Would you like to have consistent and accurate customer data in Oracle Eloqua and SAP Sales Cloud V2 at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Oracle Eloqua and SAP Sales Cloud V2 is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Oracle Eloqua SAP Sales Cloud V2 interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Oracle Eloqua with SAP Sales Cloud V2 and many other systems is also possible.
Oracle Eloqua is the enterprise marketing automation platform for complex B2B campaigns, lead management, and multi-channel orchestration. SAP Sales Cloud V2 is the next generation of SAP CRM with modern UX, AI integration, and advanced API architecture built on SAP Business Technology Platform.
The Oracle Eloqua SAP Sales Cloud V2 Integration connects marketing intelligence with sales processes in real-time. Leads with complete activity history, scoring, and campaign affiliation flow automatically into the CRM. Sales data such as opportunity status and revenue information flows back for closed-loop reporting. This creates a shared view of the customer: Marketing sees what sales is doing. Sales understands where leads come from and how engaged they are.
Marketing generates leads, sales waits for quality. The integration ensures that both sides work with the same data.
Automate lead-to-sales processes. Qualified leads move automatically into the CRM with score, engagement history, and campaign context. Sales sees at a glance which content the lead has consumed, which emails they’ve opened, and what their score is. No more manual handoffs, no lost leads.
Make scoring and qualification transparent. Lead scoring values from Eloqua are displayed directly in the CRM. Sales can prioritize, marketing proves the value of their work. No more discussions about lead quality because the numbers speak for themselves.
Implement Account Based Marketing. Account data from SAP Sales Cloud V2 flows to Eloqua for targeted ABM campaigns. Contact scores are aggregated at the account level, so you can specifically target key accounts. The connection enables you to focus marketing activities on strategically important accounts.
Use CRM data for segmentation. Deal status, account information, and revenue data from the CRM are available in Eloqua for campaign targeting. This creates more relevant campaigns with higher response rates because you know exactly where the customer stands.
Build closed-loop reporting. Opportunity and revenue data from SAP Sales Cloud V2 flows back to Eloqua for attribution and ROI measurement. Marketing can finally prove what contribution was made to revenue. The discussion shifts from costs to investment.
Synchronize opt-in/opt-out. Consent status is synchronized bidirectionally. If a contact sets opt-out in the CRM, it also applies in Eloqua. GDPR-compliant communication without manual reconciliation.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Executive Management, Business Development
Make ROI measurable. Finally, you can see which marketing campaigns actually lead to revenue. The integration delivers closed-loop reporting: From the first campaign to the close. Marketing shifts from a cost center to an investment with demonstrable return.
Create sales and marketing alignment. When both teams work with the same data, blame games end. Marketing delivers qualified leads with context, sales provides feedback on conversion rates. The integration creates a shared data foundation and thus a common language.
Scale growth. With automated processes between marketing and sales, you can grow the team without processes breaking down. The connection ensures that lead management works even with increasing volumes.
For: Marketing, Sales, Customer Success, Operations
No more manual lead handoffs. Before: Export Excel list, email to sales, hope someone follows up. Today: Lead reaches score threshold in Eloqua, automatically lands with the right sales rep in the CRM. With complete history, so the first call is already informed.
Evaluate campaign performance with real numbers. Marketing sees not just clicks and opens, but also which campaigns lead to opportunities and closings. This changes how you allocate budgets and plan campaigns.
Sales understands the lead. When a lead lands in the CRM, sales immediately sees: What content did they read? Which emails did they respond to? Which websites did they visit? The first conversation becomes more targeted because you know what the lead is interested in.
Account Based Marketing becomes operationally feasible. You can specifically focus marketing activities on strategically important accounts because you use account data from the CRM directly in Eloqua. Scoring and engagement become visible at the account level, not just at the contact level.
For: IT, Development, System Architects, Admins
Understand APIs and architectures. Eloqua offers REST API v2.0 and Bulk API for large data volumes. SAP Sales Cloud V2 uses OData v4 APIs. MARINI connects both worlds without requiring you to learn two different API documentations. Bidirectional synchronization in real-time is possible.
Define mapping and field rules. You specify which fields are synchronized between Eloqua and SAP Sales Cloud V2. Lead score from Eloqua becomes a custom field in the CRM. Opportunity status from the CRM becomes a segment filter in Eloqua. MARINI fully supports custom objects in both systems.
Manage conflicts and duplicates. When a contact is changed in both systems simultaneously, you need rules. MARINI offers conflict resolution, duplicate detection, and data priority settings. You decide which system is leading for which object.
Use monitoring and logs. Real-time monitoring shows you which records are being synchronized, where errors occur, and how performance is. Alerts inform you proactively when something goes wrong. All sync operations are logged for traceability, which is important for audits and troubleshooting.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically Contacts, Accounts, Leads, Opportunities, and Custom Objects. In Eloqua, lead scores, campaign membership, engagement data, and consent status are also synchronized. SAP Sales Cloud V2 delivers deal status, revenue information, and account data. You decide which fields and objects are relevant for your processes.
Yes, Custom Objects are fully supported in both Eloqua and SAP Sales Cloud V2. You can map your own data models that go beyond standard objects. This is especially important for Account Based Marketing, partner management, or specific industry requirements.
MARINI offers conflict resolution rules and data priority settings. You specify which system is leading for which object. Example: Eloqua leads for marketing data like lead score and campaign history, SAP Sales Cloud V2 for sales data like opportunity status and revenue. All sync operations are logged and traceable.
Yes, MARINI also supports SAP Sales Cloud V1 (formerly SAP C4C). Many customers have not yet migrated to V2. However, V2 offers a more modern API architecture and better S/4HANA integration. If you’re unsure which version is in use, MARINI can help clarify.
This depends on the complexity of your data models and processes. Simple integrations (Contacts, Leads, Accounts) can go live in a few weeks. More complex scenarios with Custom Objects, multi-system landscapes, and specific business logic take longer. MARINI offers full-service implementation or co-creation, depending on how much you want to take on yourself.
No, MARINI is a cloud-to-cloud solution without installation in the systems. You only need API access and the corresponding credentials. The entire integration runs via the MARINI platform with EU-only hosting and GDPR-compliant operation.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating Oracle Eloqua and SAP Sales Cloud V2. Personalized. Tailored to your goals.
