Would you like to have consistent and accurate customer data in Odoo and Salesforce Sales Cloud at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Odoo and Salesforce Sales Cloud is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Odoo Salesforce Sales Cloud interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Odoo with Salesforce Sales Cloud and many other systems is also possible.
Odoo is a modular business suite: CRM, ERP, accounting, inventory, e-commerce – all from one source. Salesforce Sales Cloud is the leading enterprise CRM platform focused on sales, pipeline, and opportunities.
The Odoo Salesforce Sales Cloud Integration connects ERP and sales. Sales teams in Salesforce work with real products, current prices, and live inventory levels from Odoo. Won opportunities automatically become orders in the ERP, invoice status and delivery information flow back into the CRM. No media breaks, no data duplication, no missed opportunities.
When Odoo is your ERP and Salesforce is your sales cockpit, classic breaks occur: Sales creates quotes with outdated prices, Finance learns about won deals too late, inventory doesn’t know about upcoming orders. The integration closes these gaps.
Opportunity to order without data entry. As soon as a deal in Salesforce goes to “Closed Won”, the order is created in Odoo. Products, quantities, prices, terms are transferred. Finance can invoice directly, inventory is informed.
Centrally maintain product catalog and prices. The product master lives in Odoo, including price books and discounts. Salesforce displays this data live. Sales always works with current information, without Excel or queries.
Invoice and delivery status visible in CRM. Open invoices, payment receipts, delivery status are written from Odoo to the Salesforce account. Sales can proactively inform customers or initiate follow-up activities.
Keep customer master data synchronized. Accounts and Contacts in Salesforce, res.partner in Odoo: One customer, two systems, one data status. MARINI automatically maps between the different data models (is_company flag vs. Accounts/Contacts).
Base forecast on real numbers. Pipeline data from Salesforce meets actual orders and bookings from Odoo. Sales planning becomes more reliable, surprises rarer.
Check inventory availability when quoting. Before a quote goes out, Salesforce can query live inventory levels in Odoo. This prevents unrealistic delivery promises and dissatisfied customers.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Executive Management, Business Development
Faster time-to-revenue. When deals no longer need to be manually transferred to the ERP, the quote-to-cash cycle is noticeably shortened. Less friction means faster invoicing, faster collection.
Better forecast quality. When pipeline data from Salesforce and real bookings from Odoo come together, forecasts become more reliable. You see earlier where gaps arise or where capacities are lacking.
Scalable processes instead of manual patchwork. Growth doesn’t work when each department maintains its own Excel. The integration creates end-to-end workflows and reduces dependencies on individuals.
For: Marketing, Sales, Customer Success, Operations
Sales works with real data. No more outdated price lists, no uncertainty about inventory levels. Everything in the quote is current and available.
Customers get clear statements. When sales sees live what’s in stock and when deliveries go out, precise commitments can be made. This significantly increases customer satisfaction.
Opportunities no longer disappear into no man’s land. After deal close, Odoo takes over automatically. No forgotten orders, no queries to Finance, no media break.
Customer Success sees the complete picture. Invoice status, open items, delivery history from Odoo are displayed in the Salesforce account. Proactive support becomes possible before customers reach out.
For: IT, Development, System Architects, Admins
API-native connection on both sides. Odoo offers XML-RPC and JSON-RPC, Salesforce REST and SOAP APIs. MARINI fully utilizes both interfaces, including custom objects and modules.
Mapping between different data models. Odoo only knows res.partner (customers, suppliers, contacts), Salesforce separates Accounts and Contacts. MARINI automatically maps this correctly via flags (is_company) and rules.
Real-time or batch, depending on use case. Orders and products can be synchronized live. Master data also at night via batch. You decide what runs when.
No installation in the systems required. MARINI runs outside of Odoo and Salesforce. You don’t need to install modules, maintain plugins, or fear upgrades.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In Odoo: res.partner (customers, suppliers, contacts), Products, Sales Orders, Invoices, Inventory. In Salesforce: Accounts, Contacts, Opportunities, Products, Price Books, Orders. Custom objects and modules on both sides are also supported.
Odoo uses a unified object (res.partner) for customers, suppliers, and contacts, but distinguishes via the is_company flag. Salesforce separates Accounts and Contacts. MARINI maps automatically: is_company = true becomes Account, is_company = false becomes Contact.
Yes. Both custom objects in Salesforce and custom models in Odoo (via Studio or development) can be fully integrated. MARINI uses the APIs of both systems without restriction.
Yes. MARINI supports both Odoo Community and Enterprise Edition. The prerequisite is that the API is available and accessible. Both cloud instances (Odoo Online, Odoo.sh) and on-premise are supported.
No. MARINI runs as an external integration platform. No modules, plugins, or packages are installed in Odoo or Salesforce. This reduces maintenance effort and avoids conflicts during updates.
Yes. Typically, Odoo is leading for ERP, products, prices, inventory levels, and invoices. Salesforce is leading for sales activities, pipeline, and opportunities. You define the data flow direction per object.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating Odoo and Salesforce Sales Cloud. Personalized. Tailored to your goals.
