Would you like to have consistent and accurate customer data in Oracle Eloqua and Dun & Bradstreet at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Oracle Eloqua and Dun & Bradstreet is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Oracle Eloqua Dun & Bradstreet interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Oracle Eloqua with Dun & Bradstreet and many other systems is also possible.
Oracle Eloqua is an enterprise marketing automation platform for complex B2B campaigns, lead management, scoring, and multi-channel orchestration. Dun & Bradstreet (D&B) is the world’s leading provider of business data and analytics for master data enrichment, compliance (KYC, AML, ESG), and risk management.
The Oracle Eloqua Dun & Bradstreet integration enables automatic enrichment of contacts and accounts in Eloqua with validated D&B data in real-time. Lead scoring becomes more precise, campaigns become more targeted, compliance requirements are met. Marketing and sales teams work with current, complete data instead of data gaps and legacy issues.
Eloqua users know the problem: Contacts and accounts are often incomplete, company data becomes outdated, duplicates emerge, and nobody knows who the actual managing director is. With the D&B integration, these gaps are automatically closed.
Enrich contacts with company data. As soon as a contact is created in Eloqua, the integration retrieves validated company data from D&B: industry, company size, address, managing directors, DUNS number. Your segmentation works because the data is accurate.
Lead scoring with reliable data. Scoring models are often based on company data. If company size is missing or incorrect, the score is useless. D&B data makes scoring models in Eloqua more precise, sales prioritizes the right leads.
Compliance check before the campaign. With D&B compliance data (KYC, AML, ESG), you can check before first contact whether a company is on sanctions lists or classified as high-risk. Especially important for regulated industries.
Prepare accounts for ABM campaigns. Account-based marketing thrives on accurate account data. D&B delivers hierarchies, subsidiaries, revenue data, and decision-maker positions. Your ABM campaigns in Eloqua reach the right contacts in the right companies.
Monitoring for existing customers. Once an account is linked with the DUNS, D&B monitors changes: rebranding, insolvency, new managing directors. The integration automatically pushes these updates to Eloqua, you react proactively instead of too late.
New customer search with Criteria Search. With D&B Criteria Search, you identify potential new customers by industry, size, location, and radius. These accounts are imported directly into Eloqua and integrated into campaigns. Targeted new customer acquisition instead of scattershot approach.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
Senior Consultant Master Data & Marketing Solutions at Dun & Bradstreet
With MARINI, we have a partner with whom cooperation is simple and straightforward. Short coordination channels, fast implementation, and a solution-oriented team—this is how we provide our customers with D&B data quickly, reliably, flexibly, and across systems.
For: C-Level, Executive Management, Business Development
Lead quality increases, conversion rates increase with it. When sales works with enriched leads, the sales cycle shortens. Every lead has complete company data, sales knows who they’re talking to. Instead of burning time with research, they’re selling.
Minimize compliance risks. With KYC and AML data from D&B, you check potential customers before the business relationship begins. Regulatory requirements are met, the risk of sanctions decreases, reputation remains intact.
Data quality as competitive advantage. According to studies, companies with clean data achieve 30% higher revenue. The integration ensures that your Eloqua data doesn’t become outdated or deteriorate. Data quality transforms from a problem into a strategic strength.
For: Marketing, Sales, Customer Success, Operations
Campaign targeting becomes precise. You can segment by industry, company size, location, and revenue because the data in Eloqua is current and complete. Instead of broad campaigns with weak response, you build targeted ABM campaigns with high conversion.
Lead scoring finally works. Your scoring model is based on validated company data instead of legacy issues. Sales trusts the scores because they reflect reality. Marketing proves its ROI because qualified leads actually become deals.
Sales sees who they’re calling. Every lead has company data, industry, decision-maker position, company size. Sales prepares conversations instead of guessing. Acceptance of marketing leads increases because they’re usable.
New customer acquisition becomes data-driven. With Criteria Search, you identify companies that match your ideal customer profile. These accounts are directly fed into Eloqua campaigns. You prospect in a targeted way instead of by gut feeling.
For: IT, Development, System Architects, Admins
All D&B data blocks available. MARINI supports all D&B data blocks: Master Data, Sales & Marketing Intelligence, Compliance, Financial Risk Assessment, Company Financials. You choose which data fields are synchronized to Eloqua. Custom fields in Eloqua are fully supported.
Bidirectional real-time synchronization. Contacts and accounts are automatically enriched with D&B data upon creation or modification. Updates in the D&B Data Cloud are pushed via monitoring. You don’t need to schedule batch jobs or upload CSV files.
Mapping, validation, and duplicate detection. Eloqua fields are flexibly mapped to D&B attributes. Validation rules check data quality before synchronization. The DUNS number serves as unique ID for duplicate matching. Conflicts are resolved according to configurable rules.
Monitoring and alerts directly in MARINI. You see in real-time which records were enriched, which failed, and why. Logs and error reports are available at any time. Alerts for critical errors via email or webhook.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
All D&B data blocks are available via MARINI: Master Data (company data, managing directors, industry), Sales & Marketing Intelligence, compliance data (KYC, AML, ESG), Financial Risk Assessment, and Company Financials. You choose which data fields are synchronized to Eloqua. An overview is available on the MARINI Data Marketplace.
The integration is primarily designed for enriching Eloqua data with D&B data. Contacts and accounts in Eloqua are enriched with validated company data. D&B monitoring automatically pushes changes to Eloqua. Changes in Eloqua are not synchronized back to D&B, as D&B serves as the reference data source.
Once an account in Eloqua is linked with the DUNS number, it’s added to D&B monitoring. When something changes in the D&B Data Cloud (rebranding, insolvency, new managing directors, new risk assessment), the change is automatically pushed and updated in Eloqua. You react proactively instead of too late.
The DUNS number serves as unique company ID and is used as reference field for duplicate matching. MARINI checks before creating new accounts whether a record with the same DUNS already exists. If yes, the existing record is updated instead of creating a new one.
Yes, with D&B Criteria Search you can identify potential new customers by criteria such as industry, company size, location, and radius. These accounts are imported directly into Eloqua and can be integrated into campaigns. Ideal for targeted new customer acquisition and ABM campaigns.
No. MARINI connects to your instance via the Eloqua REST API. No app or plugin is installed in Eloqua. The integration runs in the MARINI Cloud (EU-only hosting, GDPR-compliant). You configure mapping, validation, and synchronization rules via the MARINI no-code interface.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating Oracle Eloqua and Dun & Bradstreet. Personalized. Tailored to your goals.
