Would you like to have consistent and accurate customer data in Magento and Dynamics 365 Finance & Operations at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Magento and Dynamics 365 Finance & Operations is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Magento Dynamics 365 Finance & Operations interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Magento with Dynamics 365 Finance & Operations and many other systems is also possible.
Magento is a powerful e-commerce platform for demanding B2B and B2C scenarios with flexible architecture and an extensive ecosystem. Dynamics 365 Finance & Operations is Microsoft’s enterprise ERP solution for finance, supply chain, and manufacturing with global scalability. Both systems are leaders in their domains, but they don’t talk to each other out of the box.
The Magento Dynamics 365 Finance & Operations integration seamlessly connects your online shop with financial accounting, warehouse management, and production. Orders from the shop automatically become customer orders in the ERP, inventory levels flow back to the shop in real-time, prices remain consistent across all channels. The result: end-to-end order-to-cash without media breaks, no more manual data transfers, and a single customer view for e-commerce and finance.
When Magento and Dynamics 365 F&O are integrated, a continuous data flow is created from the first click in the shop to the invoice in the ERP. Here are six concrete scenarios that show immediate impact.
Shop orders automatically become customer orders in the ERP. As soon as a customer places an order in the Magento shop, the order is created in real-time as a sales order in Dynamics 365 F&O. Finance immediately sees what was sold, Operations can fulfill directly. No CSV export, no copy-paste, no delay. The entire order-to-cash process starts automatically.
Inventory levels from the ERP control availability in the shop. Dynamics 365 F&O is the leading source for inventory. MARINI synchronizes inventory levels in real-time to the Magento shop, even across multiple warehouses and locations. Customers see correct delivery times, no more overselling. Magento Multi-Source Inventory is fully supported.
Product master data is centrally maintained in the ERP and transferred to the shop. Items, descriptions, technical data, and attributes are managed in Dynamics 365 F&O and automatically synchronized to Magento. Product management works in one place, the shop always displays the current data. Custom attributes and product variants are fully supported.
Prices and conditions from the ERP apply in the shop. Pricing, customer group discounts, and B2B conditions come from Dynamics 365 F&O and are reflected in Magento. Sales and e-commerce work with the same prices. No more price discrepancies between channels. Tier prices and customer-specific conditions are synchronized.
Customer master data flows bidirectionally between shop and ERP. New customers from the Magento shop are automatically created as customers in Dynamics 365 F&O. Changes in Finance (addresses, payment terms, credit limits) are synchronized back to the shop. One customer view for e-commerce and finance, always up-to-date.
Invoices and delivery status become visible in the customer account. Invoices and shipments from Dynamics 365 F&O appear in the Magento customer account. Customers see invoice status, tracking information, and payment receipts. Fewer service requests, better customer experience. Customer service has all information at a glance.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
Country Lead Germany & Director Corporate DACH at HubSpot Inc.
MARINI serves as a crucial partner, perfectly extending HubSpot’s capabilities for companies with complex system landscapes. Through seamless integration of SAP, legacy systems, and diverse data sources, we collectively create a true single source of truth. Particularly valuable: Our mid-market customers can retain their established IT structures while still leveraging HubSpot’s full power – with clean data, automated processes, and a 360-degree customer view that delivers measurable business results.
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
For: C-Level, Executive Management, Business Development
Scalability without system boundaries. When your e-commerce grows, data volumes grow with it. The Magento Dynamics 365 F&O connection via MARINI scales with you: more orders, more SKUs, more countries, more stores. No performance bottlenecks, no technical debt. You can open up new markets and channels without the integration becoming a bottleneck.
Complete transparency across all channels. Executive management and controlling get a unified view of the entire order-to-cash process. From the shopping cart in the shop to the posted invoice in Finance, everything is traceable. No more data silos, no Excel bridges. Dashboards in Dynamics 365 show real e-commerce performance.
Faster time-to-market for new business models. New product lines, new sales channels, new pricing models: with MARINI you can implement such initiatives quickly because the integration is flexible. No more months-long IT projects. Business development can work more agile, technology follows.
For: Marketing, Sales, Customer Success, Operations
Marketing sees who bought what. Customer data and purchase history from Magento flow into the ERP and can be passed on from there to marketing automation or CRM. Segmentation by product interest, cart value, or purchase frequency becomes possible. Personalized campaigns are based on real transaction data, not just clicks.
Sales works with consistent prices and availability. When sales is on the road in B2B business, they need reliable information. With the connection between Magento and Dynamics 365 F&O, prices, conditions, and inventory levels are always up-to-date. No more embarrassing situations when the shop shows different prices than the sales quote.
Customer Success has all information for fast service. When a customer calls, customer service immediately sees: What did they order, what has been shipped, what is outstanding, what has been paid. Everything in one system. No more inquiries to accounting, no searching in different tools. Faster processing, more satisfied customers.
Operations can fulfill as soon as the order arrives. Warehouse and shipping receive shop orders directly from Dynamics 365 F&O. Pick, pack, ship runs as usual. Tracking information flows back to the shop and is visible in the customer account. Customers no longer have to call and ask where their package is.
For: IT, Development, System Architects, Admins
APIs and Data Entities: MARINI uses what’s there. Magento offers REST, SOAP, and GraphQL APIs. Dynamics 365 F&O provides OData endpoints via data entities. MARINI connects both sides via these native interfaces, no proprietary installations needed. On-premise instances of F&O can also be connected without having to drill through firewall rules.
Mapping and transformation: Systems speak different languages. A Magento customer is not a Dynamics 365 customer account. MARINI translates field structures, data types, and business logic. Custom attributes from Magento can be mapped to custom fields in F&O. Complex product structures (configurable products, bundles) are correctly represented.
Conflict handling and duplicate detection. What happens when the same customer is created in the shop and in the ERP? MARINI detects duplicates based on configurable rules (email, customer number, external ID). Conflicts are logged, you decide which system is leading. No silent data overwrites, no lost updates.
Monitoring, logs, and alerts: Detect problems before they escalate. MARINI offers real-time monitoring for all data flows. Logs show which records were synchronized when. In case of errors, you receive alerts via email or webhook. IT can proactively intervene before business operations are disrupted. Error handling and retry logic are configurable.
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Typically, customers, products/items, sales orders, inventory, invoices, and shipments are synchronized. Orders, customer data, and shopping carts flow from Magento to the ERP. Inventory levels, prices, product master data, and invoice status come back from Dynamics 365 F&O. Custom attributes from Magento can be mapped to custom fields in F&O. Complex product structures (configurable products, bundles) are also supported.
MARINI uses the native APIs of both systems: Magento REST/SOAP/GraphQL on the e-commerce side and OData endpoints via data entities in Dynamics 365 F&O. No installation in the systems is required. Data is synchronized in real-time or at configurable intervals. On-premise instances of F&O can also be connected. Field mappings, validation rules, and conflict handling are fully configurable.
It depends on the use case. For product master data, prices, and inventory levels, Dynamics 365 F&O is typically leading. For customer data from the shop, orders, and shopping carts, Magento is the source. MARINI supports bidirectional synchronization, you can define for each object and each field which system leads. Conflicts are detected and logged.
Yes, MARINI supports multi-store scenarios. You can connect multiple Magento instances (e.g., for different countries, brands, or B2B/B2C segments) with one central Dynamics 365 F&O. The integration orchestrates data flows from all stores and ensures that Finance and Operations get a consolidated view. Store-specific mappings and rules are possible.
MARINI supports both Magento 1 and Magento 2. Magento 1 has been end of life since June 2020, but is still operated by many shops. For Magento 2, all endpoints are available, API coverage is significantly more comprehensive. If you’re still running on Magento 1, MARINI can still connect you while you plan the migration to Magento 2 in parallel.
It depends on the complexity of your requirements. A basic integration (orders, customers, inventory levels) can go live in a few weeks. More complex scenarios with custom attributes, multi-store setups, or special business rules require more time. MARINI offers full-service implementation or co-creation with your team. In any case, you get initial results quickly, the integration then grows iteratively with your requirements.
For the digital marketing of our dairy products, we successfully leverage the high-performance, flexible, and sustainable MARINI integration platform.
We have been working with MARINI for a long time and are very satisfied with the collaboration. We particularly appreciate their high level of flexibility, excellent communication, and fast response to our requirements. The platform integrates seamlessly into our dynamic environment and helps us achieve our goals efficiently. MARINI is a reliable partner, and we recommend them without reservation.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Magento and Dynamics 365 Finance & Operations. Personalized. Tailored to your goals.
