Would you like to have consistent and accurate customer data in Magento and HubSpot at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Magento and HubSpot is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Magento HubSpot interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Magento with HubSpot and many other systems is also possible.
Magento is the powerful e-commerce platform for sophisticated B2B and B2C scenarios with extensive API and global ecosystem. HubSpot is the Customer Platform with Marketing Hub, Sales Hub, Service Hub and additional modules for complete customer management.
The Magento HubSpot Integration connects store data with CRM processes in real-time. Customers, orders, abandoned carts and product interests flow automatically into the CRM. Sales and marketing see who bought what, which products are in the cart and which campaigns actually convert. This eliminates media breaks, makes buying behavior visible and triggers the right workflows at the right time.
Magento and HubSpot work together so you can build real customer relationships from store data.
Reactivate cart abandoners. Abandoned carts automatically trigger nurturing workflows in HubSpot. Personalized follow-up emails with product images and dynamic discounts bring customers back to checkout. No manual exports, no missed conversions.
Synchronize customers and order history. Every store customer is automatically created as a Contact in HubSpot, including orders, purchase data and Customer Lifetime Value. Sales and service see at a glance who bought what and when. The 360° customer view becomes real.
Use product interests for segmentation. Which products has the customer viewed, added to cart or purchased? This data flows into the CRM and enables precise segmentation. Marketing can deliver targeted cross-selling campaigns, sales sees purchase interests before the first call.
Lead qualification through buying behavior. Magento data delivers real purchase signals. Those who add high-priced products to the cart or order multiple times are automatically scored higher. Lead scoring is not only based on form data, but on real behavior in the store.
Orchestrate multi-store scenarios. Many companies operate multiple Magento stores for different countries, brands or B2B and B2C segments. MARINI synchronizes data from all stores into one central HubSpot CRM. Customer history remains consistent, even if someone buys in multiple stores.
Synchronize newsletter opt-ins and consent. Newsletter subscribers and their consent status are synchronized bidirectionally. Marketing communicates in compliance with GDPR, opt-out preferences apply everywhere. No duplicate requests, no compliance risks.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
Principal Enterprise Account Executive DACH at HubSpot Inc.
With MARINI, our customers can get started quickly and easily, implementing their first integrations in the shortest possible time. At the same time, the platform offers the flexibility to gradually map even very complex use cases step by step. This enables us to seamlessly integrate HubSpot even in the most demanding system landscapes and deliver real added value for our customers.
Principal Partner Manager & Team Lead at HubSpot Inc.
For us at HubSpot, integrations with ERP systems like SAP S/4HANA are a daily topic. With MARINI, we have found a reliable partner for this. The connection between HubSpot and SAP S/4HANA is just one of the projects where we have brought customers to success through excellent collaboration.
For: C-Level, Management, Business Development
Make ROI from marketing investments visible. Which campaigns generate revenue, not just clicks? The integration shows which HubSpot workflows actually lead to orders. Attribution becomes measurable, budgets can be allocated data-driven. Marketing proves its contribution to revenue.
Customer Lifetime Value instead of one-time buyers. Repeat purchase rate, average order value and purchase frequency flow into the CRM. Customer groups can be segmented by actual value. High-value customers receive different offers than occasional buyers. This increases retention and margin.
Scaling without headcount. Cart abandonment workflows, repurchase campaigns and upselling run automatically. The team focuses on strategic topics instead of manual data transfer. Growth in e-commerce doesn’t have to mean proportionally more staff.
For: Marketing, Sales, Customer Success, Operations
Before-after in daily work. Before: Customer calls, sales searches store backend for order history, doesn’t know which campaign brought them. After: All orders, carts and campaign touchpoints are directly visible in the HubSpot contact. The context for every conversation is there.
Automate abandoned cart recovery. Cart abandonments immediately trigger HubSpot workflows. Personalized emails with product images, dynamic discounts and social proof go out automatically. Marketing doesn’t have to export lists, doesn’t have to trigger campaigns manually. Conversion happens in the background.
Segmentation based on actual buying behavior. Who ordered in the last 30 days? Who left high-priced products in the cart? Who regularly buys from a specific category? These segments are created automatically in HubSpot. Campaigns become more relevant, open rates increase.
Service knows the purchase history. Customer Success sees at a glance which products the customer bought, which returns there were and which orders are pending. Inquiries are processed faster because no one has to search the store backend anymore. Customer satisfaction increases measurably.
For: IT, Development, System Architects, Admins
No installation required in Magento. MARINI uses the REST API of Magento 2. No extensions in the store, no touching core code, no dependencies in Composer. This reduces risks during store updates and keeps the installation lean. Magento 1 is also supported if still in use.
Bidirectional synchronization without conflicts. Data flows in both directions: Customers from HubSpot can be created as accounts in Magento, orders flow back into the CRM. Field mapping is flexibly configurable, transformation rules apply before sync. Duplicates are detected, conflicts are logged.
Custom Attributes fully supported. Magento allows Custom Attributes on products, customers and orders. MARINI synchronizes all Custom Attributes, including those from third-party extensions. No limitations, no manual workarounds. The integration adapts to the data model, not vice versa.
Monitoring and error handling. Logs show every sync operation: Which objects were transferred, which fields mapped, where errors occurred. Alerts on failed syncs, retry logic for temporary issues. IT maintains control without having to constantly check both systems.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically Customers as Contacts, Orders as Deals with Line Items, Products, Abandoned Carts (Quotes), Newsletter Subscribers and Custom Attributes. You decide which objects flow and in which direction. Multi-store scenarios are also supported.
Yes, both versions are supported. Magento 1 has been End of Life since June 2020, but is still running in many companies. For Magento 2, all REST API endpoints are available, including GraphQL and Bulk API for large data volumes.
As soon as a cart is abandoned in Magento, the integration triggers a workflow in HubSpot. You can automatically send personalized emails with product images, dynamic discounts or urgency elements. Everything rule-based, no manual exports.
Yes, MARINI orchestrates data from any number of Magento stores or websites into one central HubSpot CRM. This is particularly relevant for international setups, multi-brand scenarios or separate B2B and B2C stores. All customer data remains consistent.
Yes, fully. MARINI synchronizes all Custom Attributes on products, customers, categories and orders. Custom Attributes from third-party extensions are also supported. Field mapping is flexibly configurable.
No. MARINI uses the APIs of Magento and HubSpot. No extensions in the store, no HubSpot plugins, no changes to core code. This reduces risks during updates and keeps both systems lean. On-premises installations of Magento are also supported.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We support you in integrating Magento and HubSpot. Personalized. Tailored to your goals.
