Would you like to have consistent and accurate customer data in Oracle Eloqua and Dynamics 365 Business Central at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Oracle Eloqua and Dynamics 365 Business Central is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Oracle Eloqua Dynamics 365 Business Central interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Oracle Eloqua with Dynamics 365 Business Central and many other systems is also possible.
Oracle Eloqua is your marketing powerhouse for complex B2B campaigns, lead scoring, and multi-channel orchestration. Dynamics 365 Business Central manages your operational business: customers, orders, invoices, inventory. Together a powerful duo, separated two silos.
The Oracle Eloqua Dynamics 365 Business Central Integration connects your marketing activities with your ERP data in real-time. Campaign triggers from Business Central, revenue data back into Eloqua, end-to-end customer journey from lead to invoice. Bidirectional, no-code, EU hosting.
Imagine your marketing campaigns knowing the current customer status from the ERP, and your finance team seeing which marketing activities drive revenue. Here are the use cases that make this possible:
Target existing customers precisely. You use customer data and purchase history from Business Central for retention campaigns in Eloqua. Upselling and cross-selling based on real transaction data, not assumptions. Your campaigns hit the bullseye.
Trigger event-based campaigns. An order in Business Central automatically triggers an onboarding campaign in Eloqua. Contract renewal coming up? Eloqua starts a renewal campaign. Marketing reacts automatically to operational events.
Build closed-loop reporting. Revenue and order data from Business Central flows back into Eloqua. You see which campaigns and leads drive real revenue. Marketing proves its contribution to business success.
Keep customer data in sync. Customers from Business Central are synchronized as contacts in Eloqua. Address changes, new contacts, updated company data: Everything automatic, bidirectional, real-time. A single customer view.
Lead qualification with ERP context. Eloqua hands over qualified leads with score and engagement history. Business Central adds creditworthiness, payment history, previous revenue. Sales prioritizes correctly.
Make marketing ROI transparent. You connect Eloqua campaigns with Business Central orders and invoices. Which campaign generated how much revenue? Which lead score correlates with actual revenue? Finally clarity.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Marketing ROI finally measurable. You see in Eloqua which campaigns lead to orders and revenue in Business Central. No more gut decisions, but data-driven marketing investments. You know what works.
Faster time-to-revenue. Leads from Eloqua land directly in the ERP system with all relevant data. Your team works faster, media breaks disappear, the customer journey becomes seamless. From lead to invoice in record time.
Customer retention through relevant communication. Marketing uses ERP data for highly relevant campaigns. Existing customers receive appropriate offers based on their purchase history. Higher conversion, more revenue, more loyal customers.
For: Marketing, Sales, Customer Success, Operations
Campaigns with ERP context. You segment in Eloqua by revenue, purchase frequency, product categories from Business Central. Your campaigns become more precise, response rates increase. You reach the right people at the right time.
Automatic lead handover. Qualified leads from Eloqua land with score, engagement history, and campaign attribution in Business Central. Sales immediately sees who’s hot and why. No more manual exports.
Existing customer marketing on autopilot. An order in Business Central automatically triggers an onboarding sequence in Eloqua. Contract renewal coming up? Eloqua starts proactively. You never lose sight of any customer.
Real customer journey. You see in Eloqua which marketing touchpoints led to an order in Business Central. Conversely, invoice and payment status flow back. Finally an end-to-end view of the customer.
For: IT, Development, System Architects, Admins
No-code integration, yet flexible. You configure the Eloqua Business Central connection through a visual interface, without a single line of code. Field mapping, transformation rules, validation: Everything drag-and-drop. Yet you can model complex logic.
Both systems untouched. MARINI sits in between, no installation in Eloqua or Business Central needed. You use the native APIs of both systems, no custom objects, no plugins, no dependencies. Upgrades remain painless.
Real-time sync, even with large data volumes. The integration uses Eloqua’s Bulk API for large datasets and can still synchronize in real-time. You decide whether to work polling-based or event-triggered.
Monitoring and error handling built-in. You see in real-time which records are being synchronized, where conflicts occur, which validations fail. Logs, alerts, retry mechanisms: Everything’s there. You stay in control.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically you synchronize contacts and accounts from Eloqua with customers from Business Central. Lead scores, campaign attribution, and engagement data flow along. In the other direction come revenue data, orders, invoice status, and purchase history. You decide which fields and objects are relevant.
Yes, MARINI can connect both the cloud version of Business Central and on-premises installations. You only need API access, which Business Central provides by default via OData v4. The integration then runs the same way as with the cloud version.
Absolutely. MARINI fully supports custom objects in Eloqua and can link them with any entities in Business Central. Particularly useful for complex data models, ABM scenarios, or partner management.
Synchronization runs in real-time or at defined intervals, depending on your requirements. Eloqua is polling-based, but MARINI can use external events to react almost instantly. For large data volumes, the Bulk API comes into play.
You define conflict rules: Which system wins? Should changes be merged? Or do you want to decide manually? MARINI displays conflicts in monitoring, so you’re never in the dark. You can define validation rules and field prioritization.
MARINI is not an Eloqua agency, but an iPaaS solution. We deliver the integration platform, but can also take on full service or work in co-creation mode. You decide whether you configure yourself or we do it for you.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating Oracle Eloqua and Dynamics 365 Business Central. Personalized. Tailored to your goals.
