Would you like to have consistent and accurate customer data in Magento and SAP Sales Cloud V2 at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Magento and SAP Sales Cloud V2 is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Magento SAP Sales Cloud V2 interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Magento with SAP Sales Cloud V2 and many other systems is also possible.
Magento is the e-commerce platform for demanding B2B and B2C scenarios with flexible architecture and extensive product catalogs. SAP Sales Cloud V2 is the next generation of SAP CRM, built on the Business Technology Platform with AI integration and modern UX. Both systems have their strengths, but in isolation, you lose overview.
The Magento SAP Sales Cloud V2 Integration connects online shop and CRM in real-time. Customers, orders, product interests, and shopping carts flow automatically between both systems. Your sales team sees what’s happening in the shop. Your shop knows which contacts are being maintained in the CRM. No manual exports, no isolated solutions, no outdated data.
The integration makes sense as soon as your e-commerce team and sales team are working with different versions of truth.
Synchronize customers between shop and CRM. Every new shop customer is automatically created as a Contact in SAP Sales Cloud V2, including addresses and customer groups. Existing contacts from the CRM can be recognized and assigned in the shop. This creates a consistent customer view across all touchpoints.
Make order history available in CRM. All Magento orders are transferred to the CRM in real-time and linked to the respective Contact. Your sales team sees what customers have purchased, how often they order, and what lifetime value they have. This is the foundation for personalized conversations and targeted upselling approaches.
Automatically reactivate cart abandoners. Abandoned shopping carts from Magento trigger workflows in SAP Sales Cloud V2. Lead scoring, nurturing sequences, or manual follow-ups by sales are started automatically. You win back customers without manually maintaining lists.
Use product interests for segmentation. Which products has a customer viewed, added to cart, or purchased? This data flows into the CRM and can be used for segments, campaigns, and personalized communication. Your marketing works with actual purchase behavior instead of assumptions.
Generate opportunities from shop activities. When a customer configures specific products in the shop or submits inquiries, opportunities can be automatically created in the CRM. Particularly relevant for B2B scenarios with configurable products or inquiry processes.
Synchronize newsletter opt-ins between shop and CRM. Newsletter subscribers from Magento are synchronized with the CRM, including consent status and opt-in timestamp. This ensures that marketing communication runs GDPR-compliant and both systems have the same data status.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
One customer view instead of fragmented data. Currently, shop customers and CRM contacts live in separate worlds. The integration creates a continuous customer journey from first click to upselling conversation. You see which customers are truly valuable and where potential lies.
Higher conversion through automated follow-ups. Cart abandoners and product interests are systematically tracked. This increases conversion without additional manual work. Your team focuses on the hottest leads while automations handle follow-up.
Scalability without media breaks. When your e-commerce grows, manual data maintenance breaks down. The Magento Sales Cloud V2 interface scales with you, whether you have 100 or 100,000 orders per month. Processes remain stable, data quality remains high.
For: Marketing, Sales, Customer Success, Operations
Sales sees the complete purchase history. When a customer calls or you proactively make contact, you have all orders, carts, and product interests directly in the CRM. You know what worked and where potential for cross-selling exists. No more parallel systems, no inquiries to the e-commerce team.
Marketing works with actual purchase behavior. Segments are no longer based on static lists, but on actual shop activities. Who viewed which category? Who regularly abandons the cart? Who repeatedly purchases specific products? These insights are gold for personalized campaigns.
Automatic lead qualification through shop activity. Specific product configurations or carts above a threshold automatically trigger lead scoring or opportunity creation in SAP Sales Cloud V2. Your sales team only gets qualified inquiries on their desk, not every newsletter signup.
No more duplicate data maintenance. Customer addresses, contact information, and purchase history are automatically synchronized. You maintain data only once and trust that both systems have the same status. This saves time and reduces errors.
For: IT, Development, System Architects, Admins
APIs and endpoints fully available. MARINI uses the REST API of Magento 2 (including GraphQL and Bulk API) as well as the OData v4 API of SAP Sales Cloud V2. All standard objects are supported, custom attributes in Magento and custom objects in Sales Cloud V2 can also be synchronized.
Bidirectional real-time synchronization. Data flows run in both directions. Customers from the CRM can be recognized in the shop, orders from the shop appear immediately in the CRM. No batch jobs, no nightly exports. Changes are visible in both systems within seconds.
Mapping and field rules flexibly configurable. Magento Customer Groups are mapped to SAP Sales Cloud V2 Segments, order statuses to Opportunity Stages, custom attributes to custom fields. Via the no-code interface, you can define transformations and validations without touching code.
Safely resolve conflicts and duplicates. When a customer exists in both shop and CRM, MARINI recognizes the duplicate based on configurable matching rules (email, customer number, custom fields). You decide which system is leading or how conflicts are resolved.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Customers, Orders, Quotes (shopping carts), Newsletter Subscribers, and product interests are transferred from Magento to the CRM. In the opposite direction, Accounts, Contacts, and Leads can be synchronized. Custom Attributes in Magento and Custom Objects in SAP Sales Cloud V2 are also supported.
MARINI supports both Magento 1 and Magento 2. Magento 1 has been End of Life since June 2020, but is still operated by many shops. For Magento 2, all endpoints are available, including REST, SOAP, GraphQL, and Bulk API. The integration works with Magento Open Source and Adobe Commerce.
Abandoned shopping carts (Quotes) from Magento are transferred to SAP Sales Cloud V2 and can trigger workflows there. You can adjust lead scoring, start nurturing sequences, or initiate manual follow-ups by sales. The cart data (products, value, timestamp) is fully available in the CRM.
Yes, MARINI can connect multiple Magento stores and websites simultaneously and synchronize data from all instances with SAP Sales Cloud V2. Multi-store scenarios are a strength of the MARINI Integration Platform. You can decide whether all stores map to the same CRM objects or are treated separately.
Magento knows Customers with associated addresses, SAP Sales Cloud V2 works with Accounts and Contacts. MARINI maps Magento Customers to Contacts and can optionally map Account structures from B2B scenarios. Matching is done via email, customer number, or custom fields. Conflicts and duplicates are resolved based on rules.
No, MARINI works via the native APIs of both systems. No plugin, no extension, and no software needs to be installed in Magento or SAP Sales Cloud V2. The integration runs completely via the MARINI Platform, even for on-premises installations of Magento.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
We support you in integrating Magento and SAP Sales Cloud V2. Personalized. Tailored to your goals.
