Would you like to have consistent and accurate customer data in Odoo and Shopware at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Odoo and Shopware is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Odoo Shopware interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Odoo with Shopware and many other systems is also possible.
Odoo is the modular open-source business suite that unites over 80 official apps: from CRM and ERP to e-commerce, accounting, HR, and project management. Worldwide, over 12 million users trust Odoo to centrally manage their entire business processes. Shopware is Germany’s leading e-commerce platform, known for flexibility, strong B2B capabilities, and a clear focus on the DACH market.
The Odoo Shopware integration seamlessly connects both worlds: orders from the shop automatically become orders in Odoo, inventory levels synchronize in real-time, prices and product data remain consistent across all channels. The result is a continuous order-to-cash process without media breaks, manual entries, or data gaps. With MARINI, this connection becomes child’s play: bidirectional, in real-time, and without installation in your systems.
The integration makes the difference between reactive firefighting and proactive control. Here are the most important use cases companies implement daily.
Shop orders automatically become orders. Every order placed in the Shopware shop is immediately created as a sales order in Odoo, including customer data, line items, prices, and payment information. Your team works with current data, accounting has all information, and shipping knows exactly what goes out. No copy-paste, no delays.
Inventory levels synchronize in real-time. What the ERP shows as available displays correctly in the shop. What gets sold immediately reduces stock in Odoo. Overselling is a thing of the past, customers see realistic delivery times, and your warehouse remains plannable. This also applies if you operate multiple Shopware instances: MARINI orchestrates all data flows centrally.
Product master data and prices remain consistent. Article descriptions, categories, attributes, price lists: everything is synchronized bidirectionally. Change a price in Odoo, it appears in the shop. Create a new product, it’s online. This consistency across all channels saves time and prevents costly errors.
Customer data is managed centrally. Whether a customer orders in the shop or is created as a contact in the ERP: MARINI synchronizes addresses, customer groups, and purchase history. This is the foundation for personalized marketing, intelligent segmentation, and better service.
Invoice and shipping status are visible to everyone. When Odoo creates an invoice or updates shipping status, the customer sees it in their shop account. Your customer service has access to all relevant information without jumping between systems. This reduces inquiries and improves customer experience.
Multiple Shopware instances can be connected to one Odoo. Do you operate a B2C and a B2B shop? MARINI can connect both instances with your Odoo ERP and intelligently distribute all data streams. What often fails with standard plugins is everyday business for MARINI: flexible multi-instance scenarios synchronized in real-time.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-level, management, business development
You scale without technical hurdles. If you want to grow, you need infrastructure that grows with you. The Odoo Shopware connection via MARINI gives you exactly that: you can add new sales channels, integrate additional shops, or open up international markets without reinventing the wheel with every expansion. Your systems are ready before the market is.
Your total cost of ownership decreases measurably. Manual data maintenance costs money, errors cost even more. With seamless integration, you save FTEs, reduce returns due to incorrect inventory, and eliminate delays in order processing. These aren’t soft benefits, but hard euros visible in your P&L.
You maintain control over your data. MARINI hosts exclusively in the EU, is GDPR-compliant, and ISO 27001-certified. Your data never leaves European jurisdiction. This gives you legal certainty and protects your competitive advantages, especially when working with sensitive customer data or proprietary product information.
For: marketing, sales, customer success, operations
Marketing works with real purchase data. Instead of relying on gut feeling, you use order history, product interests, and customer behavior from the shop directly for your campaigns. Which products do certain segments buy? Who abandoned? Who’s ready for cross-selling? These insights are available in Odoo because the integration delivers them.
Sales knows their customers’ shop status. Did the B2B customer just trigger a large order? Is an invoice still outstanding? Which products interest them? With the Odoo Shopware connection, your sales team has all information in one system. This enables proactive outreach and significantly shortens the sales cycle.
Customer service transforms from bottleneck to differentiator. When a customer calls asking about their order, your team immediately has access to order status, shipping information, and payment history. No inquiries to other departments, no waiting times. This increases customer satisfaction and drastically reduces processing time per ticket.
Operations can finally plan instead of react. With synchronized inventory levels and order forecasts from the shop, you know exactly when to reorder. You avoid excess inventory and out-of-stock situations simultaneously. This improves your working capital ratio and makes your supply chain resilient.
For: IT, development, system architects, admins
No installation in your systems required. MARINI connects directly to the existing APIs of Odoo and Shopware. You don’t need to install plugins or deploy custom code in Odoo or Shopware. This keeps your systems lean, updateable, and maintainable. During version changes or updates, the integration remains stable.
All endpoints are available, including custom endpoints. MARINI can use all Shopware 6 endpoints, including custom extensions. The same applies to Odoo: whether standard objects or custom models, everything can be integrated. This gives you maximum flexibility for specific requirements beyond standard scenarios.
Mapping and field rules are visually configurable. Odoo uses “res.partner” as the central object for customers and contacts, Shopware only has “Customer”. MARINI resolves such structural differences through intelligent mapping. You can define rules, build validations, and avoid duplicates, all via a no-code interface.
Monitoring and logs give you full transparency. Every synchronization is logged, errors are immediately visible, alerts inform you proactively. You see exactly which data flowed when and where. This is not only practical for operations but also indispensable for audits and compliance evidence.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In Odoo, typically Contacts (res.partner), Products, Sales Orders, Invoices, Inventory, and Prices are synchronized. Custom models are also supported. Important to know: in Odoo, res.partner is the central object for customers, suppliers, and contacts. MARINI automatically handles the correct mapping to Shopware structures.
Yes, MARINI supports both versions. Shopware 5 has been end of life since July 2024 but continues to be connected. Shopware 6 offers significantly more possibilities with its modern REST API, and MARINI can use all endpoints, including custom endpoints for individual extensions.
Absolutely. MARINI is designed to handle complex multi-instance scenarios. Many customers operate a B2C and a B2B shop and want to connect both to the same ERP. MARINI orchestrates data flows intelligently and in real-time, regardless of how many instances are involved.
That depends on the use case. Odoo is typically leading for inventory management, orders, invoices, stock levels, and accounting. Shopware leads for product presentation in the shop, shopping carts, and the checkout journey. MARINI ensures both systems do what they do best while keeping all data consistent.
No. MARINI connects directly to the APIs of both systems without requiring you to install plugins or custom code in your systems. This keeps your infrastructure lean, updateable, and maintainable. The integration remains stable during version changes.
That depends on your requirements. Standard scenarios like orders, products, and customers can go live within a few days. More complex setups with custom objects, multiple instances, or specific mapping rules take a bit longer. MARINI offers full-service support: we handle the setup or work in co-creation mode with your team.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating Odoo and Shopware. Personalized. Tailored to your goals.
