Would you like to have consistent and accurate customer data in Magento and Dun & Bradstreet at all times without any IT projects? That’s exactly what MARINI is for.
With MARINI, the integration of Magento and Dun & Bradstreet is ready to use in just a few days and grows flexibly with your requirements.
And the best part: we handle the integration for you. Our experts set up your Magento Dun & Bradstreet interface on your behalf or together with your team.
Important note: The video shows the integration of HubSpot with SAP C4C. Of course, connecting to Magento with Dun & Bradstreet and many other systems is also possible.
Magento (operating under Adobe since 2018) is a powerful e-commerce platform for sophisticated B2B and B2C scenarios. Dun & Bradstreet (D&B) delivers world-leading business data for master data enrichment, compliance, and risk management.
The Magento Dun & Bradstreet Integration ensures that customer data in your store is automatically validated, enriched, and kept up to date. Newly created B2B customers are linked with their DUNS number, company data is standardized, and compliance requirements such as KYC and AML are fulfilled directly. When risk factors change (such as insolvency or company restructuring), this information is immediately available in the store.
This integration connects product presentation and checkout with validated business intelligence.
Validate B2B customers during registration. When a new company registers in your store, the company is automatically identified via D&B Type-Ahead Search. The DUNS number is stored, and all master data (name, address, management, industry) is standardized and transferred. This prevents typos and incomplete data records.
Enrich company data in real-time. Existing customer accounts are enriched with D&B Master Data Extended. You see company size, industry classification, ownership structures, and corporate hierarchy directly in the Magento backend. This improves segmentation, targeting, and the quality of your CRM data.
Compliance checks before closing business. Before an order is released, you automatically check KYC and AML data. Ultimate Beneficial Owner (UBO), Sanctions Screening, and ESG scores are available in the store. For regulated industries or international business, this is essential.
Assess credit limits and creditworthiness. With D&B Financial Risk Assessment, you can define an individual credit limit for each B2B customer. Payment index and payment behavior feed into the decision whether to release the order or require advance payment.
Activate monitoring for existing customers. As soon as a customer is linked with their DUNS, they are added to D&B Monitoring. If something changes (insolvency, company restructuring, new management), you automatically receive an alert. This allows you to react proactively, for example by adjusting credit lines or changing payment terms.
New customer acquisition with Criteria Search. You search for potential new customers in a specific industry, size, or region. D&B Criteria Search delivers matching companies that you can create directly as prospects in Magento CRM or in a connected CRM system. Ideal for targeted sales campaigns.
The use cases on this page are not theoretical, but implementing them requires experience. You can set up integration and data management yourself through MARINI’s no-code interface, or have our team configure it for you. For implementation in your systems, we work collaboratively with you and your service providers. If you don’t yet have a suitable service provider, we’re happy to recommend an appropriate partner from our network.
Andreas Gozian, Chief Sales Officer at MARINI
European Lead Center of Excellence Manufacturing at Dun & Bradstreet
With MARINI, we have found a flexible and reliable partner for data integration with our customers. In today’s environment, we’re dealing with countless systems. At the same time, resources, especially in IT, are becoming increasingly scarce. Through MARINI, we conveniently deliver our data to any of our customers’ systems, whether CRM, ERP, or MDM – quickly and securely.
Senior Consultant Master Data & Marketing Solutions at Dun & Bradstreet
With MARINI, we have a partner with whom cooperation is simple and straightforward. Short coordination channels, fast implementation, and a solution-oriented team—this is how we provide our customers with D&B data quickly, reliably, flexibly, and across systems.
For: C-Level, Executive Management, Business Development
Clean customer data reduces bad debt. When every new B2B customer is automatically validated with D&B data, the risk of payment defaults decreases. Financial Risk Assessment provides sound decision-making foundations for credit lines and payment terms. This protects liquidity and reduces accounts receivable risks.
Automatically fulfill compliance requirements. For internationally operating stores or regulated industries, KYC and AML checks are mandatory. The integration ensures that all relevant compliance data is available before closing business. This minimizes legal risks and saves effort in Finance and Legal.
Higher conversion through trustworthy data. When customers are immediately presented with the correct company data during registration, the checkout abandonment rate decreases. Type-Ahead Search ensures a smooth user experience and signals professionalism.
For: Marketing, Sales, Customer Success, Operations
Sales receives qualified leads through Criteria Search. Instead of manually searching for potential new customers, D&B delivers matching companies based on industry, size, and region. These are transferred directly into the CRM or as prospects in Magento. This accelerates acquisition and improves lead quality.
Marketing segments more precisely through enriched company data. With information on company size, industry, and corporate structure, campaigns can be delivered more precisely. Customer groups in Magento can be created automatically based on D&B data. This increases relevance and response rates.
Customer service reacts proactively to changes. When an important customer faces financial difficulties or management changes, Customer Success receives an alert. Instead of waiting for complaints or payment defaults, you can initiate conversations and offer solutions. This strengthens customer loyalty.
Operations avoids manual data maintenance. Without integration, company data must be manually researched, validated, and entered. With the connection to D&B, this happens automatically. This saves time and reduces errors caused by typos or outdated information.
For: IT, Development, System Architects, Admins
Connect Magento REST API and D&B Direct+. Magento 2 offers an extensive REST API for Customers, Orders, Quotes, and Custom Attributes. D&B provides all data blocks via the Direct+ API (Master Data, Compliance, Financial Risk Assessment). MARINI orchestrates both APIs and synchronizes bidirectionally in real-time.
Integrate Type-Ahead Search directly in checkout. During customer registration, a search field is offered that communicates live with D&B Type-Ahead Search. The user types the company name, receives suggestions, and selects the matching company. The DUNS number is saved as a Custom Attribute in Magento, all master data is automatically transferred.
Set up monitoring triggers for alerts. As soon as a customer account is linked with a DUNS, it is added to D&B Monitoring. If something changes (such as risk score, insolvency, or management), D&B sends a webhook. MARINI processes this webhook and updates the customer account in Magento or triggers a workflow in the CRM.
Use Custom Attributes for D&B data. Magento allows Custom Attributes on customer accounts. DUNS number, risk score, ESG score, payment index, and compliance status are saved as Custom Attributes. These can be used in Magento reports, segmentations, and in connected systems (CRM, ERP).
Business-critical data deserves maximum reliability. At MARINI, security isn’t an add-on—it’s our lived standard. Our security architecture at a glance:
This keeps your central data infrastructure stable, protected, and scalable at all times. Together, we’ll find the right integration and tailor it precisely to your requirements.
Through MARINI, all D&B Data Blocks are available: Master Data (Basic and Extended), Sales & Marketing Intelligence, Compliance (Basic and Extended), Financial Risk Assessment (Traffic Light, Basic, Standard, Enhanced, Comprehensive), and Company Financials Only. An overview is available on the MARINI Data Marketplace.
Customer data can be enriched in two ways: During registration via Type-Ahead Search, the customer identifies their company themselves, and all data is automatically transferred. For existing customers, a batch enrichment can be performed where all customer accounts are matched and updated with D&B data. Custom Attributes store the D&B data in Magento.
Yes, MARINI supports both Magento 1 and Magento 2. Magento 1 has been End of Life since June 2020, but is still operated by many stores. For Magento 2, all endpoints and advanced features are available, such as multi-store scenarios and Custom Attributes. The D&B integration works in both versions.
As soon as a customer account in Magento is linked with a DUNS number, it can be added to D&B Monitoring. Updates in the D&B Data Cloud (such as insolvency, company restructuring, or risk score) are automatically pushed. MARINI processes these updates and updates the customer account in real-time or triggers a workflow in the CRM or ERP.
Yes, MARINI can connect multiple Magento stores or websites with D&B simultaneously. All stores can access the same D&B data source. This is particularly relevant for international setups or multi-brand scenarios where different stores serve the same B2B customers and require a consistent data foundation.
With D&B compliance data, KYC (Know Your Customer), AML (Anti-Money Laundering), and ESG requirements can be fulfilled. This includes UBO verification (Ultimate Beneficial Owner) and Sanctions Screening. This data is available in Magento as Custom Attributes and can be automatically checked before order release. Alerts on changes ensure continuous compliance.
MARINI is our preferred partner for HubSpot integrations into complex system landscapes—technically strong, reliable, and ideal for joint projects.
With MARINI’s integration solutions, we eliminate customer data silos and orchestrate marketing automation campaigns seamlessly across systems.
With MARINI, we use a reliable interface between our existing ERP system and HubSpot. The data exchange works seamlessly and delivers tangible added value in our day-to-day operations. We are particularly impressed by the platform’s clear structure as well as the direct and straightforward communication with the support team.
We support you in integrating Magento and Dun & Bradstreet. Personalized. Tailored to your goals.
