Would you like to have consistent and accurate customer data in Salesforce and Evalanche at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Salesforce and Evalanche is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Salesforce Evalanche interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Salesforce with Evalanche and many other systems is also possible.
Salesforce Sales Cloud is the leading cloud-based CRM platform for sales, pipeline management, and customer service. Evalanche is a German marketing automation platform focused on email marketing, lead management, and GDPR-compliant campaign management.
The Salesforce Sales Cloud Evalanche Integration connects sales and marketing in real-time. Leads, accounts, contacts, scoring values, and marketing activities flow bidirectionally between both systems. Sales sees which campaign sparked interest, and marketing proves ROI with real opportunity data.
Marketing and sales often work in parallel, not together. The integration changes that.
Hand over leads with score and history. Evalanche qualifies leads, builds scoring, and passes them to Salesforce with complete activity history. Sales immediately sees which emails were opened, which downloads occurred, and which campaign brought the lead. No more cold calls, just informed conversations.
Use CRM data for precise targeting. Account data, deal status, revenue information, and contract details from Salesforce flow back to Evalanche. Marketing segments based on real sales data and deploys relevant campaigns. Instead of spray-and-pray, you get personalized outreach.
Make marketing engagement visible in CRM. Every email open, click, and form submission from Evalanche appears in the Salesforce record. Sales knows when a contact becomes active again without asking marketing individually. That accelerates follow-ups.
Synchronize opt-in and consent bidirectionally. Consent status is synchronized between both systems. When someone unsubscribes in Evalanche, it’s immediately visible in Salesforce. GDPR-compliant communication without manual checks.
Prove campaign attribution. Which campaign contributed to which opportunity? Marketing can prove ROI, and sales understands which marketing touchpoints work. Budget decisions become data-driven, not gut-driven.
Account-based marketing with scoring aggregation. Evalanche works profile-centric natively. MARINI extends the system with custom objects for accounts. Profile scores are aggregated at account level, enabling marketing to target entire buying centers, not just individual contacts. Real ABM despite system limitations.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
For: C-Level, Executive Management, Business Development
Shorter sales cycles, higher conversion rates. When sales doesn’t have to guess but works with engagement data, conversations become more relevant and deals close faster. Marketing only passes qualified leads, sales doesn’t waste time on cold contacts. Efficiency increases measurably.
Marketing ROI becomes measurable and traceable. Campaign attribution shows which marketing activities drive revenue. Investments are steered by numbers, not gut feeling. That reduces waste and increases return on marketing spend.
Fewer system silos, more teamwork. Marketing and sales work with the same data at the same time. Conflicts about data ownership disappear, and alignment loops are eliminated. Teams focus on their work instead of data reconciliation. That saves resources and improves collaboration.
For: Marketing, Sales, Customer Success, Operations
Build campaigns on real sales data. Instead of working with outdated lists, you use account status, deal stages, and revenue data from Salesforce for segmentation. You know who’s currently in negotiation, who was lost, who’s an existing customer. Your campaigns become more relevant, your response rates increase.
Lead scoring finally works with sales. Scoring values from Evalanche appear in the Salesforce record. Sales sees at a glance which lead is hot. You don’t have to chase them down and explain that this lead is really ready. Scoring is taken seriously because it’s visible.
Sales gives feedback, marketing learns. When a lead is passed to sales, you see in Evalanche what sales does with it. Was a meeting booked? Was the lead disqualified? You understand which campaigns bring real sales opportunities and optimize your strategy continuously.
Consent management without Excel lists. Opt-in and opt-out are synchronized bidirectionally. You always know who can be contacted without jumping between systems. GDPR compliance is automatically ensured, no manual checks needed.
For: IT, Development, System Architects, Admins
Salesforce REST API and Evalanche API fully utilized. MARINI uses both APIs natively and completely. Accounts, contacts, leads, opportunities, custom objects on the Salesforce side and profiles, pools, scoring, activities on the Evalanche side are synchronized bidirectionally. All standard and custom fields are available.
Bidirectional real-time synchronization with conflict management. When a record changes in both systems, conflict resolution applies according to configurable rules. You determine which system leads for which fields, or work with last-write-wins. No manual reconciliation needed.
Custom objects and account-based approach with MARINI. Evalanche doesn’t natively offer an account entity but works profile-centric. MARINI enables custom objects in the integration platform, so account data from Salesforce can be linked with Evalanche profiles and scores aggregated at account level. You build real ABM without migrating to Salesforce Marketing Cloud Account Engagement.
Logging, monitoring, alerts without additional tools. Every synchronization is logged, errors are reported, and alerts go to the right people. You see in real-time whether the integration is running and can fix problems before they escalate. No black box, full transparency.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, accounts, contacts, leads, and opportunities from Salesforce are synchronized with profiles, pool memberships, scoring values, and activity data from Evalanche. Evalanche natively offers only a profile-centric entity, but through MARINI custom objects, additional entities like accounts can be mapped. This enables account-based marketing even though Evalanche doesn’t natively support it.
Marketing activities from Evalanche are stored as activities or campaign members in Salesforce. This allows you to trace which Evalanche campaign contributed to which lead or opportunity. Conversely, you see in Evalanche which leads became opportunities and whether they were won or lost. This enables real ROI measurement and informed budget decisions.
Yes, opt-in and opt-out status are synchronized bidirectionally. When someone unsubscribes in Evalanche, the consent field in the Salesforce record is updated. Vice versa as well. This ensures GDPR-compliant communication without manual checks. Both teams work with the same consent data.
Yes, MARINI synchronizes custom objects from Salesforce completely. You can link any custom modules from Salesforce with Evalanche profiles or create new entities via MARINI custom objects that synchronize between both systems. This extends Evalanche beyond its native profile-centric approach.
Evalanche works profile-centric natively and doesn’t offer a separate account entity. MARINI solves this with custom objects: account data from Salesforce is created in MARINI as a custom object and linked with Evalanche profiles. Profile scores from Evalanche can be aggregated at account level, giving you an account score. This enables real ABM without switching to Salesforce Marketing Cloud Account Engagement.
Yes, there’s an Evalanche Salesforce connector and also a connector from SC-Networks itself. These connectors offer basic synchronization but have limitations in mapping flexibility, custom objects, and complex transformations. MARINI offers full control over all fields, bidirectional real-time synchronization, custom objects, account scoring aggregation, and complete monitoring. Additionally, MARINI is a Gold Partner of Evalanche and understands the platform very well.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Salesforce and Evalanche. Personalized. Tailored to your goals.
