Would you like to have consistent and accurate customer data in Magento and Evalanche at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Magento and Evalanche is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Magento Evalanche interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Magento with Evalanche and many other systems is also possible.
Magento is a powerful e-commerce platform for demanding B2B and B2C scenarios with flexible architecture and a global ecosystem. Evalanche is a German marketing automation platform with a focus on GDPR compliance and B2B marketing.
The Magento Evalanche integration connects shop data with marketing automation in real-time. Customers, orders, shopping carts, and newsletter opt-ins flow automatically into Evalanche, while scoring values and activity data are synchronized back into your CRM or ERP. This creates a seamless customer journey from the first click to post-purchase campaigns.
Typical scenarios demonstrate how versatile this connection is.
Automatically reactivate cart abandoners. Abandoned shopping carts (Quotes) immediately trigger nurturing workflows in Evalanche. Personalized emails remind customers of products left behind, cross-selling suggestions are delivered. Conversion rates increase measurably.
Target existing customers strategically. Purchase history from Magento flows into Evalanche and forms the basis for segmentation. Who bought which product, which categories are of interest, how high was the cart value—all this becomes usable for retention campaigns.
Synchronize newsletter opt-ins bidirectionally. Newsletter subscribers and consent status are synchronized between the shop and marketing automation. GDPR-compliant communication without manual list maintenance. Opt-outs take effect immediately in both systems.
Track and analyze product interests. Which products did the customer view, add to cart, purchase? This data lands in Evalanche and enables segmentation by product interest. Cross-selling becomes more precise.
Send transactional emails with marketing tracking. Order confirmations, shipping information, and invoices run through Evalanche instead of standard Magento emails. This keeps open rates, clicks, and engagement measurable—even for transactional communication.
Account Based Marketing despite Evalanche limitations.
Evalanche natively offers only a profile-centric approach. MARINI Custom Objects provide a solution: Accounts are created as separate entities in MARINI and linked to Evalanche profiles via API. Profile scores can be aggregated at the account level, making true ABM possible.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Co-CEO at SC-Networks GmbH (Evalanche)
With MARINI’s solutions, we integrate Evalanche quickly, easily, and with absolute security into complex system landscapes. The combination of reliable technology and inspiring people makes our collaboration truly unique.
Co-CEO at SC-Networks GmbH (Evalanche)
At SC-Networks, we see managing the customer journey through an integrated platform as the future of marketing. Evalanche and MARINI are an absolute dream team in this regard!
For: C-Level, Management, Business Development
Marketing ROI becomes finally measurable. Instead of isolated campaign KPIs, you see the complete funnel: From the first email through shop visits to orders. Attribution works because all touchpoints are connected. Investments in marketing automation pay off faster.
Customer Lifetime Value increases through intelligent retention. Purchase history, engagement data, and scoring enable precise upselling and cross-selling campaigns. Existing customers are systematically developed instead of constantly focusing only on new customer acquisition.
Scaling without overhead. New Magento stores, additional countries, or brands can be connected without media disruption. The integration grows with you without constantly needing new tools or agencies.
For: Marketing, Sales, Customer Success, Operations
No more manual list exports. Customer data, orders, and shopping carts flow automatically into Evalanche. You build segments based on real purchase data instead of CSV imports. Campaigns launch faster, data is always current.
Personalization based on real behavior. Instead of generic newsletters, you see who viewed which products, added them to cart, or purchased. Evalanche uses this information for trigger emails, dynamic content, and individual customer journeys.
Lead scoring with shop engagement. Evalanche scores not only email opens but also shop activity: product views, cart value, purchase frequency. Sales can see at a glance who is truly ready to buy.
Transactional emails become a marketing channel. Order confirmations and shipping information run through Evalanche. You track opens, clicks, and conversions—and can integrate cross-selling banners or personalized recommendations.
For: IT, Development, System Architects, Admins
All Magento endpoints available, not just standard objects. MARINI supports Magento 1 and Magento 2. All API endpoints are usable: Products, Categories, Customers, Orders, Quotes, Invoices, Shipments, Credit Memos, Custom Attributes. Multi-Source Inventory is synchronized as well as multi-store setups.
Bidirectional real-time synchronization without plugins. No installation required in Magento, no extension, no additional code in the shop. MARINI accesses Magento via REST, SOAP, or GraphQL API. Evalanche is also connected via API. Data flows in both directions, in real-time or on schedule.
Map custom attributes and B2B scenarios. Magento allows custom attributes on products, customers, categories, and orders. MARINI synchronizes all fields, including those from third-party extensions. Adobe Commerce B2B features (company accounts, quote requests, shared catalogs) can also be integrated.
Orchestrate multi-store scenarios. Many Magento customers operate multiple stores or websites for different countries, brands, or B2B/B2C segments. MARINI can synchronize data from any number of Magento instances with Evalanche. Pool aliases for multi-tenant setups are correctly handled.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, customers, orders, shopping carts (Quotes), newsletter subscribers, product views, and consent status flow into Evalanche. From Evalanche, scoring values, activity data (opens, clicks, form submissions), and pool memberships flow back. Custom attributes from Magento are also supported.
Yes. MARINI supports Magento 1 and Magento 2. Magento 1 reached End of Life in June 2020 but is still operated by many shops. For Magento 2, all endpoints (REST, SOAP, GraphQL) are available. Adobe Commerce (formerly Magento Enterprise) and Adobe Commerce Cloud are also supported.
Yes. MARINI can synchronize data from any number of Magento stores or websites (multi-store, multi-website) with Evalanche. In multi-tenant Evalanche setups, pool aliases are correctly handled. This allows centralized orchestration of country-, brand-, or segment-specific shops.
Evalanche is a German provider with hosting in Germany, simplifying GDPR compliance. Consent status and opt-in/opt-out tracking are synchronized bidirectionally. MARINI hosts exclusively in the EU (ISO 27001-certified data center). Newsletter unsubscribes take effect immediately in both systems.
Yes, via MARINI Custom Objects. Evalanche natively follows a profile-centric approach and offers only one entity in the pool for Contacts, Accounts, and Leads. MARINI creates Custom Objects that serve as separate account entities and are linked to Evalanche profiles via API. Profile scores can be aggregated at the account level to measure account engagement.
No. MARINI accesses both systems via API. No plugins, no extensions, no installation required in the shop or marketing automation. On-premises Magento installations can also be connected.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Magento and Evalanche. Personalized. Tailored to your goals.
