Would you like to have consistent and accurate customer data in Odoo and HubSpot at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Odoo and HubSpot is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Odoo HubSpot interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Odoo with HubSpot and many other systems is also possible.
Odoo is a modular open-source business suite with over 80 official apps: CRM, ERP, e-commerce, accounting, HR, project management, and more. Over 12 million users worldwide utilize the platform, available as Community Edition (free) or Enterprise Edition (commercial). HubSpot is a Customer Platform with 7 integrated hubs for Marketing, Sales, Service, Content, Operations, Commerce, and Data.
The Odoo HubSpot integration enables bidirectional real-time synchronization of contacts, companies, leads, opportunities, deals, products, and quotes. Particularly valuable: Odoo brings inventory management, accounting, and operational processes, while HubSpot delivers marketing automation, lead scoring, and sales-focused tools. You leverage the strengths of both worlds without manually copying data.
When Odoo handles inventory and accounting while HubSpot manages lead generation and marketing automation, you quickly end up with two separate data worlds. The integration bridges this gap.
Bidirectional customer and contact synchronization. In Odoo, the central object is called “res.partner” and covers customers, suppliers, and contacts. In HubSpot, there are Companies and Contacts. MARINI automatically translates the Odoo “is_company” flag into the HubSpot model. Your sales team works in HubSpot, finance in Odoo, both see the same customer data.
Transfer leads from marketing directly to ERP. HubSpot qualifies leads with lead scoring, engagement tracking, and workflows. As soon as a lead reaches SQL status, it lands as crm.lead in Odoo. From there, sales takes over the opportunity, creates quotes and orders. No manual handoffs, no Excel lists.
Synchronize quotes and orders. A deal in HubSpot becomes a Sale Order in Odoo. Status changes, line items, prices, and terms flow bidirectionally. Accounting and sales work with the same information, discrepancies between quotes and invoices are a thing of the past.
Centrally maintain product master data and prices. You maintain article master data, price lists, and customer-specific conditions in Odoo. HubSpot automatically displays this data in deals, quotes, and product libraries. Your sales team calculates quotes with real ERP prices, no more outdated spreadsheets.
Make invoice status visible in CRM. Outstanding items, payment terms, and due dates from Odoo appear in the HubSpot contact. Customer Success and sales immediately see if a customer is overdue, which invoices are outstanding, and when the last payment was received. Proactive communication instead of reactive escalation.
Make marketing activities visible in Odoo. Email engagement, scoring values, and campaign history from HubSpot flow into Odoo. Your sales team knows what content a customer has read, which webinars they attended, and how engaged they are. This makes sales conversations more relevant and targeted.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
Principal Enterprise Account Executive DACH at HubSpot Inc.
With MARINI, our customers can get started quickly and easily, implementing their first integrations in the shortest possible time. At the same time, the platform offers the flexibility to gradually map even very complex use cases step by step. This enables us to seamlessly integrate HubSpot even in the most demanding system landscapes and deliver real added value for our customers.
Principal Partner Manager & Team Lead at HubSpot Inc.
For us at HubSpot, integrations with ERP systems like SAP S/4HANA are a daily topic. With MARINI, we have found a reliable partner for this. The connection between HubSpot and SAP S/4HANA is just one of the projects where we have brought customers to success through excellent collaboration.
For: C-Level, Management, Business Development
Lower total cost of ownership. Odoo is comparatively affordable, HubSpot scales with your growth. The integration prevents duplicate data maintenance, reduces manual errors, and accelerates processes. You pay for two systems but get the efficiency of an integrated solution. Finance and sales work with the same numbers, reporting becomes reliable.
Accelerate lead-to-cash. From initial inquiry through quote and order to paid invoice: every status change happens automatically, no media breaks, no waiting times. Your sales team qualifies faster, finance invoices on time, your cash conversion cycle shrinks. These are measurable percentage points in EBITDA margin.
Scalability without system change. Odoo grows modularly, HubSpot brings all customer platform functions. The integration scales along, even when you activate new modules in Odoo or add HubSpot hubs. You remain flexible without introducing a new ERP or CRM every few years.
For: Marketing, Sales, Customer Success, Operations
No more duplicate data entry. You create a contact in HubSpot, it automatically appears in Odoo. A customer changes their address in the ERP, HubSpot updates in real-time. No copy-paste, no Excel exports, no inconsistencies. You simply work in the system that’s best suited for your task.
See marketing activities in sales context. You see in the HubSpot deal which invoices are outstanding, which deliveries are pending, and which payment terms apply. At the same time, Odoo shows which emails the customer opened, what scoring points they achieved, and when they were last active. You speak with customers on equal footing because you know the full context.
Calculate quotes with real ERP data. You create a quote in HubSpot and pull products, prices, and terms directly from Odoo. No manual checks, no follow-up questions to finance. Your customer receives a binding quote, you can immediately confirm whether goods are available.
Proactively shape customer success. You see in the HubSpot contact whether invoices are overdue, whether deliveries are delayed, or whether a customer is ordering unusually large quantities. These are signals for churn risk or upsell opportunities. You no longer react to customer inquiries, you proactively approach them.
For: IT, Development, System Architects, Admins
Map Odoo res.partner to HubSpot Companies and Contacts. Odoo doesn’t have a native separation of companies and contacts but uses an “is_company” flag. HubSpot strictly separates Companies and Contacts. MARINI automatically translates these structures, checks for duplicates, and correctly assigns contacts. This works bidirectionally and in real-time.
Support custom objects and custom fields. Odoo allows custom models via Studio or development, HubSpot offers full custom object support. The integration must be able to map both worlds without code adjustments every time. Field types, validations, and dependencies must be correctly translated.
Resolve conflicts based on rules. Both systems are used in parallel, changes happen simultaneously. Who wins when a contact is updated in Odoo and HubSpot at the same time? MARINI resolves such conflicts via rules: leading system, timestamp, field level, or manual review. You decide how conflicts are handled.
Respect API limits and rate limiting. Odoo offers XML-RPC and JSON-RPC, HubSpot a REST API with rate limits (100 to 200 requests per 10 seconds, depending on plan). The integration must include batching, throttling, and retry logic so synchronization runs stably even with large data volumes. MARINI manages this transparently.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically Contacts (res.partner from Odoo to Companies and Contacts in HubSpot), Leads and Opportunities (crm.lead to Deals), Products, Sales Orders to Deals, Invoices and their status. Custom Models in Odoo and Custom Objects in HubSpot are also supported. MARINI automatically translates the different data models.
In Odoo, res.partner is the central object for customers, suppliers, and contacts. HubSpot separates into Companies and Contacts. MARINI checks the “is_company” flag and creates either a Company or a Contact accordingly. Associations are correctly mapped, duplicates are detected and avoided.
Yes, MARINI supports both Odoo Community and Enterprise Edition. The prerequisite is that the API (XML-RPC or JSON-RPC) is accessible. This works for both cloud instances (Odoo Online, Odoo.sh) and on-premise installations.
Typically, Odoo is leading for inventory management, orders, invoices, stock levels, and accounting. HubSpot is leading for marketing activities, lead scoring, engagement data, and sales pipeline status. MARINI allows you to define the leadership role per object and even per field individually.
No. MARINI is a standalone iPaaS solution. No plugins, apps, or modules are needed in Odoo or HubSpot. You connect both systems via their APIs, configure mapping and rules in the MARINI interface, and synchronization runs. No installation, no dependencies, no updates in the target systems.
Yes. MARINI supports integrations between Odoo and virtually any system: SAP, Microsoft Dynamics, Salesforce, Shopware, Magento, Evalanche, Inxmail, and more. Likewise, HubSpot can be connected with ERP systems, e-commerce platforms, data quality tools, and other CRMs. Bidirectional, in real-time, with complete control over mapping and transformation.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We support you in integrating Odoo and HubSpot. Personalized. Tailored to your goals.
