Would you like to have consistent and accurate customer data in Oracle Eloqua and Dynamics 365 Finance & Operations at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Oracle Eloqua and Dynamics 365 Finance & Operations is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Oracle Eloqua Dynamics 365 Finance & Operations interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Oracle Eloqua with Dynamics 365 Finance & Operations and many other systems is also possible.
Oracle Eloqua is an enterprise marketing automation platform for complex B2B marketing, lead management, and multi-channel orchestration. Dynamics 365 Finance & Operations is an ERP solution for finance, supply chain, and manufacturing with global scalability.
The Oracle Eloqua Dynamics 365 Finance & Operations Integration connects marketing automation with finance and operational data in real time. You reach customers based on their purchase history, control campaigns by customer value, and synchronize product data automatically. Your marketing knows not just engagement, but also revenue, payment behavior, and inventory levels.
Marketing and finance work from the same data foundation. Campaigns become targeted, data silos disappear.
Segment existing customers by revenue. Customer data and purchase history from F&O flow into Eloqua. You create segments based on revenue volume, payment behavior, or product category. Retention campaigns become precise, upselling hits the right people.
Automate event-based campaigns. A customer orders a product, renews a contract, or changes payment terms. F&O reports the event to Eloqua, the appropriate campaign starts automatically. Onboarding, cross-selling, and thank-yous arrive at the right moment.
Use product data for email campaigns. Products, prices, and inventory levels from F&O become available in Eloqua as custom objects. You send dynamic emails with current product information, availability, and prices. No more manual updates.
Synchronize consent status bidirectionally. Opt-ins and opt-outs from Eloqua are stored in F&O. Finance sees which customers may be contacted, marketing stays GDPR compliant. One source for all consent data.
Use master customer data for multi-system campaigns. Customers from F&O are matched with contacts in Eloqua. Duplicate checking, address validation, and master data maintenance happen in one system, both worlds stay synchronized.
Closed-loop reporting for marketing ROI. Revenue and contract data from F&O flow back to Eloqua. You see which campaigns lead to actual purchases, not just clicks. Marketing proves its contribution to business results.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Executive Management, Business Development
Deploy marketing budgets strategically. You invest in campaigns but don’t know exactly which lead to real purchases. With the integration, you see which Eloqua campaigns generate revenue. Finance data from F&O shows you the actual ROI. You can shift budget to where it works.
Faster time-to-revenue. Leads get qualified, campaigns run, but the process to sale takes time. The integration automates the transition from marketing to sales to finance. Fewer manual steps mean shorter sales cycles and faster revenue.
One data foundation for strategic decisions. You have two systems with different truths about customers. Eloqua says: “highly engaged,” F&O says: “doesn’t pay on time.” The integration shows you both at a glance. You make decisions based on complete data, not assumptions.
For: Marketing, Demand Generation, Campaign Manager, Marketing Operations
Segmentation by purchasing behavior, not just engagement. You segment by email opens and clicks, but not by actual purchasing behavior. With F&O data in Eloqua, you create segments based on revenue, product category, or payment history. Your campaigns become more relevant, your response rates increase.
Automated trigger campaigns based on business events. A customer orders a product, a contract expires, a payment comes late. Previously you had to track these events manually. Now campaigns start automatically when F&O reports an event. Onboarding, retention, and winback happen in real time.
Product data in emails without manual copy-paste. You need current product information for newsletters, updates, or offers. Instead of manually copying prices and availability from F&O, you pull them as custom objects directly into Eloqua. Your emails always show current data, you save hours per week.
GDPR compliance across system boundaries. A customer unsubscribes in Eloqua, but finance continues contacting them. The integration synchronizes consent status bidirectionally. All systems respect opt-outs immediately, you avoid legal risks and reputational damage.
For: IT, Development, System Architects, Admins
REST and OData APIs without complex middleware. Eloqua offers REST and Bulk APIs, F&O uses OData and Data Entities. MARINI speaks both languages natively. You don’t need custom middleware, no complex ETL processes. The integration runs via a no-code interface, your team configures instead of programming.
Connect on-premise F&O without VPN complexity. Your F&O runs on-premise or in a private cloud. MARINI can also connect on-prem systems, you don’t need to force a cloud migration. The integration works regardless of deployment model, your architecture stays flexible.
Field mapping and validation without code deployments. Eloqua uses custom objects, F&O has its own data entities. MARINI offers visual field mapping, validation rules, and data transformations. You change mappings in the interface, not in code. Adjustments take minutes instead of weeks.
Real-time monitoring and error handling. Integrations break, APIs change, data is faulty. MARINI shows you in real time what’s happening: logs, alerts, retry mechanisms. You see errors immediately, can intervene specifically, and have all processes documented traceably.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In Eloqua, Contacts, Accounts, Custom Objects, Segments, Lead Scores, and Consent Status are synchronized. In Dynamics 365 F&O, these are Customers, Products, Sales Orders, Purchase Orders, Invoices, and Inventory. MARINI can synchronize all standard and custom objects bidirectionally.
Yes. Dynamics 365 F&O is frequently operated on-premises or in private cloud. MARINI can also connect on-prem systems without requiring a cloud migration. The architecture stays flexible, the integration still runs in real time.
Absolutely. Eloqua fully supports custom objects, and MARINI synchronizes them like standard objects. You can model products, contracts, or partner data as custom objects and synchronize them bidirectionally with F&O Data Entities. You configure field mapping and validation in the no-code interface.
Eloqua is typically authoritative for marketing activities, lead scoring, campaign orchestration, and email engagement. F&O is authoritative for customer master data, revenue data, product information, and payment behavior. MARINI allows bidirectional synchronization with flexible conflict rules, you define which system wins when.
MARINI has adapters for Eloqua and Dynamics 365 F&O ready to use immediately. Implementation takes a few weeks depending on complexity, not months. You configure objects, field mappings, and synchronization rules in the no-code interface. MARINI takes over the project or works in co-creation mode with your team.
F&O consists of Finance and Supply Chain Management, now also available separately. MARINI can connect both components individually or together. You decide which data entities and objects are relevant. The integration adapts to your system landscape, not the other way around.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Oracle Eloqua and Dynamics 365 Finance & Operations. Personalized. Tailored to your goals.
