Would you like to have consistent and accurate customer data in Odoo and Dynamics 365 Sales at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Odoo and Dynamics 365 Sales is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Odoo Dynamics 365 Sales interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Odoo with Dynamics 365 Sales and many other systems is also possible.
Odoo is a modular open-source business suite with over 80 apps: CRM, ERP, e-commerce, accounting, HR, and more. Over 12 million users worldwide rely on it because Odoo is flexible, extensible, and comparatively affordable. Dynamics 365 Sales is Microsoft’s cloud CRM for sales teams: strong in account and opportunity management, with AI insights and native Microsoft 365 integration.
The Odoo Dynamics 365 Sales integration connects enterprise resource planning with sales. Customer data, products, orders, and invoices flow bidirectionally in real time. Sales teams work in Dynamics with current prices and stock levels, while ERP and accounting in Odoo use validated CRM data. No CSV exports, no duplicate data entry, no outdated information.
Linking Odoo and Dynamics 365 Sales eliminates system boundaries between ERP and CRM. Here are six concrete scenarios.
Synchronize customers and contacts bidirectionally. Odoo uses res.partner as the central object for customers, suppliers, and contacts. Dynamics 365 Sales separates Accounts and Contacts. MARINI maps this correctly: the is_company flag from Odoo determines whether an Account or Contact is created. Sales and accounting work with the same customer view, even though the data models differ.
Map opportunities and sales orders end-to-end. Won opportunities in Dynamics are automatically created as quotations or sales orders in Odoo. Deal status flows back to the CRM. Sales immediately see whether the order is in production, shipping, or billing. Quote-to-cash without manual handover.
Make product master data and prices from Odoo available in CRM. Sales representatives in Dynamics 365 Sales access the current product catalog from Odoo: article numbers, descriptions, prices, availability. No more outdated price lists, no queries to dispatch. Quotes are created with real ERP data.
Display invoice status and open items in CRM. Invoices and payment receipts from Odoo become visible in the Dynamics account. Sales recognize payment delays or outstanding receivables before the next quote goes out. Finance and sales work based on the same numbers—proactive customer communication instead of surprises.
Use real-time inventory levels for sales forecasting. Stock data from Odoo flows to Dynamics. Sales see whether products are available before closing the deal. Forecasting becomes more precise because inventory bottlenecks and production plans are known. No commitments that can’t be kept.
Map custom models and specific business processes. Odoo allows custom models via Studio or development, Dynamics 365 offers custom entities. MARINI synchronizes these as well: project data, service tickets, special contracts, or industry-specific objects. The integration grows with your requirements.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Faster time-to-cash through seamless sales process. Opportunities in Dynamics 365 Sales become orders in Odoo directly, without media breaks. Invoices are generated automatically from validated ERP data. The entire order-to-cash cycle accelerates measurably, liquidity increases.
Scalability without IT overhead. Both systems grow with the company, and so does the integration. New modules in Odoo or custom entities in Dynamics can be connected via MARINI without developers working on interfaces for months. Technology becomes an enabler, not a bottleneck.
Data-driven decisions instead of gut feelings. When sales, inventory, and financial data are synchronized in real time, forecasting becomes precise. You identify profitable customer segments, supply chain bottlenecks, and revenue potential earlier. Dashboards in Dynamics or Power BI show the truth, not a version of it.
For: Marketing, Sales, Customer Success, Operations
Sales works with real ERP data instead of assumptions. No more calls to dispatch asking if items are available. No outdated prices in quotes. Dynamics 365 Sales displays inventory levels, prices, and delivery times directly from Odoo. You close deals faster because the information is accurate.
No more duplicate entry of customer data. A new account in Dynamics automatically appears as res.partner in Odoo, correctly mapped to customer or supplier. Changes to addresses, contacts, or payment terms are synchronized bidirectionally. Accounting and sales work with the same data foundation.
Customer success sees invoice status and purchase history in CRM. Open items, last orders, payment behavior: everything from Odoo directly available in the Dynamics account. You recognize dissatisfied customers earlier, can proactively respond to payment delays, and identify upselling opportunities before the competition does.
Operations plans more precisely because sales data is validated. Sales orders from Dynamics land in Odoo with all relevant data: article numbers, quantities, delivery dates, customer requests. No missing information, no follow-up questions. Warehouse, purchasing, and production work based on clean, structured data.
For: IT, Development, System Architects, Admins
Modern and powerful APIs on both sides. Odoo offers XML-RPC, JSON-RPC, and REST in newer versions. Dynamics 365 Sales uses OData v4 (Web API) and supports webhooks. MARINI consumes both APIs natively, without additional middleware. Change tracking in Dynamics enables event-based synchronization, no polling required.
Bidirectional mapping for different data models. Odoo only knows res.partner, Dynamics separates Accounts and Contacts. MARINI maps via flags (is_company, customer_rank) and ensures that corporate customers appear as Accounts, contacts as Contacts. Custom fields on both sides can be flexibly mapped, field rules validate data before sync.
Conflict resolution and duplicate detection integrated. When the same record is changed in both systems, MARINI’s conflict logic applies: master system rule, timestamp, or manual review. Duplicates are detected via matching rules (email, tax number, external ID) and prevented before they arise.
Monitoring, logs, and alerts without extra tools. MARINI shows in real time which records were synchronized, which errors occurred, and why. Detailed logs including API requests, alerts for critical errors via email or webhook. No guesswork when something doesn’t go through. ISO 27001-certified EU hosting, GDPR-compliant, no data leaves the EU.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Accounts and Contacts from Dynamics, res.partner from Odoo (bidirectionally mapped), Opportunities and Sales Orders, Products and Price Lists, Invoices and Payment Status. Custom Entities from Dynamics and Custom Models from Odoo can also be synchronized if your business process requires it.
In Odoo, res.partner is the central object for customers, suppliers, and contacts. Dynamics 365 Sales separates Accounts (companies) and Contacts (persons). MARINI uses the is_company flag in Odoo: if set, an Account is created in Dynamics, otherwise a Contact. Conversely, Dynamics Accounts are synchronized as res.partner with is_company=True. This creates a consistent customer view across both systems.
Yes, MARINI can connect both editions. The requirement is that the API is available and accessible. Both cloud installations (Odoo Online, Odoo.sh) and on-premise setups can be integrated. The Web API of Dynamics 365 Sales is available by default, OAuth authentication via Azure AD is fully supported.
Odoo is typically the master for inventory management, orders, invoices, stock levels, and accounting. Dynamics 365 Sales is the master for sales activities, opportunities, and account management. The master logic can be configured object-by-object in MARINI: Products come from Odoo, Opportunities from Dynamics. In case of conflicts, the defined master rule decides.
Yes, MARINI can synchronize Marketing Lists from Dynamics 365 Sales, including list memberships. Via the Dynamics API’s Change Tracking, we detect in real time when people are added to or removed from a list. This is especially valuable when Odoo is connected to marketing automation systems: target groups remain current without manual maintenance.
MARINI synchronizes in real time or at configurable intervals. Dynamics 365 Sales offers webhooks and Change Tracking, Odoo supports Automated Actions (webhooks via modules). Typically, latency is a few seconds. For less time-critical objects like product master data, you can set up batch synchronization to conserve API rate limits.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
We support you in integrating Odoo and Dynamics 365 Sales. Personalized. Tailored to your goals.
