Would you like to have consistent and accurate customer data in Odoo and SAP C4C at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Odoo and SAP C4C is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Odoo SAP C4C interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Odoo with SAP C4C and many other systems is also possible.
Odoo is your modular business suite with CRM, ERP, e-commerce, accounting, and 80+ apps. SAP C4C is SAP’s cloud CRM for sales and service with native SAP ERP integration.
The Odoo SAP C4C integration connects Odoo’s flexibility with the SAP ecosystem. Customer data, leads, opportunities, and orders flow bidirectionally, sales and operations finally work from a single source. No duplicate data entry, no media breaks, no outdated data anymore.
Many companies use Odoo for inventory management, warehousing, and accounting, while SAP C4C serves as the CRM for sales and service. Without integration, data silos, manual transfers, and errors emerge.
Synchronize customer master data. Customers and contacts from Odoo (res.partner) are mapped as Accounts and Contacts in SAP C4C. Changes in one system automatically appear in the other, sales and accounting work with the same data.
Transfer leads from marketing. Qualified leads from marketing campaigns are captured in SAP C4C and automatically created as CRM leads in Odoo. Sales and operations start seamlessly with a lead that already contains all relevant information.
Turn opportunities into quotes. When an opportunity is won in SAP C4C, a quote or sales order is automatically created in Odoo. The sales process doesn’t end in the CRM but flows directly into order fulfillment.
Keep products and prices up to date. Product catalog and prices from Odoo are available in SAP C4C. Sales reps always see current prices and availability without switching between systems.
Display invoice status in CRM. Open items, payment receipts, and invoice status from Odoo become visible in SAP C4C. Sales immediately recognize whether a customer is creditworthy or has outstanding receivables before creating new quotes.
Integrate custom business objects. SAP C4C fully supports custom modules. Through MARINI, even self-created business objects can be synchronized bidirectionally with Odoo, enabling seamless mapping of individual processes.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Executive Management, Business Development
Revenue grows when friction disappears. With bidirectional synchronization between Odoo and SAP C4C, the time from lead generation to order shrinks. Sales works with current product data and prices, operations immediately see won opportunities. Faster processes mean more closed deals.
Transparency across the entire customer journey. From the first marketing touchpoint through the opportunity in CRM to the invoice in Odoo: Everything is traceable, reports show real performance. You recognize which campaigns work, where bottlenecks emerge, and where optimizations pay off.
TCO decreases, flexibility increases. Instead of maintaining separate middleware or manual processes, integration runs via a central iPaaS platform. Changes to objects or mappings occur without development effort, new use cases emerge in days instead of months. The investment in two strong systems pays off without them working in isolation.
For: Marketing, Sales, Customer Success, Operations
No more duplicate data entry. Before: Lead captured in SAP C4C, then manually transferred to Odoo. Today: Lead is automatically synchronized, including all activities and custom fields. Time for sales remains where it belongs: with the customer.
Current prices without asking. Sales reps see product data and prices from Odoo in SAP C4C in real-time. No Excel lists, no inquiries to purchasing, no outdated catalogs. Quotes are created faster, with fewer errors.
Orders flow automatically into operations. Won opportunities are directly created as sales orders in Odoo. Warehouse, production, and logistics start without delay, the customer receives their goods faster. Customer success sees delivery status without jumping between systems.
Payment behavior in view. Open invoices and payment receipts from Odoo appear in SAP C4C. Sales recognize risks before accepting new orders and can proactively approach customers whose payment discipline is declining.
For: IT, Development, System Architects, Admins
Bidirectional synchronization via OData and XML-RPC. SAP C4C offers OData REST APIs, Odoo uses XML-RPC and JSON-RPC. MARINI translates between both worlds, maps objects like res.partner to Accounts and Contacts, and ensures real-time updates. Webhooks in both systems enable event-based synchronization.
Mapping res.partner to SAP C4C Accounts and Contacts. Odoo uses res.partner as the central object for customers, suppliers, and contacts. SAP C4C distinguishes between Accounts and Contacts. MARINI correctly maps the is_company flag and automatically creates the right objects in the target system. No manual transformations, no data duplicates.
Custom business objects fully supported. SAP C4C allows custom modules and entities available via the OData API. MARINI can synchronize all objects accessible via the API, including self-created ones. Individual business processes remain flexible without requiring modifications to standard functions.
Conflict management and validation. When the same object is changed in both systems, conflict resolution applies: timestamp, leading system, or manual review. Validation rules check data before transfer, erroneous records are logged and alerted without blocking the overall process.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Contacts (res.partner in Odoo, Accounts and Contacts in C4C), Leads, Opportunities, Sales Orders, Products, Quotes, and Tickets are synchronized. Custom Business Objects in SAP C4C are also supported. MARINI correctly maps res.partner to the separate Accounts and Contacts objects in C4C by evaluating the is_company flag.
Yes, SAP C4C Custom Modules and entities are fully supported. All Custom Business Objects available via the OData API can be synchronized bidirectionally with Odoo. This enables individual business processes without requiring modifications to standard functions.
This depends on the use case. Odoo is typically leading for operations, inventory, invoices, and accounting. SAP C4C leads for CRM activities like leads, opportunities, sales visits, and service tickets. MARINI allows you to define for each object individually which system leads or whether bidirectional synchronization occurs.
MARINI offers multiple conflict resolution strategies: timestamp-based (last change wins), leading system has priority, or manual review by administrators. Conflicts are logged and reported via alert so critical changes are not lost. Validation rules check data before transfer.
Both are possible. Webhooks in SAP C4C and Automated Actions in Odoo enable event-based real-time synchronization. For large data volumes or initial loads, batch processes can be configured. You decide per object which mode fits.
Yes, MARINI supports both editions as well as cloud and on-premise installations. The prerequisite is that the API is available and accessible. Integration occurs directly via the Odoo API without installing modules in Odoo. SAP C4C cloud deployments are also fully supported.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating Odoo and SAP C4C. Personalized. Tailored to your goals.
