Would you like to have consistent and accurate customer data in Magento and Salesforce Sales Cloud at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Magento and Salesforce Sales Cloud is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Magento Salesforce Sales Cloud interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Magento with Salesforce Sales Cloud and many other systems is also possible.
Magento is one of the most powerful e-commerce platforms for demanding B2B and B2C scenarios. Salesforce Sales Cloud is considered one of the leading CRM solutions worldwide. Both systems have a unique selling point: Magento for complex product catalogs and flexible shop architecture, Salesforce for comprehensive lead and opportunity management.
The Magento Salesforce Sales Cloud Integration connects both worlds in real time. Customers from the shop automatically land in the CRM, orders trigger sales workflows, and your sales team sees the complete e-commerce context. No more manual exports, no media breaks, no missed upselling opportunities.
The connection between Magento and Salesforce Sales Cloud is indispensable wherever e-commerce data needs to flow directly into sales and customer service.
Automatically synchronize shop customers into the CRM. Every new or updated customer from Magento is created in Salesforce as an Account or Contact. Addresses, customer groups, and custom attributes are migrated. Your sales team immediately works with complete customer data.
Map orders as Opportunities or Orders. As soon as an order is placed in the shop, it is created in Salesforce as an Opportunity or Order with all line items, prices, and discounts. The sales team sees the complete order history and can proactively pursue cross-selling.
Reactivate cart abandoners. Abandoned shopping carts in Magento automatically trigger lead records or tasks in Salesforce. Your team can systematically follow up and recover lost sales.
Control product catalog and prices from Salesforce. When Salesforce serves as the master for products and price books, changes are transferred to the shop in real time. Consistent prices across all channels, no manual reconciliation.
Centrally manage multi-store scenarios. If you operate multiple Magento stores or websites for different countries, brands, or B2B/B2C segments, MARINI orchestrates all data and synchronizes it with a single Salesforce org.
Fully utilize custom attributes and extensions. Magento allows custom attributes on products, customers, and orders. MARINI synchronizes all custom attributes and also fields from third-party extensions, so you work with the same data in the CRM as in the shop.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-level, management, business development
Higher conversion through faster response. Your sales team sees in real time who is currently ordering in the shop, who is abandoning shopping carts, and who as a regular customer could buy additional products. Previously, it took days to manually compile this information. Today you react in minutes. That makes the difference between missed and won sales.
Eliminate costs for manual data maintenance. Manually exporting each order from Magento and copying it into the CRM costs time and creates errors. With bidirectional real-time synchronization, these tasks are eliminated. Your team focuses on customer conversations instead of data entry.
Scaling without personnel growth. As your shop grows, so does the volume of data. Without integration, you need more people for reconciliation. With MARINI, synchronization scales automatically without having to hire additional staff.
For: Marketing, sales, customer success, operations
Sales sees what the customer really wants. Previously, your sales rep had to check the CRM, ERP, and shop to understand what the customer bought. Today you see all orders, all viewed products, and all shopping carts in Salesforce. You recognize patterns and can make targeted offers.
Marketing tracks campaigns to checkout. Which campaign led to which order? The link between Magento orders and Salesforce campaigns shows you which marketing measures actually generate revenue. You prove ROI instead of just clicks.
Customer success can act proactively. When a customer initiates a return in the shop or asks a question, a case is automatically created in Salesforce. Your service team contacts the customer before the problem escalates. Dissatisfied customers become fans.
Operations controls multi-store scenarios without chaos. Do you operate shops in different countries or for different brands? All data comes together in one Salesforce org. You see at a glance how each store performs without jumping between systems.
For: IT, development, system architects, admins
All endpoints, not just standard objects. Many Magento-Salesforce plugins only synchronize Customers, Products, and Orders. MARINI uses the full breadth of Magento REST, SOAP, and GraphQL APIs as well as Salesforce REST, SOAP, and Bulk APIs. Custom attributes, custom objects, multi-source inventory, B2B entities: Everything is supported.
Bidirectional real-time synchronization. When a record changes in Magento, it is updated in Salesforce within seconds and vice versa. MARINI uses webhooks (Magento 2.4.4+) and Salesforce Platform Events or Change Data Capture for true real-time flows. No CRON jobs running hourly, but immediate response.
Conflict resolution and duplicate management. What happens when the same customer is edited simultaneously in Magento and Salesforce? MARINI detects conflicts, applies defined priority rules, and prevents duplicates through matching logic (email, external ID). You define which system is leading in which case.
No installation in Magento or Salesforce required. You don’t have to install a plugin in Magento or deploy a managed package in Salesforce. MARINI connects both systems via APIs. This makes updates easier and reduces security risks. On-premises Magento installations can also be connected.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In Magento, typically Products, Categories, Customers, Orders, Quotes (shopping carts), Invoices, Shipments, and Credit Memos are synchronized. In Salesforce, these correspond to Accounts, Contacts, Opportunities, Orders, Products, and Price Books. Custom attributes and custom objects are fully supported. Newsletter subscribers and catalog price rules can also be mapped as campaigns.
Yes, MARINI supports both Magento 1 and Magento 2. Magento 1 has been end of life since June 2020 but is still operated by many shops. For Magento 2, all endpoints (REST, SOAP, GraphQL, Bulk API) are available. The integration works with Magento Open Source and Adobe Commerce, including the Cloud Edition.
MARINI can connect multiple Magento stores and websites simultaneously and synchronize data from all instances with a single Salesforce org. You can define different mapping rules per store or centrally consolidate all data in Salesforce. Multi-store scenarios are a strength of the MARINI Integration Platform.
Magento Marketplace offers numerous Salesforce extensions. However, these quickly reach their limits with complex requirements: Limited mapping flexibility, no support for all custom objects, missing bidirectional real-time synchronization. MARINI offers all endpoints, complete monitoring and logging, no installation in Magento or Salesforce, and support for Magento 1 and 2. You maintain full control over data flows and transformations.
MuleSoft belongs to Salesforce and is often positioned as an enterprise iPaaS for Salesforce customers. MARINI differentiates itself through simpler handling, faster implementation, and focus on concrete use cases instead of enterprise iPaaS complexity. MARINI is specifically developed for mid-sized companies that don’t want month-long implementation projects. You go live in weeks, not quarters.
Yes, Magento is frequently operated on-premises or self-hosted. MARINI can also connect on-prem systems without requiring installations in the Magento system. The connection is made via APIs. You only need to ensure that the Magento REST/SOAP APIs are accessible from outside (e.g., via firewall rules or VPN).
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Magento and Salesforce Sales Cloud. Personalized. Tailored to your goals.
