Would you like to have consistent and accurate customer data in Oracle Eloqua and CAS genesisWorld at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Oracle Eloqua and CAS genesisWorld is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Oracle Eloqua CAS genesisWorld interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Oracle Eloqua with CAS genesisWorld and many other systems is also possible.
Oracle Eloqua is the enterprise marketing platform for complex B2B campaigns, lead management, and multi-channel orchestration. CAS genesisWorld is the CRM system for mid-market companies with a focus on user-friendliness and sales management.
The Oracle Eloqua CAS genesisWorld integration connects marketing automation with sales in real-time. Leads are transferred with scores, activity history, and campaign attribution, while CRM data flows back for precise segmentation. This creates a complete view of every contact, from the first newsletter click to deal closure.
Campaigns improve, sales works more focused, marketing proves ROI. Six concrete scenarios.
Automate lead-to-sales processes. Qualified leads move into your CRM with scores, engagement history, and campaign attribution. Sales immediately sees who’s genuinely interested and why. No more manual handoffs, no lost leads.
Make lead scoring visible. Scoring values from Eloqua land directly in your CRM. Sales prioritizes correctly, marketing proves its contribution to the pipeline. Those with 80 points get called first.
Use CRM data for segmentation. Account data, deal status, and revenue information from genesisWorld flow to Eloqua. Campaigns become more relevant, response rates increase. Existing customers receive different messages than prospects.
Synchronize opt-in/opt-out. Consent status stays in bidirectional sync. Someone who unsubscribes in the CRM no longer receives emails. Someone who consents in the newsletter gets marked accordingly in the CRM. GDPR-compliant, automatically.
Control Account Based Marketing. Account data from genesisWorld drives ABM campaigns in Eloqua. Contact scores are aggregated at the account level. This enables targeted outreach to target accounts with higher conversion.
Enable closed-loop reporting. Opportunity and revenue data from genesisWorld flows back to Eloqua for attribution and ROI measurement. Marketing sees which campaigns actually generate revenue. The circle closes.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
For: C-Level, Executive Management, Business Development
Marketing ROI becomes measurable. When Eloqua campaigns are linked to CRM revenue, you can show which channels and messages actually lead to deals. Marketing transforms from cost center to revenue driver. The budget question answers itself.
Sales works more efficiently. Instead of screening a hundred leads, sales immediately sees the top 20 with high scores and concrete interest. Conversion rates increase, sales cycles shorten. More revenue per sales resource.
Customer retention becomes automated. Existing customers receive targeted retention and upselling campaigns based on CRM data. Someone who bought three months ago gets different content than someone whose contract is expiring. Customer lifetime value increases.
For: Marketing, Sales, Customer Success, Operations
Marketing sees what works. Before: Campaigns run into the void, sales says the leads are worthless. After: Closed-loop reporting shows which campaigns lead to deals. Marketing optimizes deliberately, sales gets better leads.
Sales has all information at hand. Before: Sales calls contacts without knowing they opened three emails and downloaded two whitepapers yesterday. After: Every call is based on current engagement. Conversations become more relevant.
Customer Success recognizes warning signs early. When an existing customer suddenly stops opening emails and shows no activity in the CRM, an alert goes out. Proactive action prevents churn before it’s too late.
Operations saves time on data hygiene. Duplicates, outdated records, and inconsistent fields disappear through automatic synchronization. No more manual CSV imports, no weekend data cleanup sessions. The system handles it.
For: IT, Development, System Architects, Admins
APIs and mapping are solved. Eloqua offers REST and Bulk APIs, genesisWorld REST and SOAP. MARINI connects both, maps fields, validates data types. Custom objects in both systems are supported. You don’t need to write a single line of code.
Conflicts are handled automatically. When a record is changed simultaneously in both systems, a configurable rule decides which version wins. Leading system, timestamp, or field-level options are available. No data loss, no inconsistencies.
Monitoring and alerts run out of the box. Logs show every transaction, alerts report errors or deviating data volumes. You see immediately when something goes wrong and can intervene deliberately. No black box.
On-prem and cloud are no problem. CAS genesisWorld often runs on-premises, Eloqua is cloud. MARINI connects both without installation in the systems. EU hosting, GDPR-compliant, ISO 27001-certified. Security and compliance are ensured.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically contacts, accounts, lead scores, campaign memberships, consent status, and activities. In Eloqua also custom objects, in genesisWorld opportunities, projects, and activities. MARINI maps all objects bidirectionally.
Yes, MARINI connects cloud and on-prem without installation in the CRM. Eloqua is cloud-based, genesisWorld often runs locally. Integration occurs via secure connections, EU hosting, GDPR-compliant.
That depends on your process. Often genesisWorld is leading for master data (addresses, contacts), Eloqua for marketing activities and scores. MARINI allows bidirectional sync with configurable rules determining which system wins in conflicts.
Yes, custom objects in Eloqua and genesisWorld are fully supported. MARINI maps them like standard objects. You can synchronize any data models, even complex structures for ABM or product catalogs.
MARINI detects duplicates based on configurable matching rules (email, CRM ID, external ID). You decide whether records are merged, overwritten, or ignored. No more duplicate contacts, no data hygiene projects.
Yes, MARINI hosts exclusively in the EU, is GDPR and revDSG compliant. Data center is ISO 27001-certified. Consent status is synchronized bidirectionally, deletions are enforced across all systems. Data protection is ensured.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating Oracle Eloqua and CAS genesisWorld. Personalized. Tailored to your goals.
