Would you like to have consistent and accurate customer data in Odoo and SAP Sales Cloud V2 at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Odoo and SAP Sales Cloud V2 is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Odoo SAP Sales Cloud V2 interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Odoo with SAP Sales Cloud V2 and many other systems is also possible.
Odoo is a modular open-source business suite with over 80 official apps, from CRM via ERP to e-commerce. More than 12 million users worldwide trust Odoo for inventory management, sales, accounting, and more. SAP Sales Cloud V2 is the next generation of SAP’s CRM solution, featuring a modern user interface, AI integration, and an advanced API architecture based on the SAP Business Technology Platform.
The Odoo SAP Sales Cloud V2 integration seamlessly connects your business processes: customer profiles, opportunities, orders, products, and activities flow bidirectionally and in real-time between both systems. You eliminate manual double entry, gain a complete customer journey, and enable your team to work where they’re most productive.
The bidirectional connection between Odoo and SAP Sales Cloud V2 brings your business suite and CRM onto a common data foundation.
Synchronize customers and contacts. Customer profiles from Odoo (res.partner) are automatically synchronized as accounts and contacts in SAP Sales Cloud V2. Changes in one system appear immediately in the other, including addresses, contacts, and custom fields.
Bidirectional opportunity synchronization. Leads and opportunities from SAP Sales Cloud V2 become Odoo opportunities or sales orders. Your sales team works in the CRM while ERP and accounting process the data in Odoo.
Automatically transfer orders. Won opportunities in SAP Sales Cloud V2 automatically create sales orders in Odoo. Order confirmations, delivery status, and invoice information flow back to the CRM.
Centrally maintain product master data. Product catalog, price lists, and availability from Odoo are available to your sales team in SAP Sales Cloud V2. Price changes are synchronized in real-time.
Link activities and tasks. Emails, calls, and meetings from SAP Sales Cloud V2 are captured as activities in Odoo. Your team has a complete communication history, regardless of which system they work in.
Integrate custom objects and fields. Both systems support custom objects. MARINI maps your individual entities and field rules without requiring developers.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Shorter sales cycles and higher close rates. When your sales team works in SAP Sales Cloud V2 and can immediately access inventory levels, prices, and delivery dates from Odoo, the time from inquiry to signature is reduced. No more waiting for feedback from ERP.
Transparency across the entire customer journey. You see in real-time how leads develop into orders, which products are successful, and where bottlenecks exist. Dashboards in both systems show the same data—no more discussions about conflicting numbers.
Scalability without system boundaries. Whether you’re building a new business area, entering international markets, or opening new sales channels, the integration grows with you. Custom objects and new modules in Odoo or SAP Sales Cloud V2 are integrated without additional development effort.
For: Marketing, Sales, Customer Success, Operations
Sales works in the CRM, data comes from the ERP. Your sales team uses SAP Sales Cloud V2 for opportunities, guided selling, and AI-based insights. At the same time, they see inventory levels, delivery times, and prices from Odoo in real-time, without switching systems.
No more duplicate data entry. Before: Customer is created in CRM, then manually transferred to ERP, later data changes and somewhere the update is missing. After: Enter once, current everywhere. Time saved per customer record: at least 10 minutes.
Order processing without media breaks. A won deal in SAP Sales Cloud V2 automatically creates a sales order in Odoo. Accounting processes the invoice, shipping plans the logistics, sales sees in the CRM when the delivery ships. No emails, no Excel lists.
Complete communication history. All emails, calls, and meetings from SAP Sales Cloud V2 appear in Odoo. Your customer success team can trace the complete sales history without opening the CRM.
For: IT, Development, System Architects, Admins
Modern API architecture without legacy baggage. SAP Sales Cloud V2 uses OData v4 REST APIs, Odoo offers XML-RPC and JSON-RPC. MARINI connects both via native adapters, no middleware monsters. Your IT doesn’t need to install or customize anything in the source systems.
Object mapping with res.partner logic. Odoo uses res.partner as the central object for customers, suppliers, and contacts. SAP Sales Cloud V2 distinguishes between accounts and contacts. MARINI handles the mapping via flags (is_company, customer_rank) automatically, you only define the field rules.
Conflict resolution and data validation. What happens when the same customer record is changed simultaneously in both systems? MARINI detects conflicts, applies defined rules (e.g., CRM leads for contact data, ERP leads for billing addresses), and logs every decision. You can set which system wins for which field in the no-code interface.
Custom objects and fields without code. Both systems support custom objects. In MARINI, you define via the graphical interface which custom entities are synchronized and which field rules apply. You implement changes to the data model with a click, no deployment necessary.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, MARINI synchronizes Contacts (res.partner from Odoo to Accounts/Contacts in SAP Sales Cloud V2), Leads, Opportunities, Sales Orders, Products, Activities, and Custom Objects. Odoo uses res.partner as a central object for customers, suppliers, and contacts, distinguished by flags. MARINI handles the mapping to the separate objects in SAP Sales Cloud V2 automatically. You decide which objects and fields are synchronized.
Yes, MARINI supports both Odoo Community and Enterprise Edition. The requirement is that the API is available and accessible. This applies to Odoo Online, Odoo.sh, and on-premise installations. SAP Sales Cloud V2 is also available as a cloud solution and offers modern OData v4 REST APIs.
That depends on your processes. Typically, Odoo leads for inventory management, orders, invoices, and stock levels. SAP Sales Cloud V2 leads for sales activities, opportunities, and CRM-specific fields like AI-based scoring values. You can define field-by-field in MARINI which system wins in case of conflicts. For bidirectional synchronization, we recommend clear responsibilities per object.
Both systems support custom objects—Odoo via Studio or development, SAP Sales Cloud V2 via Custom Modules. In MARINI, you define via the no-code interface which custom entities are synchronized, what the field rules look like, and which validations apply. You can implement changes to the data model at any time with a click, without developers or deployment processes.
MARINI automatically detects conflicts and applies defined rules. You can specify field-by-field which system leads in case of conflicts, for example CRM for contact data, ERP for billing addresses. Every conflict resolution is logged, you can trace it in the monitoring. Alerts inform you when manual decisions are necessary.
The duration depends on the complexity of your processes and the number of objects. You can configure a standard setup with Accounts, Contacts, Opportunities, Sales Orders, and Products in a few days. For complex scenarios with many custom objects, specific field rules, and multiple instances, plan for two to four weeks. MARINI offers full-service support—you don’t need to develop yourself.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating Odoo and SAP Sales Cloud V2. Personalized. Tailored to your goals.
