Would you like to have consistent and accurate customer data in Magento and SAP C4C at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Magento and SAP C4C is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Magento SAP C4C interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Magento with SAP C4C and many other systems is also possible.
Magento is the e-commerce platform for demanding B2B and B2C scenarios, flexible and with powerful APIs. SAP C4C is SAP’s cloud-based CRM system for sales and service, with native SAP integration.
The Magento SAP C4C integration connects shop and CRM in real-time. Customer data, orders, and product interests flow automatically between both systems, without media disruption. Your sales team works with current shop data, marketing can build on actual purchase behavior.
When you combine Magento and SAP C4C, you need more than master data sync.
Automatically create shop customers in CRM. Every registration in the Magento shop creates a Contact in SAP C4C, including newsletter opt-in and consent status. Sales immediately sees who has registered. Marketing can control campaigns based on shop activity.
Use order history for 360° customer view. All Magento orders are synchronized as Activities or Custom Objects in C4C. Sales knows the purchase history, Customer Success sees which products the customer uses. You can execute targeted cross-selling and upselling.
Automatically recover cart abandoners. Abandoned carts (Quotes) in Magento trigger workflows in SAP C4C. Sales receives leads or tasks, marketing starts nurturing campaigns. Conversion increases without manual follow-up.
Track product interests for segmentation. Which categories has the customer viewed, which products added to cart? This data flows into the CRM and enables segmentation based on genuine interest. Your campaigns become more relevant, response rates increase.
Orchestrate multi-store scenarios. Many Magento customers operate multiple stores for different countries, brands, or segments. MARINI synchronizes data from all stores into the same C4C system, with clear store assignment. You maintain overview, even with complex structures.
Process service requests with order context. When a customer opens a ticket in C4C, the service representative immediately sees recent orders, returns, and current account status from Magento. Requests are processed faster, customer experience noticeably improves.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
ROI through less manual work and higher conversion. When shop data automatically flows into CRM, double entries and media breaks are eliminated. Your team works with current information, responds faster to customer inquiries. Conversion increases because cart abandoners are automatically recovered. You save resources while simultaneously increasing revenue.
Scalability for growth and new markets. When you build additional Magento stores for new countries or brands, the integration continues to run without requiring new development. MARINI orchestrates all shops centrally. You can expand internationally without IT complexity exploding.
Strategic decisions based on real shop data. Which products interest which customer segments? Where does checkout break off, where does cross-selling work? When Magento and C4C are seamlessly connected, you see the complete customer journey. You can make data-driven decisions instead of relying on gut feeling.
For: Marketing, Sales, Customer Success, Operations
Marketing segments by actual purchase behavior, not assumptions. You can control campaigns based on actual order history, product interests, and cart abandonment. Newsletter opt-ins and consent status are bidirectionally synchronized. You reach the right customers at the right time with the right products.
Sales works with complete shop history in CRM. Every registration, every order, every cart abandonment is immediately visible in C4C. Sales can follow up specifically, conduct cross-selling, or address customers before churn. No more Excel lists, no outdated data.
Customer Success sees product usage and order frequency. Which customer buys regularly, which hasn’t ordered in a long time? Which products does the customer use, where is there potential for upselling? This information is directly in the CRM, you can act proactively before the customer churns.
Operations maintain overview in multi-store setups. When you operate multiple Magento stores, you always know which order comes from which store and which customer is active in which market. Processes remain transparent, even as complexity grows.
For: IT, Development, System Architects, Admins
REST and OData APIs are fully utilized. Magento offers comprehensive REST, SOAP, and GraphQL APIs, C4C works with OData. MARINI fully utilizes both sides, you can synchronize all standard and custom objects. Custom Attributes and Custom Business Objects in C4C are also no problem.
Bidirectional synchronization in real-time, not batch. Changes in Magento are immediately transmitted to C4C and vice versa. No nightly batch jobs, no outdated data. Webhooks and event notifications enable event-based architecture. You see in real-time what’s happening.
Mapping and conflict management centrally configurable. You define which fields are synchronized in which direction and what happens in case of conflicts. Custom Attributes from Magento can be mapped to Custom Fields in C4C. The logic is transparent, repeatable, and versioned.
Monitoring, logs, and alerts without additional tools. MARINI delivers dashboards, logs, and alerting for all data flows. You immediately see when something fails and can identify the cause. No digging through log files, no guessing at errors.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Customers and Contacts, Orders, Carts (Quotes), Newsletter Subscribers, and product data are synchronized. In C4C, orders can be represented as Activities, Custom Business Objects, or Opportunities. Custom Attributes from Magento and Custom Fields in C4C are also supported.
Yes. MARINI supports Magento 1 and Magento 2 as well as Adobe Commerce (formerly Magento Enterprise Edition). For Magento 2 and Adobe Commerce, all endpoints are available, including Multi-Store and Custom Attributes. Magento 1 has been End of Life since June 2020, but can still be connected.
Yes. MARINI can orchestrate data from any number of Magento stores or websites and synchronize them into the same SAP C4C system. You maintain store assignment while still working centrally in the CRM. Multi-store scenarios are a strength of the MARINI Integration Platform.
Abandoned carts (Quotes) from Magento can be created as Leads, Opportunities, or Custom Objects in SAP C4C. You can trigger workflows that inform sales or start marketing automations. The logic is flexibly configurable and can be adapted to your processes.
Yes. MARINI can also connect on-premises systems without requiring you to install plugins or extensions in Magento. The integration runs via Magento APIs and only requires an accessible API interface.
Yes. MARINI can synchronize all Custom Attributes from Magento and map them to Custom Fields or Custom Business Objects in SAP C4C. You’re not limited to standard objects and can adapt the integration to your specific requirements.
Data is only the gold of the digital age when it is integrated and consistently translated into decisions. That is exactly what MARINI stands for: we connect data sources, make data actionable, and enable purpose-driven, model-based analytics—fully aligned with the principles of Robotic Selling.
With MARINI, we have created a central lead portal for all our partners and significantly optimized our lead management. The platform consolidates all relevant data in one place, making lead processing much easier and faster. We look forward to continuing our collaboration and implementing the planned enhancements.
MARINI connects HubSpot and Business Central throughout the entire lifecycle, from lead capture to after-sales. Quotes and orders are seamlessly transferred between the systems, and invoiced, credited, and canceled documents are correctly assigned. Installed devices are also synchronized in the after-sales system and are available to our teams there as a basis for further customer support. The platform has proven flexible enough to accommodate changing requirements without any detours. Further expansion phases are already planned.
We support you in integrating Magento and SAP C4C. Personalized. Tailored to your goals.
