Would you like to have consistent and accurate customer data in Oracle Eloqua and HubSpot at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Oracle Eloqua and HubSpot is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Oracle Eloqua HubSpot interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Oracle Eloqua with HubSpot and many other systems is also possible.
Eloqua and HubSpot are both powerful systems, but they often serve different roles within organizations. Eloqua is your enterprise campaign engine for complex multi-channel orchestration, ABM, and enterprise-level lead scoring. HubSpot is your customer platform with a focus on Sales Hub, Service Hub, or Content Hub.
The Oracle Eloqua HubSpot Integration enables you to leverage both systems where they’re strongest: Eloqua for complex marketing campaigns, HubSpot for sales, service, and customer relationships. Leads, contacts, accounts, and activities flow bidirectionally in real-time. Your sales team sees which campaigns are running, your marketing team sees which deals were closed.
The combination of Eloqua and HubSpot is typical for companies looking to combine enterprise marketing with streamlined sales or service.
Transfer lead scoring from Eloqua to HubSpot CRM. Marketing qualifies leads in Eloqua with complex scoring models and passes them to HubSpot with score, campaign attribution, and activity history. Sales prioritizes automatically, knows exactly where the lead stands, and can follow up strategically.
Build campaign attribution and closed-loop reporting. Deal data and revenue information from HubSpot flows back to Eloqua. Marketing sees which campaigns actually generate revenue and can prove ROI. Attribution becomes measurable, no more debates between marketing and sales.
Leverage account data for ABM campaigns. HubSpot delivers account data, deal status, and revenue history. Eloqua uses this for targeted Account Based Marketing campaigns. Contacts are aggregated at the account level, campaigns are orchestrated account-based, not just contact-based.
Incorporate service tickets into marketing automation. HubSpot Service Hub creates tickets, Eloqua automatically triggers appropriate nurturing campaigns or account reviews. Customers with open support tickets receive different communication than satisfied customers. Service becomes a marketing channel.
Synchronize opt-in and consent status bidirectionally. GDPR-compliant communication across both systems. Opt-outs in HubSpot are respected in Eloqua, consent changes in Eloqua are visible in HubSpot. No risk of miscommunication, all channels stay in sync.
Sales enablement with marketing intelligence. Eloqua tracks web visits, email engagement, and content interactions. This data flows into HubSpot, sales sees live which content a lead is currently consuming. Sales calls exactly when the lead is active, with the right conversation topics.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
Principal Enterprise Account Executive DACH at HubSpot Inc.
With MARINI, our customers can get started quickly and easily, implementing their first integrations in the shortest possible time. At the same time, the platform offers the flexibility to gradually map even very complex use cases step by step. This enables us to seamlessly integrate HubSpot even in the most demanding system landscapes and deliver real added value for our customers.
Principal Partner Manager & Team Lead at HubSpot Inc.
For us at HubSpot, integrations with ERP systems like SAP S/4HANA are a daily topic. With MARINI, we have found a reliable partner for this. The connection between HubSpot and SAP S/4HANA is just one of the projects where we have brought customers to success through excellent collaboration.
For: C-Level, Management, Business Development
Marketing ROI finally becomes measurable. Closed-loop reporting between Eloqua and HubSpot shows you which campaigns generate revenue. Not just leads, but actual deals and invoices. You see whether your marketing budget is truly working, or if it’s time to shift priorities.
No more dead leads in sales. Eloqua passes only qualified leads with score and context. Sales in HubSpot works more efficiently because they know where the lead stands. Less time with cold calls, more time with warm leads. This is noticeable in conversion rates.
Dual-platform strategy without data chaos. Many companies have both systems for historical reasons. The integration turns a legacy burden into a strategic strength. Marketing uses Eloqua for complex campaigns, sales and service use HubSpot. Everyone works with the same data, no more system disputes.
For: Marketing, Sales, Customer Success, Operations
Marketing proves its contribution to revenue. Campaigns in Eloqua are linked to deals in HubSpot. You see which emails, landing pages, and nurturing paths actually lead to closed deals. Reporting is no longer measured by clicks, but by revenue.
Sales sees what marketing delivers. Lead scores, campaign attribution, and engagement data from Eloqua are visible live in HubSpot. Sales knows which webinars a lead attended, which emails they opened, which whitepapers they downloaded. Conversations become more relevant, close rates increase.
No more manual transfers. Leads, accounts, and activities flow automatically. No one has to export CSV files, format them in Excel, and upload them somewhere. This happens in real-time now, while marketing and sales focus on their work.
Customer success has full context. HubSpot Service Hub shows not only support tickets, but also which marketing campaigns a customer received. Eloqua, in turn, sees which customers currently have open support cases. Communication becomes more sensitive, relevant, and human.
For: IT, Development, System Architects, Admins
No code, no installation in Eloqua or HubSpot. MARINI is not an Eloqua agency and not a HubSpot agency. The integration runs via REST APIs, bidirectional, in real-time. You configure mappings in a no-code interface, no developer needed.
Custom objects and flexible data models are fully supported. Eloqua Custom Objects and HubSpot Custom Objects synchronize like standard objects. Mapping is granularly controllable, field rules and validation directly in MARINI. Even complex data models for ABM or multi-touch attribution are implementable.
Conflicts and duplicates are handled automatically. When a contact exists in both systems, you decide which system is leading, which fields are prioritized, and how updates are handled. MARINI prevents overwrite chaos and data loss.
Monitoring and logs are available out-of-the-box. Every synchronization is logged, errors are reported immediately, alerts go to the right person. You see which records were synchronized when, which failed, and why. No more debugging in API calls.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Contacts, Accounts (Eloqua) or Companies (HubSpot), Deals, Custom Objects, Lead Scores, campaign attributions, and activities are synchronized. Eloqua is often leading for marketing activities, HubSpot for sales data. MARINI fully supports all standard and custom objects.
Eloqua and HubSpot have different strengths. Eloqua is an enterprise marketing automation platform for complex multi-channel campaigns and ABM. HubSpot is a customer platform with a strong focus on Sales Hub, Service Hub, and Content Hub. Many companies use Eloqua for complex marketing orchestration and HubSpot for sales and service. The integration makes both systems stronger together.
MARINI uses the REST APIs of Eloqua and HubSpot. The integration is bidirectional and works in real-time. No installation needed in Eloqua or HubSpot, no Azure infrastructure required. You configure mappings, field rules, and validation in a no-code interface. MARINI hosts the integration in EU data centers, GDPR-compliant.
Yes, fully. Eloqua Custom Objects and HubSpot Custom Objects are synchronized like standard objects. This is especially important for ABM scenarios, multi-touch attribution, or individual data models. MARINI has extensive experience with complex Eloqua integrations.
You define which system is leading for which fields. MARINI checks based on email or external IDs whether a contact already exists. Updates are handled rule-based, no uncontrolled overwriting. Duplicates are prevented, conflicts are logged transparently.
There are point-to-point solutions like Zapier, Make, or Leadsbridge. These usually cover only basic objects, no custom objects, no complex mappings. Agencies like Integrate IQ offer custom development, often with Azure dependency and without ongoing synchronization. MARINI provides a platform for permanent, bidirectional integration with full control over mapping, validation, and monitoring.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We support you in integrating Oracle Eloqua and HubSpot. Personalized. Tailored to your goals.
