Would you like to have consistent and accurate customer data in Magento and SAP S/4HANA at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Magento and SAP S/4HANA is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Magento SAP S/4HANA interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Magento with SAP S/4HANA and many other systems is also possible.
Magento is a powerful e-commerce platform for sophisticated B2B and B2C shops with flexible architecture and comprehensive APIs. SAP S/4HANA is the intelligent ERP suite for Finance, Supply Chain and Procurement, running on an in-memory database.
The Magento SAP S/4HANA integration connects your e-commerce world with your ERP backbone. Orders from the shop automatically become customer orders in SAP, inventory flows into the shop in real time, prices and product data remain consistent across all channels. The result: End-to-end processes from order to invoice, no manual transfers, no media breaks.
MARINI synchronizes products, customers, orders, inventory, prices, delivery status and invoices bidirectionally in real time between your Magento shop and SAP S/4HANA.
Create orders automatically as sales orders. Every shop order is automatically created as a customer order in SAP, including line items, prices, taxes and customer data. No manual typing, no transfer errors. Inside sales immediately sees what was ordered.
Synchronize inventory in real time. Availabilities from SAP are displayed live in the shop. Multi-source inventory is supported. Customers see correct delivery times, you avoid overselling and goodwill costs.
Apply prices from SAP in the shop. Pricing and customer-specific conditions from SAP are automatically used in the shop. B2B customers see their individual prices, discounts and tier pricing. Consistency across all channels.
Maintain product master data centrally. Material masters, descriptions, attributes and categories from SAP flow into Magento. You maintain your product data once in the ERP and it’s up to date everywhere.
Display delivery status in the customer account. Tracking information from SAP automatically appears in the Magento customer account. Fewer service inquiries, better customer experience.
Synchronize invoices and open items. Invoice status and open items from SAP FI become visible in the shop. B2B customers see their credit limit, due invoices and payment status in real time.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Faster order-to-cash cycle. Orders automatically become sales orders, deliveries trigger shipping notifications, invoices are immediately posted. The entire process from order to payment receipt shortens by up to 30 percent. Better cash flow, less working capital tied up.
Scalability without media breaks. Growing order numbers no longer mean more staff for manual transfers. The integration scales with your business. You can enter new markets without restructuring your processes.
Consistent data across all channels. One truth for products, prices and inventory. Whether the customer orders in the shop, by phone or through field sales: The data comes from SAP and is identical everywhere. This reduces goodwill costs and strengthens trust.
For: Marketing, Sales, Customer Success, Operations
Customers see their individual prices. B2B customers log in and immediately see their customer-specific conditions, discounts and tier prices from SAP. No inquiries, no quotes via email. The customer orders themselves, you save time in inside sales.
Correct delivery times in the shop. Availabilities from SAP are displayed live. Customers immediately know whether an item is in stock or how long delivery will take. Fewer inquiries, fewer cancellations, more satisfied customers.
Proactive communication for deliveries. Tracking information from SAP flows into the customer account. The customer sees the shipping status and tracking in real time. You’re asked less often where the delivery is.
Better planning through real inventory data. Marketing can target campaigns specifically to available products. Sales knows which items are available at short notice. Operations can plan replenishment before inventory becomes critical.
For: IT, Development, System Architects, Admins
No installation needed in Magento or SAP. MARINI connects both systems via their APIs. You don’t need to install a plugin in Magento or customize SAP. This reduces dependencies and facilitates updates on both sides.
All Magento objects and custom attributes available. MARINI synchronizes not only standard objects like Products, Orders and Customers. Custom attributes, multi-store setups and extensions are also supported. You have full control over the mapping.
Bidirectional real-time synchronization. Changes in Magento flow immediately to SAP and vice versa. Field rules, validation and duplicate detection are integrated. You can specify which system is leading for which data.
Monitoring, logs and alerts. MARINI offers a dashboard with real-time logs, error messages and performance metrics. You immediately see when a synchronization fails and can take targeted action. No black box, full transparency.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Products, Categories, Customers, Orders, Invoices, Shipments, Inventory and Prices are synchronized. MARINI also supports custom attributes and all Magento extensions. You can freely define the mapping and decide which system is leading for which data.
Yes, MARINI supports Magento 1 and Magento 2 as well as all SAP S/4HANA variants: Cloud Public Edition, Cloud Private Edition and On-Premise. The connection is made via the respective available APIs. Even Magento 1 can still be integrated despite End of Life.
Yes, MARINI can connect multiple Magento stores and websites simultaneously and synchronize data from all instances with SAP. Multi-store scenarios for different countries, brands or B2B/B2C segments are a strength of the MARINI Integration Platform.
No, MARINI connects both systems via their APIs. No installation of plugins in Magento or customizing in SAP is necessary. This reduces dependencies and facilitates updates.
The quick integration for basic data such as business partners, products and orders can go live in 3 days from functional access credentials. The effort is approximately 3 person-days. Extensions for more complex mappings or additional objects are possible at any time after the initial integration.
MARINI is GDPR and revDSG compliant, uses EU-only hosting and an ISO 27001 certified data center. Data transfers are encrypted, logs and monitoring are integrated. You retain full control over your data.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating Magento and SAP S/4HANA. Personalized. Tailored to your goals.
