Would you like to have consistent and accurate customer data in Odoo and SugarCRM at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Odoo and SugarCRM is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Odoo SugarCRM interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Odoo with SugarCRM and many other systems is also possible.
Odoo delivers modular ERP with over 80 apps for inventory management, accounting, and e-commerce. SugarCRM offers flexible CRM processes with high customizability for sales and customer service. Both systems work powerfully when they exchange their data.
The Odoo SugarCRM Integration connects ERP master data with CRM processes: customers and contacts bidirectionally synchronized, orders and invoices visible in CRM, product prices available from Odoo. Custom modules in both systems are fully supported. Real-time, bidirectional, without installation in the systems.
The integration synchronizes master and transactional data across system boundaries. Odoo as ERP leads in inventory management, products, and financial data. SugarCRM leads in sales activities and pipeline management.
Bidirectionally synchronize customers and contacts. res.partner from Odoo is mapped to Accounts and Contacts in SugarCRM. The is_company flag in Odoo determines whether a record is created as an Account or Contact. Changes in both directions are transferred in real-time, duplicates automatically detected.
Connect Opportunities to Sales Orders. Won Opportunities in SugarCRM are created as Sales Orders in Odoo. The order goes through Odoo inventory management, the status flows back into CRM. Sales sees order progress without switching systems.
Make product master data from Odoo available in CRM. Products, price lists, and categories from Odoo are synchronized in SugarCRM. Sales works with current prices, no more outdated quotes. Price changes in ERP are immediately visible in CRM.
Transfer invoice status to CRM. Invoices and payment status from Odoo are displayed on Accounts in SugarCRM. Sales knows outstanding items before customer conversations. Finance data remains in Odoo, sales works with current information.
Integrate custom modules on both sides. Odoo and SugarCRM allow individual data models. MARINI synchronizes custom modules and custom fields just like standard objects. Your individual processes remain consistent.
Play back marketing activities from SugarCRM Market. If you use Sugar Market: lead scoring, campaign attribution, and email engagement become visible in CRM. Sales prioritizes qualified leads, no more cold calls.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Sales and Finance work with the same customer data. No more separate truths. Accounts, prices, and orders are consistent in both systems. You reduce coordination effort and error sources, teams focus on their business.
Quote-to-Cash becomes seamless. The sales process doesn’t end with a won Opportunity. Orders flow automatically into ERP, invoice status back into CRM. Your processes become faster, error rates measurably decrease.
Custom processes remain consistent. Both systems thrive on individual customization. The integration ensures your specific workflows function across system boundaries. Your investment in customizing pays off across all systems.
For: Marketing, Sales, Customer Success, Operations
Sales works with current prices and product data. Product catalog and price lists from Odoo are available in CRM. You create quotes with the right prices, no more queries to Finance. Price changes in ERP are immediately visible in CRM.
View outstanding items before customer conversations. Invoice status and payment terms from Odoo are displayed on Accounts. You enter conversations informed, can proactively address outstanding items. No more unpleasant surprises.
Track order progress without switching systems. The status of won Opportunities is played back from Odoo. You see delivery status and invoice information directly in CRM. No more switching to ERP needed.
Hand over marketing-qualified leads directly to sales. When Sugar Market is in use: leads with scoring and engagement history automatically land in CRM. Sales works prioritized, no more cold calls.
For: IT, Development, System Architects, Admins
REST APIs fully utilized on both sides. Odoo offers XML-RPC and JSON-RPC, SugarCRM an extensive REST API (v11). MARINI fully utilizes both interfaces, all modules available via API are integrable. No compromises on functionality.
res.partner mapping automatically solved. Odoo has no native separation between Accounts and Contacts. MARINI maps the is_company flag to the corresponding objects in SugarCRM. Companies remain Companies, Contacts remain Contacts, bidirectional and conflict-free.
Custom modules and custom fields fully supported. Both systems allow individual data models. MARINI synchronizes custom modules just like standard objects. Your individual processes remain consistent, without restriction.
No installation in the systems required. MARINI connects both systems via their APIs, without plugins or agents. Updates on Odoo or SugarCRM side don’t break anything. Your system landscape remains maintainable.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, res.partner (as Accounts and Contacts), Leads, Opportunities, Products, Sales Orders, Invoices, and Activities are synchronized. Custom modules on both sides are fully supported. Odoo uses res.partner as the central object for customers, suppliers, and contacts, MARINI automatically maps the is_company flag to the corresponding SugarCRM objects.
In Odoo, res.partner is the central object for customers, suppliers, and contacts, without native separation into Accounts and Contacts. MARINI automatically maps the is_company flag: if set, the record is created as an Account in SugarCRM, otherwise as a Contact. The assignment occurs bidirectionally and conflict-free, you don’t need to manually configure anything.
Odoo is typically leading for inventory management, product master data, prices, orders, invoices, and inventory levels. SugarCRM leads in sales activities, pipeline management, opportunity tracking, and customer service cases. For customer master data, either system can be leading, depending on the process. MARINI supports flexible leadership directions for each object.
Yes, fully. Odoo allows custom models via Studio or development, SugarCRM offers custom modules and custom fields. MARINI synchronizes both like standard objects. Your individual data models remain consistent, without restriction. Mappings and field rules can be configured for custom modules just like for standard objects.
Yes, MARINI supports both Odoo Community and Odoo Enterprise. The only requirement is that the API is available and accessible. This applies to cloud installations (Odoo Online, Odoo.sh) and on-premise systems. SugarCRM is also supported in all editions: Sugar Sell, Sugar Serve, Sugar Market, Sugar Enterprise, and Sugar Professional.
Via the MARINI Integration Platform, Odoo and SugarCRM can be connected with practically any system: Marketing Automation (Evalanche, Inxmail), E-Commerce (Shopware, Magento), Data Quality (D&B), ERP systems (SAP, Dynamics 365), and other CRM systems. Bidirectional, real-time, without installation in the target systems. MARINI knows the specifics of both systems and solves mapping challenges automatically.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We support you in integrating Odoo and SugarCRM. Personalized. Tailored to your goals.
