Would you like to have consistent and accurate customer data in Oracle Eloqua and Dynamics 365 Sales at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Oracle Eloqua and Dynamics 365 Sales is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Oracle Eloqua Dynamics 365 Sales interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Oracle Eloqua with Dynamics 365 Sales and many other systems is also possible.
Oracle Eloqua is Oracle’s enterprise marketing automation platform for complex B2B campaigns, lead scoring, and multi-channel orchestration. Dynamics 365 Sales is Microsoft’s CRM system for sales processes with AI-powered insights and native Microsoft 365 integration. Both systems are widely adopted in large enterprises.
The Oracle Eloqua Dynamics 365 Sales integration connects marketing automation with sales processes in real time. Leads, scoring values, campaign data, and email engagement flow automatically from Eloqua into the CRM. Accounts, opportunities, and revenue data from Dynamics are available in Eloqua for segmentation and closed-loop reporting. You synchronize contacts, accounts, leads, opportunities, and custom objects bidirectionally—no manual exports, no delays, no system breaks.
Typical scenarios where the connection between Eloqua and Dynamics 365 Sales delivers concrete value:
Automate lead-to-sales processes. Qualified leads are automatically passed from Eloqua to Dynamics 365 with lead score, activity history, and campaign membership. Sales immediately sees which campaigns a lead has gone through, which emails were opened, and which content was downloaded. This enables proper prioritization and contextual conversations.
Leverage CRM data for campaigns. Account information, deal status, revenue data, and opportunity stages from Dynamics flow into Eloqua. You segment campaigns by sales region, deal size, or customer value and target existing customers for upselling. More relevant campaigns, better response rates.
Synchronize marketing lists bidirectionally. Marketing lists from Dynamics 365, including member additions and removals, are transferred to Eloqua in real time. Through the Dynamics API change tracking, you immediately detect when people are added to or removed from a list. Your target audiences are always current for campaigns.
Sync opt-in and opt-out in real time. Consent status and unsubscribes are synchronized bidirectionally. When someone unsubscribes in Eloqua, the status is immediately updated in Dynamics—and vice versa. You stay GDPR-compliant without manual reconciliation.
Orchestrate account-based marketing. You pull account data, firmographics, and deal information from Dynamics into Eloqua and use them for targeted ABM campaigns. Contact scores are aggregated at the account level. This enables coordinated engagement with target accounts across multiple touchpoints and increases conversion on strategic deals.
Build closed-loop reporting. Opportunity and revenue data from Dynamics flows back to Eloqua. You see which campaigns, emails, and touchpoints led to closed deals. Marketing proves its contribution to pipeline growth and revenue development with hard numbers.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Reduce lead-to-sales time. When leads automatically flow into the CRM with complete context, the handover process accelerates. Sales no longer needs to research which campaigns ran or what a lead downloaded. The time from first interaction to sales conversation drops noticeably. Faster response, higher conversion.
Create pipeline transparency. With closed-loop reporting, you see which marketing activities lead to opportunities and revenue. You invest budgets in the channels and campaigns that actually perform. Marketing transforms from cost center to measurable revenue source. That changes the management conversation.
Manage customer value across the lifecycle. The integration connects campaign data with account and opportunity information. You identify which existing customers are open to upselling or cross-selling and target accordingly. Higher customer lifetime value, better retention. Growth comes not only from new customers but from the existing portfolio.
For: Marketing, Sales, Customer Success, Operations
Frictionless lead handovers. Before: Marketing exports leads from Eloqua, sales manually imports them into CRM, information gets lost. Now: Leads flow automatically with score, campaign history, and engagement data. Sales immediately sees who’s hot and why. No delay, no discussions about lead quality.
Segment campaigns with CRM data. Want to target only accounts with active opportunities or customers from a specific industry? Account and deal data from Dynamics is available in Eloqua. You build segments by sales region, opportunity stage, or revenue potential. Marketing becomes more relevant, sales receives fewer complaints about irrelevant campaigns.
Make activities visible in CRM. Eloqua writes email opens, clicks, form submissions, and website visits as activities into Dynamics. Sales sees before the call which emails a lead opened and which topics interest them. Conversations start with context instead of cold-call rhetoric. Higher success rate, less frustration on both sides.
Process unsubscribes immediately. When someone unsubscribes in Eloqua, the consent status is synchronized to Dynamics in real time. Sales immediately sees who no longer wants to be contacted. You avoid embarrassing situations and stay GDPR-compliant without manual checks or weekly reconciliations.
For: IT, Development, System Architects, Admins
Utilize APIs and endpoints. MARINI connects Eloqua’s REST API (v2.0) with Dynamics 365’s Web API (OData v4). All standard and custom objects in both systems are synchronizable. You define which objects and fields flow bidirectionally. Bulk API for large data volumes is supported, as is change tracking in Dynamics for event-based synchronization.
Define field mapping and transformations. Eloqua uses different field names and data structures than Dynamics. Contact fields, account IDs, and custom objects need to be mapped. MARINI provides a no-code interface where you visually define field mappings. Transformation logic (e.g., adjust picklist values, resolve GUIDs) is handled through rules. No code, no middleware deployment.
Manage conflicts and duplicates. What happens when a contact is modified in both systems simultaneously? MARINI detects conflicts based on timestamps and resolves them according to configurable rules (e.g., Eloqua leading for marketing fields, Dynamics leading for sales fields). Duplicates are detected via matching rules (email, CRM ID) and merged. You maintain control without coding.
Set up monitoring and error handling. Every synchronization is logged. You see in real time which records were successfully transferred and where errors occur (e.g., missing required fields, API rate limits). Alerts via email or webhook notify you immediately. Failed records can be manually reprocessed or automatically queued. No black box, no silent failures.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically contacts, accounts, leads, opportunities, custom objects, and activities (email opens, clicks, form submissions). Marketing lists from Dynamics including list memberships can also be synchronized. Lead scores, campaign memberships, and consent status flow bidirectionally. You decide which objects and fields are relevant for your processes.
MARINI synchronizes marketing lists from Dynamics 365 Sales including memberships. Through the Dynamics API change tracking, we detect in real time when people are added to or removed from a list. This keeps your target audiences in Eloqua always current, without manual exports or time-delayed batch jobs.
MARINI connects Eloqua’s REST API (v2.0) with Dynamics 365’s Web API (OData v4). For large data volumes, Eloqua’s Bulk API is used. Change tracking and webhooks in Dynamics enable event-based synchronization. All standard and custom objects are accessible through both APIs.
That depends on the object. Eloqua typically leads for marketing activities, lead scores, campaign data, and email engagement. Dynamics leads for account master data, opportunities, deal status, and revenue information. You can define leadership per field and set conflict rules if both systems modify simultaneously.
Custom objects in Eloqua are fully supported and can be synchronized like standard objects. MARINI uses Eloqua’s REST API to read, write, and bidirectionally sync custom object records with Dynamics. Custom objects are frequently used for ABM data, product interests, or complex data models.
Eloqua activities (email opens, clicks, form submissions, website visits) are created as tasks in Dynamics 365 and assigned to the corresponding lead or contact. This allows sales to see in the CRM which marketing interactions took place. You can control which activity types are transferred and how detailed the logging should be.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We support you in integrating Oracle Eloqua and Dynamics 365 Sales. Personalized. Tailored to your goals.
