Would you like to have consistent and accurate customer data in Odoo and CAS genesisWorld at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Odoo and CAS genesisWorld is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Odoo CAS genesisWorld interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Odoo with CAS genesisWorld and many other systems is also possible.
Odoo is a modular open-source business suite with over 80 official apps: CRM, ERP, e-commerce, accounting, HR, and more. Over 12 million users worldwide rely on Odoo because it’s flexible, extensible, and comparatively affordable. CAS genesisWorld is a mid-market CRM system focused on user-friendliness, teamwork, and seamless integration into existing system landscapes.
The Odoo CAS genesisWorld Integration connects your ERP with your CRM in real-time. Customer data, orders, invoices, and sales opportunities flow bidirectionally between both systems. Sales and accounting work with the same data, without manual double entry, without media breaks.
The integration makes your systems end-to-end. Here are six use cases that make the difference.
Synchronize customer master data. Contacts and addresses from CAS genesisWorld flow automatically to Odoo (res.partner). New customers created in the CRM appear immediately in accounting. Changes to customer records are synchronized bidirectionally, so both systems always have the same status.
Turn sales opportunities into quotes. Won sales opportunities from CAS genesisWorld automatically become Quotations or Sales Orders in Odoo. Sales closes in the CRM, accounting continues in the ERP. Without manual transfer, without typos.
Display invoice status in the CRM. Open items, payment receipts, and invoice status from Odoo are displayed directly in the CAS genesisWorld customer dossier. Your sales team knows before the customer meeting whether the last invoice has been paid.
Synchronize product master data. Product master data, prices, and availability from Odoo are available in the CRM. Sales and field service work with current prices, without checking two systems.
Synchronize orders bidirectionally. Sales Orders from Odoo become visible as projects or activities in CAS genesisWorld. Changes to order status flow back to the CRM. Sales keeps track of processing status, even when logistics works in the ERP.
Enrich marketing activities with ERP data. Purchase history, revenue data, and customer segments from Odoo flow into the CRM and enable targeted campaigns. Marketing and sales work with real business data, not gut feelings.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Member of the Executive Board at CAS Mittelstand CRM – CAS Software AG
The partnership with MARINI offers our customers and partners new opportunities to integrate any systems quickly and flexibly. We successfully deliver both simple integrations and complex integration requirements (data management, ETL processes, etc.) together with our partner MARINI.
For: C-Level, Management, Business Development
One customer view for all departments. Sales, accounting, and logistics work with the same customer data. No more contradictory information, no discussions about which system has the current status. The integration creates a single source of truth.
Faster throughput times, fewer errors. Everything runs automatically from sales opportunity to invoice. Less manual work means shorter process times and fewer error sources. You gain operational efficiency without additional staff.
Better decision-making foundations. When sales data from the CRM merges with financial data from the ERP, you see in real-time which customers are profitable, where revenue potential lies, and where risks lurk. Gut feelings are yesterday’s approach.
For: Marketing, Sales, Customer Success, Operations
Sales works with current prices and inventory. No more inquiries to accounting about whether an item is available or what it costs. All product data from Odoo is directly available in the CRM. This accelerates quote creation and makes you faster in customer conversations.
Accounting sees sales opportunities. Open opportunities from CAS genesisWorld appear in Odoo. Accounting can create cash flow forecasts before the order is won. You plan more realistically.
Marketing uses real business data. Purchase history, revenue, and customer value from Odoo flow into the CRM. Marketing campaigns become more targeted because you know who really has potential. No more shooting from the hip.
Customer Success knows payment status. When a customer calls, your employees immediately see in the CRM whether the last invoice has been paid. This prevents embarrassing situations and enables proactive communication about open items.
For: IT, Development, System Architects, Admins
Both APIs seamlessly connected. Odoo offers XML-RPC and JSON-RPC, CAS genesisWorld REST and SOAP. MARINI connects both via a ready-made adapter, without requiring installation in the ERP or CRM. You configure the connection via a no-code interface.
Mapping from res.partner to CAS addresses. Odoo uses res.partner for customers, suppliers, and contacts (distinguished by flags like is_company). CAS genesisWorld separates addresses and contacts. MARINI handles the mapping automatically, so the structures mesh cleanly.
Custom objects and modules are supported. If you’ve created Custom Models in Odoo via Studio or use custom objects in CAS genesisWorld, these can also be synchronized. You’re not limited to standard objects.
Monitoring, logs, and conflict resolution. In the MARINI interface, you see in real-time which records have been synchronized, where errors occur, and how duplicates are handled. You maintain control, even when thousands of records flow daily.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In Odoo, typically Contacts (res.partner), Leads, Opportunities, Products, Sales Orders, and Invoices are synchronized. In CAS genesisWorld, these are Addresses, Contacts, Sales Opportunities, Projects, and Activities. Custom Objects are supported in both systems.
Yes. MARINI can also connect on-premise systems without requiring installation. The prerequisite is that the API is accessible. CAS genesisWorld is frequently operated on-premises; the integration still works seamlessly.
Odoo uses res.partner for customers, suppliers, and contacts, distinguished by flags like is_company. CAS genesisWorld separates addresses and contacts. MARINI handles the mapping automatically, so companies are synchronized as addresses and contacts as persons.
This depends on your process. For inventory management, orders, and invoices, Odoo is typically the master. For sales activities and customer communication, CAS genesisWorld often leads. The integration can be configured individually for each object.
Yes, both editions are supported. The prerequisite is that the API is available and accessible. MARINI works with Cloud Odoo (Odoo Online, Odoo.sh) and self-hosted installations.
This depends on the complexity of your mappings and the number of objects. Simple integrations are live within a few days. More complex scenarios with custom objects and field rules require one to two weeks. MARINI offers full-service or co-creation.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
We support you in integrating Odoo and CAS genesisWorld. Personalized. Tailored to your goals.
