Would you like to have consistent and accurate customer data in Magento and SAP Business One at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Magento and SAP Business One is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Magento SAP Business One interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Magento with SAP Business One and many other systems is also possible.
Magento is a powerful e-commerce platform for demanding B2B and B2C scenarios with flexible architecture and extensive features. SAP Business One is the ERP system for small to mid-sized enterprises, covering Finance, Sales, Purchasing, and Inventory Management.
The Magento SAP Business One Integration connects shop and ERP in real time: orders automatically become Sales Orders, inventory levels flow to the frontend, customer data stays synchronized. Manual data maintenance is eliminated, errors disappear, throughput accelerates.
Companies with Magento shops and SAP Business One frequently struggle with media breaks: orders must be manually entered, inventory manually reconciled, customer data maintained twice. The integration solves these problems and unlocks new opportunities.
Automatically transfer orders to ERP. Every shop order immediately lands as a Sales Order in SAP Business One, including line items, prices, and customer data. Your team processes orders directly in the ERP, without copy-paste or Excel spreadsheets. Shipping status and tracking numbers flow back to the shop, customers see the current status in their customer account.
Synchronize inventory in real time. SAP Business One maintains the inventory, Magento displays current availability. No more overselling, no more disappointed customers. Multi-warehouse scenarios are supported: you can map different warehouses per region or sales channel while maintaining central control.
Use prices and conditions from ERP. Price Lists, volume discounts, and customer-specific conditions are transferred from SAP Business One to the shop. B2B customers see their individual prices, marketing campaigns run in parallel. Pricing remains in the ERP, the shop displays the result.
Bidirectionally synchronize customer master data. Business Partners from SAP Business One are synchronized as Magento customers, new shop registrations land in the ERP. Addresses, customer groups, and payment terms remain consistent. Sales and customer service work with the same data.
Centrally maintain product master data. Items from SAP Business One automatically flow into the Magento catalog, including descriptions, attributes, categories, and images. New items go online as soon as they’re released in the ERP. Product variants, bundles, and kits are correctly mapped.
Synchronize invoices and returns. Invoices from SAP Business One are displayed in the customer account, Credit Memos for returns are automatically created. Finance maintains overview, customers can download invoices and view open items. The entire order-to-cash process flows through.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Executive Management, Business Development
Scaling without headaches. You’re growing, order intake is increasing, but your team is drowning in manual data maintenance. The integration automates the entire order-to-cash process and gives you room for further growth without proportionally expanding headcount. More revenue with constant process costs.
Error rate approaching zero. Manual transfer produces transposed numbers, wrong addresses, lost line items. Every error costs money: returns, rework, frustrated customers. The integration eliminates media breaks and ensures data is captured once and used correctly everywhere.
Time for strategic topics. When your team is no longer occupied with data maintenance, it can focus on customer acquisition, product development, and new sales channels. The integration isn’t a gimmick, it’s a lever for real business development.
For: Marketing, Sales, Customer Success, Operations
Marketing sees what happens in the shop. Campaigns are running, but which products are actually purchased? Which customers are active? The integration delivers purchasing behavior, cart abandonment, and product interests in real time. You can build segments based on actual shop data and target campaigns precisely.
Sales works with current prices and inventory. Your B2B sales team needs reliable information: Is the item available? Which price applies to the customer? The integration ensures the same conditions apply in the shop as in the ERP. No more follow-up questions, no goodwill discounts due to incorrect prices.
Customer Success answers inquiries immediately. A customer calls asking about their order. Previously, you had to jump between shop backend and ERP. Now you see order status, delivery date, and tracking number at a glance, regardless of whether the order was placed in the shop or by phone.
Operations plans with real numbers. Which products are performing well? Where are bottlenecks looming? The integration delivers sales data from the shop directly into the ERP. Your planning is based on facts, not assumptions. Purchasing and production can react in time.
For: IT, Development, System Architects, Admins
REST API and Service Layer. Magento offers an extensive REST API for all standard and custom entities, SAP Business One provides a Service Layer API. MARINI uses both interfaces and orchestrates data flows without requiring installation in the systems. Custom Attributes in Magento are fully supported.
Bidirectional synchronization with conflict resolution. Data flows in both directions: orders from Magento to SAP Business One, inventory and prices back to the shop. MARINI detects conflicts, logs changes, and offers rules for automatic resolution. You decide which system is leading.
Mapping and field rules. Magento customers are called Customers, in SAP Business One Business Partners. MARINI maps entities to each other and transforms data structures transparently. You can define field rules, implement validations, and avoid duplicates. All via a no-code interface.
Monitoring, logs, and alerts. You see in real time which data is being synchronized, where errors occur, and how long processes take. Logs are searchable, alerts come via email or Slack. When problems arise, you can intervene specifically without disrupting operations.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, orders, customers, products, inventory levels, prices, invoices, and delivery status are transferred. Magento orders become Sales Orders in SAP Business One, inventory data flows back to the shop. Custom Attributes and custom fields can also be synchronized.
No. MARINI connects both systems via their APIs without requiring plugin or add-on installation. The integration runs on the MARINI platform, which is hosted in the EU. The prerequisite is that the SAP Business One Service Layer is installed and configured.
Yes, MARINI supports Magento 1 and Magento 2. Magento 1 has been End of Life since June 2020 but is still operated by many shops. For Magento 2, all endpoints are available, for Magento 1 there are API-side limitations.
Yes, MARINI synchronizes data in real time. As soon as an order is placed in the shop, it’s created as a Sales Order in SAP Business One. Changes to inventory levels or prices in the ERP are immediately visible in the shop. You can also configure scheduled synchronization if desired.
Yes, MARINI supports multi-store scenarios. You can connect multiple Magento instances or websites to the same SAP Business One and orchestrate data. The assignment of stores to warehouses, customer groups, or price lists is flexibly configurable.
Price Lists and Tier Prices from SAP Business One are transferred to Magento. B2B customers see their individual prices based on their customer group or Business Partner profile. Volume discounts and promotional prices can also be mapped. Pricing remains in the ERP.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
We support you in integrating Magento and SAP Business One. Personalized. Tailored to your goals.
