Would you like to have consistent and accurate customer data in Oracle Eloqua and CAS SmartWe at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Oracle Eloqua and CAS SmartWe is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Oracle Eloqua CAS SmartWe interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Oracle Eloqua with CAS SmartWe and many other systems is also possible.
Oracle Eloqua is an enterprise marketing automation platform for complex B2B campaigns, lead scoring, and multi-channel orchestration. CAS SmartWe is a cloud CRM with affordable cost-per-user, ideal for small sales teams managing contacts, sales opportunities, and tasks.
The Oracle Eloqua CAS SmartWe Integration connects both systems bidirectionally in real-time. Qualified leads from Eloqua campaigns flow directly into the CRM, sales information from SmartWe back into marketing. You synchronize contacts, companies, sales opportunities, and activities automatically. No Excel lists, no duplicate data maintenance, no version conflicts.
Typical use cases show where the integration delivers real value and eliminates manual work.
Automatically pass qualified leads to CRM. As soon as a lead reaches the scoring target in Eloqua, it is transferred to SmartWe with all activities, campaign membership, and engagement history. Sales immediately see which emails were opened and which assets were downloaded. No more manual lead handover, no information loss.
Use new contacts from SmartWe in Eloqua for campaigns. When sales creates new contacts in SmartWe, these automatically flow to Eloqua for customer retention marketing, upselling campaigns, or event invitations. You reach all contacts through the appropriate marketing channels without duplicate entry.
Use sales opportunities from SmartWe for closed-loop reporting. As soon as sales closes an opportunity in SmartWe, this information flows back to Eloqua. Marketing sees which campaigns led to revenue. You prove the ROI of your marketing activities, optimize budgets based on facts.
Synchronize lead status bidirectionally. When sales marks a lead as qualified or disqualified in SmartWe, this status automatically updates in Eloqua. Sales feedback flows directly back into marketing. You stop campaigns for already converted or rejected leads immediately.
Use company data from SmartWe for account-based marketing. CRM data such as industry, number of employees, or revenue potential from SmartWe flows to Eloqua for targeted ABM campaigns. You segment based on real company data rather than marketing engagement alone. Targeted campaigns replace waste.
Keep opt-in status synchronized bidirectionally. Consent changes in SmartWe are immediately transferred to Eloqua and vice versa. You remain GDPR-compliant across both systems without manual reconciliation or Excel exports. One system for all consents, one source of truth.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
For: C-Level, Management, Business Development
Finally make marketing ROI measurable. Closed-loop reporting shows which Eloqua campaigns lead to SmartWe opportunities and revenue. You allocate marketing budget based on proven performance rather than gut feeling. Investment decisions are based on facts, not assumptions.
Shorten lead-to-sale cycle. Sales works with pre-qualified leads from Eloqua that already show engagement. Time-to-revenue decreases, conversion rates increase. You measurably reduce cost per acquisition.
Ensure data quality across both systems. An integration is the single source of truth for contacts and companies. No more contradictory data between marketing and sales. You reduce operational friction caused by inconsistent systems.
For: Marketing, Sales, Customer Success, Operations
Marketing sees what sales does with leads. When sales contacts, rejects, or qualifies a lead in SmartWe, the status automatically updates in Eloqua. You stop nurturing campaigns for already converted leads immediately. No duplicate contacts, no spam to customers already in the sales process.
Sales receives leads with complete marketing history. As soon as a lead comes from Eloqua to SmartWe, all email opens, asset downloads, and webinars are visible. Sales conducts conversations with context instead of cold calls. Conversation success increases, drop-off rate decreases.
No more duplicate data maintenance. Contacts maintained in SmartWe automatically update in Eloqua and vice versa. You save time for strategic work instead of manual sync tasks. One contact, two systems, zero overhead.
Campaign segmentation based on real CRM data. Eloqua uses industry, company size, or deal status from SmartWe for precise segments. You address decision-makers in large accounts differently than startups. Relevance increases, campaigns perform better.
For: IT, Development, System Architects, Admins
Use REST APIs for bidirectional real-time synchronization. MARINI connects Eloqua REST API with SmartWe REST API via preconfigured adapters. You don’t need to write code, set up middleware, or operate servers. The integration runs in the MARINI Cloud, EU-only hosting included.
Configure object mapping without development effort. Contacts in Eloqua are mapped to contacts in SmartWe, accounts to companies, custom objects to individual fields. You define field rules and validations through a no-code interface. Changes to logic don’t require release cycles.
Automatically resolve conflicts in bidirectional synchronization. When the same contact is changed simultaneously in Eloqua and SmartWe, a predefined conflict resolution applies: leading system, timestamp, or manual approval. You avoid data loss and inconsistent states. Logging shows all conflicts transparently.
Use monitoring, alerts, and logs for all sync processes. You see in real-time which objects were synchronized, which errors occurred, and how long processes take. Alerts proactively inform you of problems. You maintain control over the integration without having to check the system daily.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Contacts from Eloqua are mapped to contacts in SmartWe, Accounts to companies, Campaigns to campaigns, and Lead Scores to CRM fields. Custom Objects from Eloqua can also be transferred to SmartWe fields. You define which objects and fields are synchronized. The integration is flexibly configurable.
For marketing activities, lead scoring, and campaign engagement, Eloqua is leading. For sales information, sales opportunities, and customer status, SmartWe is leading. With bidirectional sync, you can determine which system has data authority for which object or field. Conflicts are resolved according to predefined rules.
The integration can be configured in real-time or periodically. For time-critical processes like lead handover, you use real-time sync via webhooks or polling. For bulk updates like nightly data reconciliation, you use scheduled sync. MARINI flexibly supports both scenarios. You decide based on your requirements.
Yes, Custom Objects from Eloqua are fully supported and can be mapped to SmartWe fields or objects. MARINI uses the Eloqua REST and Bulk API to synchronize complex data models. You can map all Eloqua data structures in SmartWe, even without development effort.
MARINI offers duplicate checking by email address, company name, or external IDs. If a contact exists in both systems, it is not created twice but updated. You define matching rules flexibly. Existing duplicates can be merged through the MARINI interface.
For CAS integrations, Com:con is a well-known competitor. Oracle offers its own integration solutions such as Oracle Integration Cloud. MARINI differentiates itself through its no-code interface, EU-only hosting, GDPR compliance, and independent connection of any systems. You get faster implementation without enterprise iPaaS complexity.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Oracle Eloqua and CAS SmartWe. Personalized. Tailored to your goals.
