Would you like to have consistent and accurate customer data in Oracle Eloqua and Odoo at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Oracle Eloqua and Odoo is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Oracle Eloqua Odoo interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Oracle Eloqua with Odoo and many other systems is also possible.
Oracle Eloqua is an enterprise marketing automation platform for complex B2B campaigns, lead management, multi-channel orchestration, and account-based marketing. Odoo is a modular open-source business suite with over 80 apps, from CRM and ERP through e-commerce to accounting and HR. Both systems cater to companies with demanding processes and high degrees of digitalization.
The Oracle Eloqua Odoo Integration connects marketing intelligence with operational reality. Leads are transferred to Odoo with scoring, activity history, and campaign context. Customer data, purchase history, and ERP events from Odoo drive Eloqua campaigns. The result: closed-loop processes where marketing proves its value and sales knows exactly who they’re talking to.
The integration synchronizes contacts, leads, opportunities, products, and custom objects bidirectionally. Eloqua delivers lead scores and engagement data, Odoo returns purchase and revenue information.
Transfer qualified leads with context. Leads from Eloqua are created in Odoo CRM with score, campaign membership, and activity history. Sales sees what marketing has done and can prioritize accordingly. No more flying blind, no more lost leads.
Customer marketing with real ERP data. Purchase history, contract status, and revenue data from Odoo drive Eloqua campaigns. Upselling, cross-selling, and retention are based on real numbers. That’s more relevant than any persona.
Event-based marketing automation. ERP events like orders, contract renewals, or payment receipts trigger Eloqua workflows. Onboarding, thank-you campaigns, or renewal reminders arrive exactly when they fit. No manual triggers, no delay.
Account-based marketing with ERP context. Account data from Odoo flows into Eloqua ABM campaigns. Contact scores are aggregated at the account level. Marketing knows which accounts are worth targeting and can work precisely. Sales receives warm target accounts.
Closed-loop reporting for ROI proof. Opportunity and revenue data from Odoo flows back into Eloqua for attribution and ROI measurement. Marketing proves its contribution to revenue instead of showing vanity metrics. That convinces management and the CFO.
Product data and pricing for sales enablement. Product master data, prices, and availability from Odoo are available in Eloqua and can be used in campaigns. Sales works with current data, customers receive relevant offers. No more outdated price lists.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Finally make marketing ROI measurable. The integration closes the loop between marketing spend and revenue. You see which campaigns generate deals and which only produce leads. This makes budget decisions easier and more strategic. No more gut-feeling investments.
Shorten lead times, increase conversion. Leads arrive at sales with context, sales works prioritized, opportunities turn into deals faster. Shorter sales cycles mean faster revenue. In complex B2B processes, every week counts.
Make growth predictable through closed-loop processes. When marketing and sales work with the same data, growth becomes predictable. You see pipeline development in real-time and can take corrective action early. This reduces quarterly uncertainties and makes forecasts reliable.
For: Marketing, Sales, Customer Success, Operations
Sales receives warm leads instead of cold lists. Instead of names and emails, you get leads with scores, campaign history, and activity trails. You know what the lead has read, which webinars they attended, and how engaged they are. That makes outreach relevant and saves time.
Marketing sees what becomes of leads. Previously, it ended after handoff. Now you see in Eloqua which leads become opportunities and which generate revenue. You can optimize campaigns because you know what works. That’s real ROI proof.
Target existing customers specifically. Purchase history and contract status from Odoo drive campaigns. Someone who bought product A three months ago gets upselling for product B. Someone whose contract renewal is approaching gets a renewal campaign. That’s relevance instead of spam.
Personalize campaigns with real ERP data. Instead of generic segments, you use revenue data, product usage, and payment behavior. ABM campaigns hit the right accounts. Retention campaigns reach customers before they churn. This increases response and conversion.
For: IT, Development, System Architects, Admins
No custom development for standard integrations. The MARINI Integration Platform comes with ready-made adapters for Eloqua and Odoo. REST API, Bulk API, custom objects: all pre-configured. You don’t have to read Eloqua API documentation or build Odoo XML-RPC yourself. That saves weeks.
Bidirectional real-time synchronization without polling chaos. Changes in Eloqua land immediately in Odoo, changes in Odoo trigger Eloqua updates. No batch import every 24 hours, no outdated data. Logs and monitoring show what was synchronized when. You get alerts on errors.
Complex mapping between different data models. Eloqua has contacts and custom objects, Odoo has res.partner as the central object for customers, suppliers, and contacts. MARINI maps this cleanly: is_company flag becomes account, contacts without the flag remain contacts. Many-to-one and many-to-many relationships are also correctly mapped.
EU-only hosting, GDPR compliant, no installation required. MARINI runs in ISO 27001-certified EU data centers. No installation in Eloqua or Odoo required, no plugins, no custom objects you have to maintain. Cloud and on-premise Odoo are equally supported. This reduces compliance risks and effort.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically contacts, leads, opportunities, products, sales orders, and custom objects. In Eloqua, lead scores, campaign membership, and activity history are central. In Odoo, res.partner is the central object for customers, suppliers, and contacts. MARINI maps this correctly: is_company flag becomes account, contacts without the flag remain contacts. Custom objects in Eloqua are fully supported.
Odoo uses res.partner as the central object for customers, suppliers, contacts, and companies. The distinction is made via flags like is_company, customer_rank, and supplier_rank. Eloqua separates contacts and accounts. MARINI maps res.partner with is_company=True to Eloqua accounts and res.partner with is_company=False to Eloqua contacts. This keeps the data structure consistent even though the systems are modeled differently.
Yes. MARINI supports Odoo Online, Odoo.sh, and on-premise installations. The prerequisite is that the API (XML-RPC or JSON-RPC) is available and accessible. Both Odoo Community Edition and Enterprise Edition are supported. Cloud is used more frequently, but on-premise is no problem.
Yes, fully. Eloqua custom objects and Odoo custom models (via Studio or development) can be synchronized like standard objects. MARINI frequently uses custom objects for complex data models, ABM scenarios, and industry-specific requirements. This also applies to many-to-one and many-to-many relationships.
Odoo events like orders, contract renewals, or payment receipts can trigger Eloqua workflows. MARINI synchronizes sales orders, invoices, and payment status in real-time. In Eloqua, this data can be used as external activities or custom objects to start automated campaigns. This enables onboarding, thank-you campaigns, or renewal reminders at the right time.
Opportunity and revenue data from Odoo (sales orders, invoices) flows back into Eloqua for attribution and ROI measurement. Marketing sees in Eloqua which campaigns generated deals and how much revenue resulted. This makes budget decisions data-driven and proves marketing’s contribution to revenue. MARINI synchronizes this data bidirectionally and in real-time.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating Oracle Eloqua and Odoo. Personalized. Tailored to your goals.
