Would you like to have consistent and accurate customer data in Magento and Dynamics 365 Sales at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Magento and Dynamics 365 Sales is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Magento Dynamics 365 Sales interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Magento with Dynamics 365 Sales and many other systems is also possible.
Magento is a powerful e-commerce platform for demanding B2B and B2C scenarios. Dynamics 365 Sales is Microsoft’s cloud-based CRM system with AI-powered sales insights and native Microsoft 365 integration.
The Magento Dynamics 365 Sales integration connects shop and CRM in real-time. Every customer, every order, every abandoned cart flows automatically into your CRM. Your sales team sees immediately who’s buying, who’s hesitating, and where opportunities lie. No manual data maintenance, no media breaks.
With the integration, you have all shop activities in your CRM. In real-time.
Automatically create shop customers in CRM. As soon as someone registers in your shop or places an order, the contact is created in Dynamics 365 Sales. With all relevant data, including billing and shipping addresses. Your sales team can react immediately.
Transfer order history to CRM. Every order from Magento is recorded as an activity or opportunity in your CRM. You can see at a glance who bought what, how often, and for what amount. This is the foundation for intelligent customer service.
Reactivate cart abandoners. Abandoned carts automatically trigger workflows in Dynamics 365 Sales. Your sales team can follow up specifically, clarify obstacles, or send follow-up offers. Conversion rates increase noticeably.
Track product interests. Which products did the customer view, add to cart, or purchase? This information flows into your CRM and enables precise segmentation. Cross-selling becomes easier because you know what someone is interested in.
Synchronize newsletter opt-ins. Consents and consent status from Magento are bidirectionally synchronized with Dynamics 365 Sales. Your communication remains GDPR-compliant, regardless of which system is leading.
Enrich leads from CRM with shop data. Existing leads in Dynamics 365 Sales are automatically linked with shop activities. You can see if a lead was already active in the shop, what interests them, and where they are in the buying process.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Management, Business Development
Higher conversion through intelligent follow-up. Cart abandoners and incomplete registrations no longer get lost. Your sales team can follow up specifically, clarify obstacles, and close deals. Your rate increases measurably because you use every lead.
360-degree customer view for better decisions. When shop data and CRM data merge, you see the complete picture. Which customer groups are profitable? Where is growth potential? This transparency accelerates strategic decisions and reduces poor investments.
Faster time-to-market for new campaigns. With real purchase data from Magento, you can precisely segment audiences in Dynamics 365 Sales. Campaigns become more relevant, ROI increases. No more wastage from inaccurate lists.
For: Marketing, Sales, Customer Success, Operations
Sales knows every shop customer immediately. Before: A customer orders in the shop, sales learns about it days later from an Excel list. After: Every order lands in Dynamics 365 Sales in real-time. Sales sees immediately who’s buying and can proactively make contact.
Marketing uses real purchase data instead of assumptions. Before: Campaigns are based on demographic data or gut feeling. After: You know exactly who bought what, which products are interesting, and when someone is ready to buy again. Campaigns become more precise, response increases.
Customer success sees complete customer history. Before: Inquiries land in service, but nobody knows what the customer did in the shop. After: Orders, returns, and product interests are visible in CRM. Inquiries are handled faster and better.
Operations plans with real numbers. Before: Forecast is based on outdated data from various systems. After: Orders, opportunities, and shop activities flow together in real-time. You see what’s actually happening and can plan based on resources.
For: IT, Development, System Architects, Admins
Bidirectional real-time synchronization via REST APIs. MARINI uses the Magento REST API and the Dynamics 365 Sales Web API (OData v4). Data flows in both directions, changes are propagated immediately. No batch jobs, no delays.
Flexible mapping for objects and custom attributes. Magento Customers are mapped to Dynamics Contacts or Accounts, Orders to Opportunities or Custom Entities. Magento Custom Attributes and Dynamics Custom Fields are fully supported. You define the rules.
Conflict resolution and master data management. Which system is leading for which field? MARINI resolves conflicts according to your rules: timestamp-based, system priority, or manual approval. Duplicates are detected and prevented.
Monitoring, logs, and alerts in real-time. Every synchronization is logged. You see in real-time which data flows, where errors occur, and how conflicts were resolved. Alerts go out via email or webhook before a problem escalates.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, Customers, Orders, Quotes (carts), Products, and Newsletter Subscribers from Magento are synchronized with Accounts, Contacts, Opportunities, Quotes, and Marketing Lists in Dynamics 365 Sales. Custom Attributes from Magento and Custom Entities in Dynamics are fully supported. You can freely define the objects and fields.
Yes, MARINI can connect multiple Magento stores and websites simultaneously. All data flows into the same Dynamics 365 Sales system. You can filter, separate, or merge data by store ID. Multi-store scenarios are a strength of the MARINI Integration Platform.
Yes, Magento Quotes (abandoned carts) can be created as Opportunities or Custom Entities in Dynamics 365 Sales. You can trigger workflows that automatically start follow-up actions. This significantly increases conversion rates.
MARINI can automatically add or remove Contacts to Marketing Lists in Dynamics 365 Sales based on shop activities. Through the Change Tracking of the Dynamics API, we detect in real-time when people are added to or removed from a list. This keeps your audiences in the marketing system always up to date.
MARINI supports Magento 1 and Magento 2, both Open Source and Adobe Commerce. The versions differ fundamentally in architecture. For Magento 2, all endpoints are available. Magento 1 has been end of life since June 2020 but is still operated by many shops and can also be connected.
No. MARINI is a cloud-based iPaaS solution that works via the APIs of both systems. You don’t need to install any plugins or extensions. This significantly reduces maintenance effort and makes updates easier.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We support you in integrating Magento and Dynamics 365 Sales. Personalized. Tailored to your goals.
