Dun & Bradstreet
With MARINI, we have a partner with whom cooperation is simple and straightforward. Short coordination channels, fast implementation, and a solution-oriented team—this is how we provide our customers with D&B data quickly, reliably, flexibly, and across systems.
For: C-Level, Management, Business Development
Informed decisions instead of gut feeling. When 91% of CRM data is incomplete and 70% becomes outdated annually, your reports are useless. The integration provides you with validated data as a decision-making foundation. You see real risks, real opportunities, and make decisions that won’t later prove to be mistakes.
Minimize compliance risks. Violations of KYC, AML, or ESG regulations are expensive and reputation-damaging. With automated compliance checks before contract closure, you reduce legal risks and protect your company. Regulatory requirements are met without your teams having to research manually.
Scale without quality loss. Growth means more customers, more data, more chaos. The integration ensures your data foundation stays clean, even as volume increases. You scale sales without data quality suffering.
For: Marketing, Sales, Customer Success, Operations
Sales works with complete data. Instead of manually scouring LinkedIn, Google, and company websites, your team has all information directly in the Account. Managing director, industry, company size, locations. The first call is prepared, not improvised.
Marketing targets more precisely. You no longer want mass campaigns, but targeted ABM strategies. With D&B data, you filter by company size, industry, creditworthiness, and geographic location. Your campaigns reach the right companies, not random ones.
Customer Success reacts proactively. One of your top customers has a new managing director, financial data is deteriorating, or there are merger rumors. D&B Monitoring automatically informs you. Your team can initiate conversations early instead of only learning about it when they cancel.
Operations reduces defaults. Payment defaults cost liquidity and nerves. With Payment Insights and Risk Scores, you identify problematic customers before they become a problem. Finance can adjust credit limits before invoices go unpaid.
For: IT, Development, System Architects, Admins
Access to all D&B Data Blocks. MARINI supports all available Data Blocks: Master Data Basic and Extended, Sales & Marketing Intelligence, Compliance Basic and Extended, Financial Risk Assessment (from Traffic Light to Comprehensive), and Company Financials. You decide which data you need, and MARINI delivers it.
Real-time synchronization with flexible mapping. New Accounts are enriched immediately, not at the next batch job. You map D&B fields to Salesforce fields according to your rules, not rigid specifications. Custom Fields and Custom Objects are fully supported.
Monitoring and Identity Resolution without development effort. Once an Account is linked with the DUNS, D&B Monitoring runs automatically. Updates are pushed, not polled. Identity Resolution suggests matches even when the company name doesn’t match exactly. Statistical matching that works.
Hybrid and on-premises scenarios. Salesforce is cloud, but your other systems may not be. MARINI supports hybrid architectures and also connects on-premises systems. D&B data is available in Salesforce, ERP, and MDM without building three different integrations.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
MARINI supports all available D&B Data Blocks: Master Data Basic and Extended, Sales & Marketing Intelligence (Research Intelligence, also with Financials), Compliance Basic and Extended, all Financial Risk Assessment variants (Traffic Light, Basic, Standard, Enhanced, Comprehensive), as well as Company Financials Only. An overview of all Data Blocks can be found in the MARINI Data Marketplace.
Once an Account in Salesforce is linked with a DUNS number, it can be added to D&B Monitoring. When changes occur in the D&B Data Cloud (e.g., new management, insolvency, company name change), MARINI automatically pushes the updated data into Salesforce. You don’t need to schedule queries; monitoring runs continuously.
Yes, with D&B Criteria Search you can identify companies by self-defined criteria: industry, company size, address, radius, creditworthiness. MARINI creates the found matches directly as Leads in Salesforce. Ideal for ABM campaigns or targeted sales initiatives.
The native D&B apps for Salesforce (D&B Optimizer, D&B Connect) are good but have limitations in mapping flexibility, Custom Objects, and batch sizes. MARINI gives you full control over field mapping, transformation logic, and sync frequency. You can use all D&B Data Blocks, even those not available in the AppExchange app. Additionally, MARINI synchronizes D&B data not only to Salesforce but simultaneously to your ERP, MDM, or other systems.
Yes, fully. MARINI maps D&B data to standard objects (Accounts, Leads, Contacts) and to all Custom Objects and Custom Fields in Salesforce. You decide which D&B attributes flow where. Even complex Salesforce configurations with custom modules are supported.
MARINI uses D&B Identity Resolution. If the exact company name is unknown or multiple similar matches exist, the system suggests the most likely companies based on other details (address, industry, size). This is a statistical matching process that works even with incomplete input. You decide which match to link.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating Salesforce Sales Cloud and Dun & Bradstreet. Personalized. Tailored to your goals.
