Would you like to have consistent and accurate customer data in Magento at all times without any IT projects? That’s exactly what MARINI is for.
Magento delivers flexible shop functionality for demanding B2B and B2C scenarios. The platform offers extensive catalog features, multi-store architecture and powerful APIs.
MARINI connects Magento to your ecosystem of ERP, CRM and marketing automation. Bidirectional, real-time, without installation in the shop. Multi-store setups, custom attributes and bulk operations included. Magento 1 and on-premise deployments are also supported.
Magento is built for complex e-commerce scenarios: multi-store, custom attributes, B2B features. Without ERP integration, however, prices and availability in the shop remain isolated. Orders are transferred manually, inventory is never exactly accurate, delivery times remain vague. MARINI synchronizes Magento with ERP, CRM and marketing automation in real-time, making the shop a seamless part of your process landscape.
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
The following lists show a selection of the most popular integrations with dedicated landing pages. MARINI can connect significantly more systems and also offers the option to develop custom adapters for custom systems, on-premise solutions or systems not yet listed.
Synchronize orders, inventory and pricing bidirectionally. Shop orders are automatically created as orders in the ERP, including customer address, delivery method and payment details. Multi-source inventory and pricing from the ERP are displayed in real-time in the shop.
Make shop customers and order history usable for sales and service. Customers, orders, cart abandonments and product interests are synchronized to the CRM, enabling marketing and sales to work with real purchase behavior.
Use purchase behavior and transactions for personalized campaigns. Orders, cart abandonments and registrations trigger marketing workflows, segmentation is based on real purchase behavior.
MARINI also connects Magento with data quality solutions like Dun & Bradstreet and lead routing tools like Leadtributor. These integrations extend your process landscape with data enrichment and intelligent lead distribution.
Explore the available standard integrations for Magento and activate them directly through your MARINI account.
MARINI builds custom integrations for any system with an API — proprietary developments, on-premise solutions, or unlisted systems. Delivered within days.
The following use cases show typical business processes that Magento customers implement with MARINI. The selection is not exhaustive but represents the most common scenarios.
Order-to-Cash: From shopping cart to paid invoice. Orders are automatically created as orders in the ERP, including customer address, delivery method and payment details. Multi-source inventory and pricing come from the ERP and are displayed in real-time in the shop. Tracking information from logistics and ERP is visible in the customer account. The result: No media breaks, no overselling, shorter cycle times.
360-Degree Customer View: Consolidating shop behavior and CRM data. Orders, returns (credit memos), product interests and newsletter opt-ins from Magento are consolidated in the CRM. Sales and service can see which products the customer viewed, added to cart and purchased. Marketing can segment by purchase behavior, reactivate cart abandoners and run cross-selling campaigns. The result: More relevant communication, higher conversion, better service.
Multi-Store Orchestration: Connecting multiple Magento instances with the same target systems. Many Magento customers operate multiple stores or websites for different countries, brands or B2B/B2C segments. MARINI can orchestrate data from any number of Magento instances and synchronize in real-time with ERP, CRM and marketing. Store-specific rules (currency, language, customer group) are respected. The result: One ecosystem, many shops, no siloed data.
B2B Commerce: Linking company accounts, quote requests and negotiations with ERP and CRM. Adobe Commerce offers B2B features like company accounts, request for quote and shared catalogs. MARINI synchronizes company structures, requests and negotiations with ERP and CRM, enabling sales and finance to work with the same data. The result: Seamless B2B processes without manual reconciliation.
Whether it’s a single process or a complex system landscape: We work with you to align your use cases and identify the right integration strategy. I look forward to the conversation.
Andreas Gozian, Chief Sales Officer at MARINI
Magento integration is not an industry-specific topic — it is a process-driven one. That said, the concrete requirements vary considerably: in the financial sector, the focus is on compliance, KYC processes, and regulated data flows. In mechanical engineering and manufacturing, the priorities lie in partner sales, aftermarket processes, and complex customer structures with hierarchical relationships. In the media industry, it is subscriptions, reader engagement, and multi-channel distribution that drive integration needs. The following industry pages demonstrate how MARINI addresses these requirements in practice.
MARINI supports Magento 1 and 2, all editions (Open Source, Adobe Commerce, Adobe Commerce Cloud), multi-store scenarios and custom attributes. No installation in Magento required, on-premise deployments are also supported. Bulk API for large data volumes included.
Native Connectors vs. Integration Platform. Magento offers native connectors to some systems, for example via the marketplace. However, these plugins are often limited to standard objects, don’t work bidirectionally and reach their limits with multi-store setups or custom attributes. MARINI is a specialized iPaaS platform: All endpoints of the Magento 2 API are available, custom attributes are fully supported, MARINI orchestrates multi-store scenarios without restrictions. The result: No installation in Magento, no plugin dependencies, full flexibility.
Custom Development vs. Sustainable Platform. Many companies develop Magento integrations themselves, often as custom code or through third parties. These solutions are difficult to maintain, scale poorly and cause high follow-up costs during updates. MARINI is a sustainable platform: Updates from Magento or target systems are centrally maintained, monitoring and alerting are built-in, new systems can be added without re-architecting. The result: Less technical debt, shorter time-to-market for new integrations.
Generic iPaaS vs. Specialized Solution. Generic iPaaS providers can connect Magento but are not optimized for any specific system combination. MARINI specializes in B2B integrations between ERP, CRM, e-commerce and marketing. The platform comes with pre-configured mappings for typical Magento-ERP and Magento-CRM scenarios, supports complex pricing, multi-source inventory and B2B structures out-of-the-box. The result: Faster implementation, less customization, best practices built-in.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
In Magento, typically products, categories, customers, orders, quotes (shopping carts), invoices, shipments, credit memos, inventory and newsletter subscribers are synchronized. Custom attributes are also supported, regardless of whether they were added via Magento core or extensions.
MARINI uses the Magento 2 REST API, which provides extensive endpoints for all standard and custom entities. For large data volumes, the bulk/async API is used. Magento 1 is connected via REST and SOAP APIs, but with more limited functionality than Magento 2.
Yes, MARINI can synchronize all custom attributes added via Magento core or third-party extensions. This applies to products, customers, categories, orders and all other entities that support custom attributes.
Yes, MARINI can connect multiple Magento stores and websites simultaneously and synchronize data from all instances with the same target systems. Multi-store scenarios, for example for different countries, brands or B2B/B2C segments, are a strength of the MARINI Integration Platform.
Yes, MARINI supports real-time synchronization for time-critical data such as orders or cart abandonments. For catalog or price changes, batch updates can be configured. Webhooks (from Magento 2.4.4) are also supported.
MARINI supports Magento 1 and Magento 2. The versions differ fundamentally in architecture and API scope. Magento 1 has been end of life since June 2020, but is still operated by many shops. For Magento 2, all endpoints are available; for Magento 1, the API scope is more limited.
Yes, MARINI supports Magento Open Source (free Community Edition) and Adobe Commerce (commercial Enterprise Edition with additional features like B2B, staging, cloud option). Adobe Commerce Cloud is also supported.
Yes, MARINI can also connect on-premise systems without requiring installations in the Magento system. Integration is done via the existing Magento API, independent of the deployment model (on-prem, cloud, hybrid).
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
With MARNI, we were able to successfully optimize our digital sales processes. We were particularly impressed by the flexibility and scalability of the platform, which helped us to implement our projects quickly and efficiently.
The integration of our marketing automation (Evalanche) and Salesforce via MARINI takes our data quality to a new level and provides the basis for successful account-based marketing.
We support you in integrating Magento with other systems. Personalized. Tailored to your goals.
