Would you like to have consistent and accurate customer data in Oracle Eloqua and Salesforce Sales Cloud at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Oracle Eloqua and Salesforce Sales Cloud is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Oracle Eloqua Salesforce Sales Cloud interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Oracle Eloqua with Salesforce Sales Cloud and many other systems is also possible.
Oracle Eloqua is an enterprise marketing automation platform for complex B2B campaigns, lead scoring, and multi-channel orchestration. Salesforce Sales Cloud is the leading CRM platform focused on sales pipeline management, opportunities, and customer relationships. Together, they form the backbone of modern revenue organizations.
The Oracle Eloqua Salesforce Sales Cloud integration connects marketing automation with sales execution in real time. Qualified leads flow into the CRM with complete engagement scores and campaign history. Opportunities and revenue data flow back for closed-loop reporting. The result: Marketing proves ROI, sales works prioritized, both worlds finally speak the same language.
Six scenarios where the integration makes the difference.
Automate lead-to-sales processes. Qualified leads are automatically transferred to Salesforce with score, activity history, and campaign attribution. Sales sees which emails were opened, which whitepapers downloaded, and which webinars attended. No more manual exports, no lost leads, no follow-up questions.
Base account-based marketing on Salesforce accounts. Account data and target account lists from Salesforce drive targeted ABM campaigns in Eloqua. Contact scores are aggregated at account level, buying center engagement becomes visible. Marketing and sales work synchronized on the same target accounts.
Enable closed-loop reporting. Opportunity and revenue data from Salesforce flows back to Eloqua for attribution and ROI measurement. Which campaign influenced which deal? Which channel generates qualified pipeline? Marketing proves contribution to revenue, budget decisions are based on facts instead of gut feeling.
Synchronize lead scoring bidirectionally. Scoring values and qualification status from Eloqua are visible in Salesforce account and contact records. Sales prioritizes correctly, marketing sees which leads sales actually works. Feedback loop closed, lead quality improves continuously.
Use CRM data for precise segmentation. Account data, deal status, product interests, and revenue information from Salesforce flow to Eloqua for campaign targeting. Existing customers receive different content than prospects. Accounts with open opportunities are treated differently than lost deals. Relevance increases, response rates too.
Synchronize consent status GDPR-compliant. Opt-in, opt-out, and communication preferences are synchronized bidirectionally between Eloqua and Salesforce. Sales sees who they can contact. Marketing respects preferences. Compliance ensured, reputation protected.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Executive Management, Business Development
Make revenue operations scalable. The Eloqua Salesforce interface eliminates friction between marketing and sales. Leads are qualified faster, sales works more focused, conversion rates increase. This enables growth without proportional increase in headcount. You build a revenue engine, not departmental silos.
Marketing ROI measurable and defensible. Closed-loop reporting shows exactly which marketing investment generated which revenue. Budget discussions are based on data instead of opinions. CMOs can build business cases for campaigns, CFOs get the transparency they demand. Marketing transforms from cost center to growth driver.
Shorten time-to-revenue. Without integration, qualified leads lose days or weeks between marketing and sales. With real-time synchronization, hot leads reach sales immediately, including complete context information. Shorter sales cycles, higher win rates, faster revenue growth. In competitive markets, speed often decides.
For: Marketing, Sales, Customer Success, Operations
Marketing operations: Make campaign performance transparent. Before: You send leads to sales, then radio silence. Were they worked? Were they won? No idea. Now: You see in Eloqua which leads became opportunities, which were won, how much revenue was generated. Attribution works, ROI reporting becomes routine instead of torture.
Demand generation: Target audiences precisely. Before: Segmentation is based on marketing data, but account size, product usage, and deal status are in the CRM. You’re shooting in the dark. Now: Salesforce data flows to Eloqua. You control campaigns based on real account data. Existing customers with upsell potential receive different content than cold prospects.
Sales: Work with warm instead of cold lead pools. Before: You get a list with names and rudimentary data. Which leads are hot? No idea. Now: Each lead comes with score, engagement history, and campaign attribution. You see who visited the pricing page three times, opened two emails, and attended a webinar. You prioritize correctly, quota increases.
Sales operations: Improve pipeline quality continuously. Before: Marketing delivers leads, sales complains about quality, no one has data. Now: You see lead-to-opportunity conversion by source, campaign, and score threshold. You adjust scoring models data-driven. Feedback loop between marketing and sales finally works. Lead quality increases quarter over quarter.
For: IT, Development, System Architects, Admins
Bidirectional real-time synchronization via REST APIs. MARINI uses the Eloqua REST API v2.0 and Salesforce REST/Bulk APIs for bidirectional data exchange. New leads, contacts, and accounts are synchronized in both directions. Changes to lead status, scoring, or opportunity data flow automatically. You define which objects, fields, and trigger conditions apply. No manual exports, no batch jobs, no delay.
Custom objects and flexible mappings fully supported. Salesforce custom objects and Eloqua custom objects can be synchronized like standard objects. You map fields flexibly, define transformation rules, and decide which system leads in conflicts. Even complex data models for ABM or multi-product scenarios are cleanly mapped. Your data model, your rules.
Conflict resolution and data governance configurable. What happens when a lead is changed in Eloqua and Salesforce in parallel? MARINI offers configurable conflict resolution: Salesforce leading, Eloqua leading, timestamp-based, or field-specific rules. You maintain control over data governance. Audit logs and monitoring show every change, every synchronization, every error. Compliance and traceability ensured.
Scalable even for large data volumes and complex landscapes. MARINI uses bulk APIs for initial data migrations and large data volumes. Rate limits are managed intelligently, retry logic is built in. Multi-org scenarios with multiple Salesforce instances or Eloqua instances are also supported. MARINI customers successfully operate very complex integrations in production. Scalability is not a theoretical question but proven.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In Eloqua and Salesforce, typically contacts, leads, accounts, opportunities, campaigns, and custom objects are synchronized. Lead scores, consent status, and marketing activities also flow between systems. You define which objects and fields are relevant for your use case.
Salesforce is typically leading for master data like accounts, contacts, and deal status. Eloqua is leading for marketing activities, lead scoring, email engagement, and campaign attribution. With the MARINI integration, you can define field-specifically which system leads in conflicts.
Oracle offers the Salesforce Integration App as a native solution. MARINI differentiates through more flexible mapping, easier handling for non-developers, complete monitoring, and the ability to connect Eloqua and Salesforce with additional systems. Especially in multi-system landscapes or with very specific requirements, MARINI offers more control.
Yes, both Eloqua custom objects and Salesforce custom objects are fully supported and can be synchronized like standard objects. This is especially important for ABM scenarios, complex data models, or multi-product environments. MARINI has extensive experience with custom objects in production.
Opportunity and revenue data from Salesforce flows back to Eloqua. This allows you to see in Eloqua which campaigns led to which deals and what revenue. This enables true ROI measurement and data-driven marketing budget decisions. MARINI synchronizes all relevant opportunity fields bidirectionally.
Yes, MARINI uses bulk APIs for large data volumes and initial migrations. Rate limits are managed intelligently, retry logic is built in. MARINI customers successfully operate Eloqua-Salesforce integrations with several million contacts and high data volumes in production.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating Oracle Eloqua and Salesforce Sales Cloud. Personalized. Tailored to your goals.
