Would you like to have consistent and accurate customer data in Magento and Inxmail at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Magento and Inxmail is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Magento Inxmail interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Magento with Inxmail and many other systems is also possible.
Magento is a powerful e-commerce platform for sophisticated B2B and B2C scenarios with flexible architecture and a global ecosystem. Inxmail is a German email marketing specialist focused on data-driven newsletters, marketing automation, and high deliverability rates.
The Magento Inxmail integration enables you to use shop data in real-time for personalized email campaigns, send transactional emails with professional tracking, and unlock the full potential of purchase behavior, product interests, and customer history. Significantly more than a simple newsletter signup.
The Magento extension for Inxmail Professional is a good start for newsletter signups. But if you need bidirectional real-time synchronization, multi-store orchestration, or custom attributes, you’ll quickly hit limitations.
Reactivate cart abandoners with product data. Abandoned carts automatically trigger reminder emails with the exact product images, prices, and availability from Magento. Inxmail sends personalized recovery emails with professional deliverability. Conversion increases, manual follow-up becomes unnecessary.
Use orders and customer history for lifecycle campaigns. Every order, every click, every product view from Magento becomes available in Inxmail. Segmentation by purchase behavior, product interests, or customer lifetime value. Campaigns reach customers at the right time with relevant content. Cross-selling and upselling based on real data.
Orchestrate multi-store scenarios with shared lists. Many Magento customers operate multiple stores for different countries, brands, or B2B and B2C segments. MARINI orchestrates data from all stores and synchronizes them with a central Inxmail instance. No manual exports, no duplicate lists, no outdated data.
Professionalize transactional emails via Inxmail Commerce. Order confirmations, shipping notifications, invoices, and return receipts are sent via Inxmail Commerce instead of Magento standard emails. Professional branding, measurable performance, CSA-certified deliverability. Tracking data flows back into the system.
Synchronize custom attributes and B2B data. Magento allows custom attributes on products, customers, and orders. B2B-specific data such as company accounts or shared catalogs can also be bidirectionally synchronized with Inxmail via MARINI. Segmentation according to individual business requirements becomes possible.
Sync opt-in, opt-out, and consent status GDPR-compliant. Newsletter signups, unsubscribes, and consent status are bidirectionally synchronized between Magento and Inxmail. Customers who unsubscribe in the shop automatically disappear from Inxmail lists. Conversely, bounces and complaints from Inxmail are played back into Magento. Legally compliant, automated, consistent.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
CEO at Inxmail
Successful email marketing thrives on interesting and relevant, recipient-specific content. This requires the right content and current data from various sources such as CRM, shop systems, or other platforms. Creating relevant content from data for highly individualized emails is Inxmail’s strength. MARINI provides the necessary data for this, and that’s exactly why the combination of both systems leads to increased revenue and success.
For: C-Level, Management, Business Development
Revenue per customer increases through relevant communication. Personalized emails based on real purchase behavior and product interests from Magento achieve higher open and click rates. Cross-selling and upselling work because Inxmail knows what the customer has bought and what they might need next. Cart abandoners are automatically reactivated.
Efficiency through automation instead of manual list maintenance. No more CSV exports, no outdated recipient lists, no media breaks. Customer data, order history, and newsletter status flow in real-time between Magento and Inxmail. Marketing can focus on strategy and content instead of data synchronization.
GDPR compliance through bidirectional consent synchronization. Opt-ins, opt-outs, and unsubscribes are automatically synchronized. Inxmail is a German provider with EU-only hosting and CSA certification. MARINI ensures that all systems have the same legal status. Legal certainty without manual control.
For: Marketing, Sales, Customer Success, Operations
Campaigns based on real shop data instead of assumptions. Which products has the customer viewed, added to cart, purchased? Which categories interest them? MARINI delivers this data from Magento to Inxmail in real-time. Segmentation by purchase behavior, product interests, or lifecycle phase becomes possible. Campaigns hit the mark.
Cart abandoners are automatically recovered. Abandoned carts automatically trigger personalized recovery emails with the exact products, images, and prices. Inxmail Professional or Commerce handles delivery with high deliverability. Conversion increases without marketing intervention.
Transactional emails become branding instruments. Order confirmations, shipping notifications, and invoices sent via Inxmail Commerce look professional, are measurable, and offer potential for cross-selling. Customers receive consistent communication throughout the entire purchase process. Tracking data shows which emails arrive and which don’t.
Multi-store management without chaos. Multiple Magento stores for different countries or brands? MARINI orchestrates all data and synchronizes it with Inxmail. Centralized campaign management, no duplicate lists, no outdated data. Marketing can target stores individually or run cross-store campaigns.
For: IT, Development, System Architects, Admins
All Magento endpoints available, not just standard objects. MARINI fully supports Magento 1 and Magento 2. Products, Categories, Customers, Orders, Quotes, Invoices, Shipments, Credit Memos, Inventory, and Custom Attributes can be synchronized. B2B-specific objects like Company Accounts or Shared Catalogs are also integrable.
Bidirectional real-time synchronization instead of batch jobs. Changes in Magento are immediately visible in Inxmail, unsubscribes and bounces from Inxmail flow back into the shop. No nightly exports, no outdated data. Conflicts are resolved via MARINI rules. Logs and monitoring show status at any time.
Multi-store orchestration without additional complexity. MARINI can aggregate data from multiple Magento instances and synchronize them with a central Inxmail instance. Or vice versa: connect one Magento instance with multiple Inxmail lists. Flexible mapping by store view, website, or custom attributes.
No installation in Magento required, on-prem systems also connectable. MARINI connects via the Magento REST API, no extension installation required. On-premises systems can also be connected via MARINI Connector. Inxmail offers REST APIs for Professional, Commerce, and New Xperience. Authentication via API key and HTTP Basic Auth.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Customers (Newsletter Subscribers), Products, Orders, Quotes (shopping carts), tracking data (opens, clicks, bounces), and consent status are synchronized. MARINI also supports custom attributes on all Magento objects as well as B2B-specific data like Company Accounts. The standard extension from Inxmail transfers newsletter subscribers and product data for templates, MARINI goes significantly further.
Yes. MARINI supports Magento 1 and Magento 2 (including Adobe Commerce and Adobe Commerce Cloud). Magento 1 has been end of life since June 2020, but is still operated by many shops. For Magento 2, all endpoints are available (REST, SOAP, GraphQL). The different Inxmail products (Professional, Commerce, New Xperience) can also be connected.
Yes, multi-store scenarios are one of MARINI’s strengths. You can orchestrate data from multiple Magento stores or websites and synchronize them with a central Inxmail instance. Or vice versa: connect one Magento shop with multiple Inxmail lists. Mapping by store view, website, or custom attributes is flexibly configurable. No manual exports, no duplicate maintenance.
MARINI synchronizes consent status bidirectionally in real-time. Newsletter signups from Magento immediately land in Inxmail lists. Unsubscribes in Inxmail are played back into Magento, so the customer is also marked as unsubscribed there. Bounces and complaints from Inxmail can also flow back. GDPR-compliant, automated, consistent across all channels.
No, not for most use cases. MARINI connects directly via the Magento REST API, no extension installation in Magento required. The Inxmail extension is good for simple newsletter signups and product data feeds, but reaches its limits with complex requirements (multi-store, custom attributes, bidirectional real-time sync). MARINI replaces it for professional scenarios.
Yes. Inxmail Commerce specializes in event-based transactional emails (order confirmations, shipping notifications, invoices). MARINI can transfer order data from Magento to Inxmail Commerce and trigger delivery. Professional branding, measurable performance, CSA-certified deliverability. Tracking data flows back. Significantly better than standard Magento emails. The adapter for Inxmail Commerce can be easily developed.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating Magento and Inxmail. Personalized. Tailored to your goals.
